Area Sales Manager

Whirlpool India; Chhattisgarh; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Whirlpool India invites applications for a Channel Sales role, targeting growth across defined territories. The team focuses on delivering primary and secondary volumes through a robust dealer-network, while maintaining strong relationships with key stakeholders and ensuring trade schemes are effectively executed.

The role emphasizes achieving sales targets, network expansion, and disciplined commercial hygiene, with a focus on long-term partnerships and channel optimization within the region.

Qualifications

• 6 to 8 years of experience in Channel Sales in a similar industry.
• Experience in achieving sales targets and managing a sales network.
• Ability to engage dealers and distributors and drive schemes.

Responsibilities

• Achieve sales targets for the territory.
• Expand and manage the sales network; provide dealers/distributors with information on products and services.
• Drive trade schemes and maintain commercial hygiene.
• Maintain long-term relationships with business partners.
• Lead management, sales and business development for the region.
• Analyze competition and report MIS.
• Implement credit policy and improve collections.
• Ensure proper chain management and compliance.
• Demonstrate Whirlpool values in day-to-day activities.
• Manage key accounts and planogram, display, scheme sign-off and reconciliation.

Skills

Channel sales experience

Sales target achievement

Job description

About Whirlpool India

Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool’s commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in

The team you will be a part of

The Channel Sales (Commission) team is responsible for selling products and services to a wide range of highly complex or major accounts and customers and execution of sales plans, targets and budgets within the overall regional and business unit sales strategy. Accountable for increasing sales/client ratio and expanding customer base.

This Role In Summary

• Responsible for delivering targeted volume of primary and secondary of defined territory/channel/trade.
• Responsible for handling and driving retail executives to drive sell out in counters, responsible for building and maintaining good relationships with key stakeholders at partner level.
• Responsible for account reconciliation and process implementation, responsible for product placement and display adherence, for driving right mix at counters and monitor competition product/pricing/placement etc

Your Responsibilities Will Include

• Achieve sales target for territory.
• Sales network expansion and management. Provide dealers and distributors in the area about information with new or improved products and services in order to improve sales in the area.
• Engaging trade schemes and maintaining commercial hygiene.
• Work continuously towards improvement of the channel.
• Maintaining a long-term relationship with our business partners.
• Responsible for entire gamut of lead management, sales and business development for the region.
• Analyzing competition scenario and reporting the same - MIS Reporting.
• Implementation of credit policy, minimize daily sales outstanding and increase collections.
• Ensuring proper chain management and handling compliance issues
• Demonstrate the whirlpool values in day to day activities.
• Taking care of key accounts and accounts which includes channel sales, maintaining planogram with competitive benchmarking, maintaining display, scheme working, sign off and reconciliation.

Preferred Skills And Experiences

6 to 8 years of experience into Channel Sales in a similar industry

At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.