Digital Strategist

VML Enterprise Solutions; Dadri; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

WPP Enterprise Solutions designs, builds, and operates growth systems for clients, advising on Adobe Experience Cloud solutions to drive business transformation. This Digital Strategist role requires leading strategy, managing client expectations, and delivering measurable outcomes for Fortune 500 clients.

You will own the delivery of digital strategies across paid, owned, and earned channels, drive AI-enabled methodologies, and build assets to enable repeatable success in client engagements.

Qualifications

• 8+ years total experience, with at least 50% in digital strategy, digital marketing management, or Adobe DX advisory.
• Hands-on ownership of at least one Adobe Experience Cloud tool with named outcomes.
• Proven ability to advise clients, gather requirements, recommend solutions, and own delivery outcomes.
• Working command across multiple disciplines - SEO, SEM, paid social, email/lifecycle, marketing automation, analytics.

Responsibilities

• Advise clients on the right Adobe Experience Cloud solution mix against their business objectives.
• Own delivery outcomes on Adobe tools: configure, design, and lead the strategy layer.
• Contextualise Adobe data and outputs within a broader full-funnel digital strategy spanning paid, owned, and earned channels.
• Lead discovery sessions and requirement-gathering conversations with client stakeholders.
• Translate complex business problems into clear, recommendation-led digital strategy and Adobe DX roadmaps.
• Own the client outcome with accountability for measurable business results.
• Manage senior client relationships and present strategy confidently to Fortune 500 leadership.
• Drive adoption of AI-enabled consulting methodologies.
• Identify where AI can improve client outcomes.
• Build or contribute to reusable AI-enabled consulting assets.
• Bring demonstrable depth in at least one priority vertical.
• Use industry-specific KPIs and dynamics to ground recommendations in real business context.
• Develop comprehensive, multi-channel digital marketing strategies.

Skills

Digital strategy

Client advisory

Adobe Experience Cloud

SEO

SEM

Paid social

Email marketing

Marketing automation

Analytics

Tools

Adobe Experience Cloud

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. As a Digital Strategist, you will sit across from Fortune 500 clients, understand their business problems, recommend the right use cases to make the best use of the client’s investments in Adobe Experience Cloud solutions, and own the delivery outcome. This is a consulting and advisory seat distinct from a pure implementation role.

Responsibilities

• Advise clients on the right Adobe Experience Cloud solution mix against their business objectives.
• Own delivery outcomes on Adobe tools: configure, design, and lead the strategy layer.
• Contextualise Adobe data and outputs within a broader full-funnel digital strategy spanning paid, owned, and earned channels.
• Lead discovery sessions and requirement-gathering conversations with client stakeholders.
• Translate complex business problems into clear, recommendation-led digital strategy and Adobe DX roadmaps.
• Own the client outcome with accountability for measurable business results.
• Manage senior client relationships and present strategy confidently to Fortune 500 leadership.
• Drive adoption of AI-enabled consulting methodologies.
• Identify where AI can improve client outcomes.
• Build or contribute to reusable AI-enabled consulting assets.
• Bring demonstrable depth in at least one priority vertical.
• Use industry-specific KPIs and dynamics to ground recommendations in real business context.
• Develop comprehensive, multi-channel digital marketing strategies.

Qualifications

• Min 8+ years of total work experience, with at least 50% in digital strategy, digital marketing management, or Adobe DX advisory.
• Hands-on ownership of at least one Adobe Experience Cloud tool with named outcomes.
• Proven ability to advise clients, gather requirements, recommend solutions, and own delivery outcomes.
• Working command across multiple disciplines - SEO, SEM, paid social, email/lifecycle, marketing automation, analytics.

Preferred Qualifications

• Adobe Experience Cloud certifications (AEP, Analytics, Target, CJA, AJO).
• Prior employment at Adobe, or within the Adobe partner ecosystem.
• Depth across two or more priority verticals.
• Named AI consulting deliverables with measurable outcomes.