Ad Optimization - Brand Intelligence

Bigbasket; Bengaluru; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Bigbasket in Bengaluru is seeking a data-driven Ad Optimization Specialist to enhance digital advertising performance across retail and FMCG categories. You will analyze campaigns, track metrics, and translate insights into ROI-driving recommendations in collaboration with marketing, analytics, and product teams.

The role emphasizes A/B testing, audience targeting, and optimization across platforms such as Google Ads and Meta.

Qualifications

• Experience in optimizing digital advertising campaigns across retail or FMCG is required.
• Strong data analysis skills with ability to translate insights into actions.
• Proficiency in Excel and BI tools for reporting and dashboards.
• Hands-on experience with Google Analytics, Google Ads and Meta platforms.
• Understanding of attribution models and customer journeys.

Responsibilities

• Monitor, analyze, and optimize digital advertising campaigns across retail and FMCG categories.
• Track campaign performance using CTR, CPC, CPM, ROAS, ROI, conversion rate, and sales lift.
• Develop actionable insights to improve efficiency and effectiveness.
• Collaborate with Category Managers, Brand Teams, and Marketing stakeholders to plan strategies.
• Conduct A/B testing to improve creatives, targeting, and placements.
• Analyze customer behavior and sales trends using data visualization and reporting tools.
• Prepare daily, weekly, and monthly performance dashboards for stakeholders.
• Identify opportunities to increase advertising revenue while maintaining customer experience.
• Collaborate with product and technology teams to implement optimization initiatives.
• Ensure campaigns align with business objectives and advertiser expectations.
• Stay updated on industry trends and retail media best practices.

Skills

Digital advertising

Performance marketing

Data analysis

Excel

SQL

Power BI

Tableau

Looker

Google Analytics

Google Ads

Meta Ads Manager

Campaign attribution

Education

Bachelor's degree in Business/Marketing/Statistics/Economics/Engineering

Tools

Power BI

Tableau

Looker

SQL

Job description

Ads - Optimization:

Join the Pioneers of Online Grocery in India.

At Bigbasket, were not just delivering groceries - were delivering the future of retail in India. As the pioneering brand in online grocery, we've led the way in transforming how millions of Indians shop for daily essentials. Today, we’re taking that innovation even further with our 10-minute delivery model— bringing unmatched convenience to customers across 100+ cities.

We’ve reimagined our supply chain from the ground up to power one of the fastest-growing quick commerce operations in the country. Every order we deliver is backed by cutting-edge tech, efficient logistics, and a

We're hiring across teams. Come help shape what’s next.

Role Overview:

We are looking for a data-driven Ad Optimization Specialist to improve the performance of digital advertising campaigns across retail and FMCG categories. The ideal candidate will have experience optimizing campaign effectiveness, analyzing advertising performance, and driving ROI through data backed recommendations. The role requires close collaboration with Category, Marketing, Brand, Sales, and Analytics teams to maximize campaign impact and revenue.

Key Responsibilities

• Monitor, analyze, and optimize digital advertising campaigns across retail and FMCG categories.
• Track campaign performance using key metrics such as CTR, CPC, CPM, ROAS, ROI, Conversion Rate, and Sales Lift.
• Develop actionable insights and recommendations to improve campaign efficiency and effectiveness.
• Partner with Category Managers, Brand Teams, and Marketing stakeholders to plan and optimize advertising strategies.
• Conduct A/B testing to improve creatives, audience targeting, placements, and campaign performance.
• Analyze customer behavior, sales trends, and advertising effectiveness using data visualization and reporting tools.
• Prepare daily, weekly, and monthly performance dashboards for business stakeholders.
• Identify opportunities to increase advertising revenue while maintaining a positive customer experience.
• Collaborate with internal product and technology teams to implement optimization initiatives.
• Ensure campaign execution aligns with business objectives and advertiser expectations.
• Stay updated on industry trends, digital advertising platforms, and retail media best practices.

Required Skills

• Strong understanding of digital advertising and performance marketing.
• Experience in retail media, e-commerce advertising, or FMCG advertising optimization.
• Strong analytical and problem-solving skills.
• Advanced proficiency in Microsoft Excel.
• Experience with SQL for data extraction and analysis.
• Hands-on experience with BI tools such as Power BI, Tableau, or Looker.
• Knowledge of Google Analytics, Google Ads, Meta Ads Manager, or similar advertising platforms.
• Understanding of campaign attribution models and customer journey analysis.
• Ability to interpret large datasets and convert insights into business recommendations.
• Excellent stakeholder management and communication skills.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Statistics, Economics, Engineering, or a related field.
• Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar platforms are an added advantage.
• 4-6 years relevant experience working with Retail Media Networks, Marketplace Advertising, or Ecommerce platforms is preferred.