Area Operations Manager

Lenskart; Krishnagiri District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Lenskart is seeking an Area Manager to lead store-level teams across the assigned territory, driving sales, customer experience, and revenue generation. You will coach diverse teams, remove road-blocks, and implement growth strategies aligned with corporate goals.

The role focuses on aligning field execution with business plans, building talent, and delivering profitability while maintaining high standards of retail operations.

Qualifications

• Customer-centric mindset and strong sales leadership.
• People leadership and talent development.
• Digital mindset aligned with retail operations and growth.

Responsibilities

• Develop and drive sales strategy for area and team with focus on revenue goals.
• Deliver world-class customer experience at stores and improve Net Promoter Score (NPS).
• Drive high performance culture across the area using key metrics.
• Assess business and performance trends and build improvement opportunities.
• Serve as a strategic link between Corporate and field organization.
• Translate corporate goals into field-level business plans.
• Staff stores appropriately and partner with HR to ensure talent availability.
• Lead leaders and coach for future talent development.
• Manage territory budgets and ensure profitability at area level.

Skills

Customer centricity

Sales leadership

People leadership

Digital mindset

Job description

Direct Reportees: Store Managers

Interactions: Internal and External Stakeholders.

You, as an Area Manager, play a critical role to lead diverse teams at store level who are in turn responsible in providing the best customer experience to Lenskart customers as well as revenue generation. You are the facilitator of growth, responsible to build vision & business strategies to achieve sales, customer experience, and other organisational goals by investing in people through regular coaching.

We are looking for enthusiastic & pragmatic leaders with strong inclination towards customer centricity, sales, digital mind-set, and people leadership. On a typical day, you would be spending your time at the stores in your area, helping the team deliver on the strategy, coaching them and helping remove road-blocks.

Key Responsibilities:

Sales Leadership:

• Developing & driving sales strategy for your area & team with focus on revenue goals.
• Driving the rigor to deliver world‑class customer experience at the store, thereby increasing the Net Promoter Score (NPS) for the store and reducing detractors
• Drive high performance culture in your area across the metrics mentioned above
• Assessing business and performance trends regularly & build improvement opportunities.
• Serve as critical strategy planning link between Corporate and the field organization.
• Translate corporate goals including financial returns, sales growth and market share, into

Business plans.

• Assess field capability and establish performance priorities at group level.

People leadership:

• Partnership with Store Managers & HR team to make sure stores are adequately staffed.
• Leading leaders, coaching and developing future talent
• Assess & bridge skill gaps including those related to implementation of business plans, forecasts, financial analysis, associate development and communication
• Formal & Informal performance management for store managers they are responsible for
• Responsible for establishing a culture that embraces diversity and maximizes the learnings from a diverse team.
• Retain talent - Reduce attrition

Organisational leadership:

• Solely responsible for managing and maintaining territory and store budgets to ensure profitability at the area level
• Managing the top and bottom line effectively of the assigned territory and stores
• Responsible for overall operational effectiveness of stores on areas such as shrinkage, capacity, productivity, growth, attrition.
• Build creative & cost effective methods to ensure productivity while managing high standards of retail operations.