Area Operations Manager

Lenskart; India; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Lenskart is seeking an Area Manager to lead store-level teams across a defined area, driving revenue and delivering exceptional customer experiences. You will coach store managers, implement growth strategies, and partner with HR to ensure optimal staffing and development.

Your role includes managing budgets and elevating store performance through data-driven decisions. You will spend time in stores across the area, translating corporate goals into actionable plans, monitoring progress, and

Qualifications

• Candidates should demonstrate strong customer-centric mindset and leadership experience.
• Ability to coach and develop store teams to deliver revenue and experience targets.
• Proven track record in driving sales and improving NPS or customer satisfaction.
• Experience managing budgets and store-level performance metrics.

Responsibilities

• Developing & driving sales strategy for your area & team with focus on revenue goals.
• Driving world-class customer experience at stores to improve NPS and reduce detractors.
• Lead a high-performance culture and drive performance metrics across the area.
• Partner with HR to ensure stores are staffed effectively and develop future leaders.
• Oversee territory budgeting, profitability, and store operational effectiveness.

Skills

Customer focus

People leadership

Sales strategy

Store operations

Job description

Direct Reportees: Store Managers

Interactions: Internal and External Stakeholders.

You, as an Area Manager, play a critical role to lead diverse teams at store level who are in turn responsible in providing the best customer experience to Lenskart customers as well as revenue generation. You are the facilitator of growth, responsible to build vision & business strategies to achieve sales, customer experience, and other organisational goals by investing in people through regular coaching.

We are looking for enthusiastic & pragmatic leaders with strong inclination towards customer centricity, sales, digital mind-set, and people leadership. On a typical day, you would be spending your time at the stores in your area, helping the team deliver on the strategy, coaching them and helping remove road-blocks.

Key Responsibilities:

Sales Leadership:

• Developing & driving sales strategy for your area & team with focus on revenue goals.
• Driving the rigor to deliver world-class customer experience at the store, thereby increasing the Net Promoter Score (NPS) for the store and reducing detractors
• Drive high performance culture in your area across the metrics mentioned above
• Assessing business and performance trends regularly & build improvement opportunities.
• Serve as critical strategy planning link between Corporate and the field organization.
• Translate corporate goals including financial returns, sales growth and market share, into
• Business plans.
• Assess field capability and establish performance priorities at group level.

People leadership:

• Partnership with Store Managers & HR team to make sure stores are adequately staffed.
• Leading leaders, coaching and developing future talent
• Assess & bridge skill gaps including those related to implementation of business plans, forecasts, financial analysis, associate development and communication
• Formal & Informal performance management for store managers they are responsible for
• Responsible for establishing a culture that embraces diversity and maximizes the learnings from a diverse team.
• Retain talent - Reduce attrition

Organizational leadership:

• Solely responsible for managing and maintaining territory and store budgets to ensure profitability at the area level
• Managing the top and bottom line effectively of the assigned territory and stores
• Responsible for overall operational effectiveness of stores on areas such as shrinkage, capacity, productivity, growth, attrition.
• Build creative & cost effective methods to ensure productivity while managing high standards of retail operations.