Area sales Manager

Make Your Own Perfume; Amritsar; On-site; INR 500,000 - 800,000; Full time

Job summary

Make Your Own Perfume (MYOP) LLP in Amritsar is seeking a dynamic Sales Manager to drive retail performance across outlets and oversee day-to-day store operations. You will lead sales teams, implement promotions, and ensure harmony between stock, merchandising and brand standards.

The role requires strong communication, multi-language ability, and hands-on leadership to train staff, audit stock, and collaborate with HO and mall teams for ongoing growth.

Qualifications

• Graduates with 5 years in retail sales; 2+ years in team handling.
• Excellent communication and passion for sales.
• Ability to communicate in multiple languages.

Responsibilities

• Drive monthly region and outlet sales targets (Level 3 and daily targets).
• Coordinate with Store Manager on day-to-day operations.
• Ensure stock accuracy: system vs. physical stock checks.
• Provide staff training and performance evaluation quarterly.
• Plan and execute promotional activities at outlets; cross-branding where applicable.
• Maintain store etiquette, compliance with SOPs and company policies.
• Manage relationships with mall teams and HO teams; report engagements in Sales & Marketing app.
• Identify potential outlets and support business development efforts.

Skills

Retail sales

Team leadership

Communication skills

Multilingual

Education

Bachelor's degree

Job description

Make Your Own Perfume (MYOP) LLP | Full time

• Ensure region attain monthly sales targets (Level 3).
• Ensure outlets attain monthly sales targets (Level 3).
• Ensure outlets attain daily sales targets.
• Coordinate with Store Manager on Store day-to-day operations.
• Product and Process knowledge.
• Staffing
• Maintain adequate staffing for operational outlets.
• Hiring of sales team for new outlets.
• Monitoring and evaluation of sales team.
• Ensure that the store maintain adequate stock requirements.
• Ensure the system stock and physical stock at the store are the same.
• Process Adherence
• Evaluate adherence to SOP of sales team.
• Ensure adherence to Store etiquette and at store timing.
• Ensure compliance to all company policy.
• Customer Service
• Manage and resolve escalations effectively.
• Ensuring high level of customer satisfaction.
• Stakeholder Management
• Managing relationships with mall team.
• Managing relationships with HO team.
• Managing relationships with sales team.
• Report all mall team stakeholder engagement in Sales and Marketing App.
• Marketing
• Manage and implement sales & marketing strategies.
• Support store managers in Sales strategy execution.
• Provide inputs for growing brand recall.
• Report all Competitor data in Market Insights. (By 5th of every month).
• Cross branding and promotion.
• Plan and execute promotional activities at outlet.
• Business Development
• Identify pipeline of potential outlets.
• PIP
• Management of employee in PIP.

Requirements

Key Task:

• Sales
• Submission of monthly visit plan (By 5th of every month).
• Submission of Weekly field visit plan (Before Friday).
• Monitoring store cleanliness and staff grooming.
• Bill Reopen and Discount Approval.
• Bottle Stock Audit: Once in 2 weeks.
• Package Full Stock Audit: Once in a month.
• Perfume Stock Audit: Once in 2 weeks.
• For Airport ASM: All audits Once in a month.
• Process Adherence
• Store Evaluation - Once every month for all stores.
• Training and Evaluation
• Employee Evaluation: Once every quarter for all Perfume Consultants.
• Employee Evaluation: Once every month for all Store Managers and Floating Staff.
• Employee Evaluation: For every trainee before onboarding.
• Coordinate for Execution of trainings initiated from Training department.
• Identify potential marketing activities every month.
• All marketing plan needs to be reported in the Sales and Marketing app.
• Monitor staff uniform – Daily.
• Execution of disciplinary measures for sales team.
• Monitoring of stock audit and store cash.
• Co-ordinate with BD team for store maintenance.

Qualification

• Preferably graduates with 5 year experience in retail sales with any B2C brands with minimum 2 years in a team handling role.
• Candidates with excellent communication skill and with passion towards sales.
• Candidates must be able to communicate in multiple languages.