Analyst II, Media Planning Activation & Optimization, Snacks

General Mills; Mumbai; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

General Mills in Mumbai, India, is seeking a seasoned Insights and Analytics professional to lead media optimization for US brands. You will monitor and optimize digital, TV, social, and print campaigns, influencing stakeholders and driving better ROI.

The role requires 5+ years in media analytics with a global CPG footprint, strong communication skills, and a track record of leading teams in a fast-paced environment. This position offers a dynamic, collaborative work setting.

Qualifications

• Bachelor's degree in marketing, Business, Analytics, or a related field.
• 5+ years of experience in digital media optimization, marketing performance analytics, digital analytics, or a related role with a Media Agency serving a large Global CPG client.
• Experience with KPI tooling and tracking across channels, customers, and brands.
• Ability to generate actionable insights to optimize brand strategy execution.
• Strong analytical, problem-solving, and data interpretation skills.
• Proficient in Microsoft Excel, Tableau dashboards, and SQL as a plus.
• Experience in leading, developing, and inspiring a team.
• Excellent communication skills navigating cross-functional teams.

Responsibilities

• Analyze the performance of media campaigns for GMI brands in the US, identifying insights and optimization opportunities across TV, digital, social, and print.
• Develop and implement data-driven optimization strategies aligning with brand objectives and engagement goals.
• Support delivery of insights and recommendations by coordinating with MP&A specialists and internal partners.
• Leverage standardized KPIs and reporting tools to monitor channel performance and inform improvements.
• Collaborate with Media Measurement, Brand, and MP&A teams to evolve measurement practices and optimization efforts.
• Stay current on industry trends and consumer behavior to refine media strategies.

Skills

Analytical thinking

Problem solving

Data interpretation

Excel

Tableau dashboards

SQL

Leadership

Communication

Education

Bachelor's degree in marketing, Business, Analytics, or related field

Tools

Excel

Tableau

SQL

Job description

COMPANY OVERVIEWWe exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.OVERVIEWThe “Insights and Analytics” organization within General Mills’ Strategy and Growth function is responsible to deliver integrated consumer, customer, category, and business performance insights to power smarter, faster decisions and next-best actions, enabling precision in brand strategies, campaign execution, media and investment optimization across our US businesses and brands. The Insights and Analytics org has integrated teams operating from our Minneapolis and India offices, and this role is in the Media Measurement & Optimization team in our India office.Do you have a passion for Media & Advertising, a knack for Data & Analytics, and the ability to influence stakeholders to make smart business decisions? Join our Media Measurement & Optimization Team at General Mills! We're on a journey to provide remarkable experiences to our consumers through communications, and you'll play a critical role in ensuring our advertising & media reaches them at the right time and in the right channels. This is a unique opportunity to build a new capability, focused on in-flight media optimization. You'll work on media optimization for popular US Brands, as well as, lead a team (2-3 people) that monitors, tracks, and optimizes our digital media investment across channels, customers, and other brands, working closely with the Optimization Manager, based in US, and with teams in Marketing Planning & Activation (xMP&A), Brand, Agency partners, Media Measurement, and Data & Technology.KEY ACCOUNTABILITIESAnalyze the performance of media campaigns for our GMI brands in the US, identifying insights, trends, and opportunities for optimization across various media platforms, including TV, digital, social, and print.Analyze data to uncover key trends, growth drivers, and areas for improvement based on planned and actual spend.Develop & implement data-driven optimization strategies to enhance campaign performance, ensuring alignment with brand objectives and engagement goalsSupport the delivery of insights and recommendations by collaborating and communicating with MP&A specialists and internal partners to ensure alignment and efficient execution of optimization tactics.Contribute to the delivery of actionable data-driven insights and recommendations that inform business decisions and support improvements to media effectiveness and efficiency.Effectively communicate and lead meetings, influence decision making by proactively reaching out to all stakeholders, ensuring timelines are met, meetings are productive and priorities are met timely.Support the development and maintenance of standardized KPI frameworks and reporting tools that enable clear comparisons across channels, customers, and brands.Leverage standardized KPIs for monitoring campaign performance and provide inputs to continuously improve them.Partner with Media Measurement, Brand, and MP&A teams to evolve measurement practices and support ongoing optimization efforts.Stay current on industry trends and consumer behavior insights, applying knowledge to refine and inform media optimization strategies.MINIMUM QUALIFICATIONSBachelor's degree in marketing, Business, Analytics, or a related field.5+ years of experience in digital media optimization, marketing performance analytics, digital analytics, or a related role specifically with a Media Agency serving a large Global CPG clientExperience with KPI tooling and tracking across channels, customers, and brands.Ability to generate actionable insights to optimize brand strategy execution.Strong analytical, problem-solving, and data interpretation skills.Proficient in the use of Microsoft Excel, Navigating Tableau dashboards, R/SQL a plusExperience in leading, developing, and inspiring a team.Excellent communication skills navigating cross-functional teamsPREFERRED SKILLSAll the above and 5+ years of experience in optimization, marketing performance analysis, digital analytics, or a related role in a Media Agency setting serving a Global CPG clientExperience working with MP&A Specialists, Brand Teams, and Media Measurement & Analytics teams.Knowledge of both National and Commerce/Retail media investment, retail mediaExpertise with DSPs and analytics platforms.Experience in delivering clear, tailored recommendations to drive continuous improvement.ELIGIBILITYApplicants must meet minimum age qualifications in the country in which the job is located.