Analytics

VML Enterprise Solutions; Dadri; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

WPP Enterprise Solutions is seeking an Analytics Sr Consultant in India. You will engage clients, translate business needs into analytics solutions, and oversee end-to-end implementation of data collection and reporting across platforms.

You will drive strategies, validate implementations, and educate clients on best practices to optimize online business performance. Strong communication and JavaScript skills are essential.

Qualifications

• 8+ years in web analytics or related field.
• CS degree or equivalent experience.
• Strong HTML and web protocols knowledge.
• Advanced JavaScript capabilities.
• Experience with Adobe Analytics preferred.

Responsibilities

• Gain detailed knowledge of a client's website, business model and online marketing strategy.
• Gather, document and guide client requirements, KPIs and technical needs.
• Create project plan and roadmap with clear outcomes.
• Design customized analytics and tag implementation strategies.
• Generate and deploy analytics collection code and assist with deployment.
• Support client's developers and third parties during implementation.
• Advise stakeholders to drive client success based on business drivers.
• Educate clients on best practices for their industry.

Skills

HTML

JavaScript

Online marketing

Communication skills

Microsoft Office

Education

Bachelor's/Master's in CS

Tools

Adobe Analytics

SQL

Node.js

Python

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts work within a unified global operating unit across 40+ markets, delivering growth solutions tailored to the needs of our clients’ businesses.

The Analytics Sr Consultant position is a client-facing role requiring both technical and business/marketing knowledge and skills.

The consultant will gather and understand clients' unique business requirements and develop customized solutions to meet their analytic and reporting needs. This role involves constant customer interaction and contributes to overall digital strategy.

Responsibilities

• Gain an in-depth knowledge of a client's website architecture, business model, and online marketing strategy.
• Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements.
• Create project plan and project roadmap with clear outcomes.
• Design customized solutions and technical tag implementation strategies.
• Generate customized web analytic collection code and assist with its implementation and deployment directly on the site or through tag management platform.
• Support client's developers and third parties throughout the implementation process.
• Validate and debug implementation and follow through on issues until resolved.
• Light manipulation of JavaScript as needed to customize web analytic solutions.
• Advise key stakeholders and drive client success based on clients most important business drivers.
• Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup.
• Help setup integration across other Adobe experience cloud products and external products.
• Interact frequently with clients via phone, email, and/or in-person.
• Communicate confidently and proactively with customers throughout the project life cycle.
• Manage multiple client engagements simultaneously.
• Manage customer expectations appropriately and keep projects on schedule and within scope.
• Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses.
• Work to educate clients on the best practices in relation to their specific industry and key business requirements.
• Keep accurate daily records of client billable time.
• Technical writing and PowerPoint presentation creation.
• Act as a technical lead point of contact with Digital Marketing Consultants.
• Ideate and work with different teams to deliver new solutions.
• Able to ideate and deliver automation solutions which help in delivering our projects better.
• Connect with product BU/Engineering team to share new ideas and to provide feature requests.
• Work with other Consultants to make recommendations in regards to Adobe experience cloud technical implementations.
• Build technical/business relationships with Consultants maintaining the highest level of professionalism.

Qualifications

• 8+ years of overall experience working in web analytics or a related field.
• Bachelor's/Master's degree in Computer Science with equivalent work experience.
• Solid understanding of online marketing, tools and technology.
• Strong understanding of HTML and web protocols.
• Strong-to-advanced JavaScript skills.
• Passion for the internet domain and use of technology to solve business problems.
• Solid understanding of general business models, concepts and strategies.
• Must be self-motivated, responsive, professional and dedicated to customer success.
• Possess an innovative, problem-solving, and solutions-oriented mindset.
• Exceptional organizational, presentation, and communication skills, both verbal and written.
• Demonstrated ability to learn quickly, be a team player, and manage change effectively.
• Extensive knowledge of Microsoft Office.

Preferred Qualifications

• Preferred: Previous experience working with Adobe Analytics or similar tools.
• Preferred: Website optimization consulting experience.
• Preferred: Advanced SQL skills, Data modelling / Data Warehousing skills.
• Preferred: Web development experience.
• Preferred: Experience working with Mobile / Media Analytics implementations.
• Preferred: Experience around usage of APIs, hands‑on development experience on programming languages such as Node.js or Python.
• Preferred: ERP, SaaS, or other software implementation experience.
• Preferred: Deep vertical industry experience (e.g., Retail, media, financial services, high tech).
• Preferred: Expertise with mobile or social media analytics.