Area Sales Manager

Drreddyslaboratorieslimited; Delhi; On-site; INR 3,500,000 - 6,500,000; Full time

Benefits offered by this job

Career growth programs

Joining & relocation support

Family benefits (maternity & paternity

Medical coverage

Life coverage

Learning & development opportunities

Job summary

Dr. Reddy's Laboratories seeks an experienced senior leader to drive digital transformation across sales and marketing in India. You will spearhead technology strategy, CRM integration, data analytics, and automation to accelerate growth and improve efficiency.

The role requires 17+ years in digital transformation, with a background in CS/IT/engineering and an MBA preferred. You will collaborate across geographies and business units to deliver impactful solutions and sustain change management.

Qualifications

• Graduation in Computer Science, Information Technology, Engineering or related field mandatory.
• MBA preferred.

Responsibilities

• Develop and execute digital strategies aligned with business objectives and growth.
• Foster collaboration across sales, marketing and other functions to align digital initiatives with goals.
• Lead digital transformation of sales and marketing through CRM, data analytics and modern tech.
• Oversee digital marketing to enhance brand visibility, engagement and lead generation.
• Drive innovation to identify and implement new products and digital opportunities.
• Modernize workflows by leveraging emerging tech and automation.
• Apply Lean Six Sigma to streamline operations and improve productivity.
• Lead change management to drive adoption of digital technologies and engage employees.

Skills

Artificial Intelligence

Technology Strategy Development

Business Analytics

Cloud Computing

DevOps

Digital Product Management

IT Architecture Design

Partner Relationship Management

Education

Bachelor's degree in CS/IT/Engineering

MBA

Tools

MS Project

Jira

Asana

Job description

Roles & Responsibilities

• Develop and execute digital strategies that align with business objectives and accelerate organizational growth.
• Ensure alignment between digital initiatives and business goals by fostering collaboration across sales, marketing, and other functional areas.
• Lead digital transformation of sales and marketing processes through the integration of CRM systems, data analytics, and modern technologies.
• Oversee digital marketing campaigns and initiatives to enhance brand visibility, customer engagement, and lead generation.
• Drive innovation programs to identify and implement new products, services, and digital opportunities that create competitive advantage.
• Modernize workflows and processes by leveraging emerging technologies, digital tools, and automation solutions.
• Apply Lean Six Sigma methodologies to streamline operations, eliminate inefficiencies, and improve overall productivity.
• Lead change management efforts that support the adoption of digital technologies and maintain high levels of employee engagement throughout transformation.

Educational Qualification

• Graduation in Computer Science, Information Technology, Engineering, or a related field is mandatory.
• MBA is preferred.

Minimum Work Experience

• 17+ years of experience.

Skills & Attributes

Functional Skills

• Artificial Intelligence
• Technology Strategy Development
• Business Analytics
• Cloud Computing
• DevOps
• Digital Product Management
• IT Architecture Design
• Partner Relationship Management

Resident Skills

• Financial Acumen
• Change Management
• Compliance Management
• Program Management
• Digital Transformation

Behavioural Skills

• Strategic Influence - Guides enterprise-wide innovation by aligning digital strategy with stakeholder priorities and business goals.
• Innovative Mindset - Proactively explores emerging technologies to spark transformation and unlock new value streams.
• Change Enablement - Drives adoption of digital initiatives by fostering agility, ownership, and resilience across teams.

Critical Exposures

• 2+ years of experience in each role(s) - Product Management, Cloud Solutions, Architecture, Digital Transformation, Enterprise Architecture across geographies or business units is desired.
• 3+ years of experience in leading digital transformation initiatives at the business unit level in a global company is desired.
• Understanding of emerging trends and technologies (e.g., automation, IoT, AI) for the Pharma/life sciences industry is preferred.

Technical Exposures

• Experience with Agile frameworks (e.g., Scrum, Kanban) is desired.
• Experience in data analytics, artificial intelligence (AI), and machine learning (ML) is desired.
• Exposure to project management software (e.g., MS Project, Jira, Asana) is preferred.

Benefits Offered

• At Dr. Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs.
• The benefits you will enjoy at Dr. Reddy's are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy's why they come to work every day and they'll say, because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we're always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/"