Adobe Analyst

Movate; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Movate is seeking an experienced Adobe Analytics Implementation Specialist focused on analytics engineering and end-to-end implementation rather than dashboards.

The role requires hands-on setup, tagging, SDR preparation, QA/testing, and collaboration with development teams to ensure data layer accuracy and governance.

Qualifications

• Hands-on experience with Adobe Analytics implementations.
• Expertise in Adobe Launch and AEP Data Collection.
• Strong understanding of eVars, props, events, and classifications.
• Experience with SDR preparation and analytics documentation.
• Analytics QA, testing, and debugging.

Responsibilities

• Configure and maintain Adobe Analytics implementations across websites and digital platforms.
• Set up and manage report suites, eVars, props, and events.
• Prepare SDRs and technical implementation documentation.
• Translate business requirements into tracking specifications.
• Establish analytics governance and implementation standards.
• Implement and manage tracking using Adobe Launch.
• Collaborate with development teams for data layer implementation and validation.
• AEP Web SDK implementation and migration support.
• QA and validation of analytics data; troubleshoot discrepancies.

Skills

Adobe Analytics

Adobe Launch

AEP Web SDK

Data Collection

QA Testing

Debugging

Stakeholder management

SDR preparation

Requirements gathering

Technical documentation

Node.js

Education

Bachelor’s degree in Engineering/CS/Analytics

Tools

Adobe Experience Platform

Google Analytics

Job description

We are looking for an experienced Adobe Analytics Implementation Specialist with strong expertise in Adobe

Analytics setup, configuration, tagging, and AEP Web SDK implementation. The ideal candidate should be capable of

handling end-to-end analytics implementation activities including requirement gathering, SDR creation, technical

documentation, implementation, QA/testing, and debugging.

This role is primarily focused on analytics engineering and implementation rather than dashboarding or business

reporting.

• Configure and maintain Adobe Analytics implementations across websites and digital platforms.
• Set up and manage report suites, eVars, props, success events, processing rules, and classifications.
• Prepare Solution Design Requirements (SDRs) and technical implementation documentation.
• Gather business requirements and translate them into tracking specifications.
• Establish analytics governance and implementation standards.
• Implement and manage tracking using Adobe Experience Platform Data Collection (Adobe Launch).
• Configure page tracking, click tracking, form tracking, campaign tracking, and custom event tracking.
• Manage marketing and third-party tags.
• Collaborate with development teams for data layer implementation and validation.

AEP Web SDK & Platform Implementation

• Implement and configure AEP Web SDK.
• Work with schemas, datastreams, datasets, and event forwarding.
• Support migration from legacy Adobe Analytics implementations to AEP Web SDK architecture.
• Exposure to Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) is preferred.
• Perform analytics QA and implementation validation.
• Troubleshoot tracking discrepancies and data quality issues.

Required Skills

• Hands-on experience with Adobe Analytics implementation and configuration.
• Expertise in Adobe Experience Platform Data Collection (Adobe Launch).
• Strong understanding of eVars, props, success events, processing rules, and classifications.
• Experience with AEP Web SDK implementation.
• Knowledge of schemas, datastreams, datasets, and event forwarding.
• Experience in SDR preparation and analytics documentation.
• Experience in analytics QA, testing, and debugging.
• Excellent communication and stakeholder management skills.
• Node.js experience is an added advantage.

Preferred Qualifications

• Bachelor’s degree in Engineering, Computer Science, Analytics, or a related field.
• Adobe certifications are preferred.
• Exposure to Adobe Workspace, Google Analytics, or other web analytics platforms is a plus