Area Operations Manager

Lenskart; Jorhat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lenskart is seeking an Area Manager to lead diverse store teams across Assam region, focusing on delivering outstanding customer experience and achieving sales targets.

You will coach store managers, bridge corporate strategy with field execution, manage budgets, and ensure operational excellence. This role requires hands-on leadership and a customer-centric mindset to drive growth through people development.

Qualifications

• Role requires building and leading diverse store teams.
• Strong focus on customer experience and revenue growth.
• Ability to coach managers and drive store performance.
• Strong collaboration with HR and corporate planning.

Responsibilities

• Lead sales strategy for area and drive revenue goals.
• Ensure world-class customer experience to boost NPS.
• Manage budgets, store profitability, and cost control.
• Develop, coach, and retain store managers and leaders.
• Coordinate between corporate and field operations.
• Monitor performance trends and implement improvements.

Job description

Direct Reportees: Store Managers

Interactions: Internal and External Stakeholders.

You, as an Area Manager, play a critical role to lead diverse teams at store level who are in turn responsible in providing the best customer experience to Lenskart customers as well as revenue generation. You are the facilitator of growth, responsible to build vision & business strategies to achieve sales, customer experience, and other organisational goals by investing in people through regular coaching.

We are looking for enthusiastic & pragmatic leaders with strong inclination towards customer centricity, sales, digital mind-set, and people leadership. On a typical day, you would be spending your time at the stores in your area, helping the team deliver on the strategy, coaching them and helping remove road-blocks.

Key Responsibilities:

Sales Leadership:

• Developing & driving sales strategy for your area & team with focus on revenue goals.
• Driving the rigor to deliver world‑class customer experience at the store, thereby increasing the Net Promoter Score (NPS) for the store and reducing detractors
• Drive high performance culture in your area across the metrics mentioned above
• Assessing business and performance trends regularly & build improvement opportunities.
• Serve as critical strategy planning link between Corporate and the field organization.
• Translate corporate goals including financial returns, sales growth and market share, into

Business plans.

• Assess field capability and establish performance priorities at group level.

People leadership:

• Partnership with Store Managers & HR team to make sure stores are adequately staffed.
• Leading leaders, coaching and developing future talent
• Assess & bridge skill gaps including those related to implementation of business plans, forecasts, financial analysis, associate development and communication
• Formal & Informal performance management for store managers they are responsible for
• Responsible for establishing a culture that embraces diversity and maximizes the learnings from a diverse team.
• Retain talent - Reduce attrition

Organisational leadership:

• Solely responsible for managing and maintaining territory and store budgets to ensure profitability at the area level
• Managing the top and bottom line effectively of the assigned territory and stores
• Responsible for overall operational effectiveness of stores on areas such as shrinkage, capacity, productivity, growth, attrition.
• Build creative & cost effective methods to ensure productivity while managing high standards of retail operations.