Amazon Marketplace Manager — Multi-Brand CPG Portfolio (Fully Remote Role)

IGNEOUS PRODUCTS LTD; India; Hybrid; INR 1,000,000 - 1,500,000; Full time

Job summary

IGNEOUS PRODUCTS LTD is seeking a well-rounded Amazon Marketplace Manager to drive our Amazon business growth across multiple consumer brands. This individual will manage day-to-day operations, ensuring profitability, compliance, and strategic growth through effective advertising and product launches.

The ideal candidate possesses strong Amazon Seller Central skills, is comfortable managing multiple brands, and is adept at making data-driven decisions. We offer a dynamic work environment in India with opportunities for professional growth.

Qualifications

• Strong experience with Amazon Seller Central and managing PPC campaigns.
• Deep understanding of Amazon SEO for product optimization.
• Track record of successful product launches and profitability management.

Responsibilities

• Manage day-to-day Amazon Seller Central operations.
• Oversee profitability and performance tracking for each product.
• Conduct keyword research and optimize listings for higher visibility.
• Coordinate advertising campaigns and monitor their effectiveness.
• Plan and execute product launches with a focus on market trends.
• Ensure compliance with Amazon policies and maintain account health.

Skills

Amazon Seller Central management

Amazon PPC management

Amazon SEO and keyword research

Listing optimization

Competitor research

Product launch planning

P&L and margin analysis

Inventory and FBA management

Account health monitoring

Reporting and dashboard creation

Basic compliance awareness

Strong written communication

Ability to manage multiple brands

Tools

Helium 10

Jungle Scout

DataDive

Keepa

Sellerboard

Scale Insights

Pacvue

Perpetua

Job description

We are looking for a well-rounded Amazon Marketplace Manager to manage and grow our Amazon business across multiple consumer brands.

This is not a basic Amazon VA role. We need someone who can take ownership of the full Amazon channel, including P&L management, Amazon advertising, SEO, listing optimization, product launches, inventory coordination, compliance awareness, and growth strategy.

The ideal person understands Amazon as a complete business channel — not just ads, not just listings, and not just operations. You should be able to manage the account from end to end, identify problems before they become expensive, and make decisions based on profitability, ranking, inventory health, conversion rate, compliance risk, and long‑term brand growth.

Key Responsibilities – Full Amazon Account Ownership

• Manage day‑to‑day Amazon Seller Central operations across multiple brands
• Monitor account health, listing issues, suppressed listings, stranded inventory, pricing errors, and Amazon cases
• Maintain strong operational discipline across listings, inventory, advertising, reporting, and compliance
• Build systems and processes so the owner does not need to be involved in daily Amazon execution
• Coordinate with internal team members, warehouses, 3PLs, designers, copywriters, and freelancers when needed

P&L and Profitability Management

• Manage the Amazon channel with a clear focus on profitability
• Track revenue, gross margin, contribution margin, FBA fees, storage fees, ad spend, refunds, discounts, and promotions
• Identify profit leaks and recommend improvements
• Monitor product‑level profitability and advise when products need pricing, packaging, fulfillment, or marketing adjustments
• Prepare weekly and monthly performance reports with clear action items
• Help prioritize which products and brands deserve the most focus based on ROI, margin, growth potential, and operational readiness

Amazon SEO and Listing Optimization

• Conduct keyword research and competitor analysis
• Optimize product titles, bullet points, backend search terms, descriptions, A+ content, and storefront content
• Improve organic ranking, click‑through rate, and conversion rate
• Monitor keyword ranking performance and adjust strategy accordingly
• Identify content gaps, image improvement opportunities, and listing conversion issues
• Recommend listing improvements based on search demand, competitor positioning, customer reviews, and Amazon best practices

Amazon Advertising and Marketing Management

• Manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display campaigns
• Track ACOS, TACOS, ROAS, CPC, conversion rate, and campaign profitability
• Build advertising strategies for both existing products and new launches
• Optimize ad spend based on both growth and profitability
• Develop promotional strategies using coupons, deals, bundles, variations, and seasonal opportunities
• Coordinate creative needs for images, videos, A+ content, and brand storefront updates
• Work with the owner to set advertising budgets and growth targets

Product Launch and Growth Strategy

• Build launch plans for new products from research to execution
• Scout Amazon trends, category gaps, competitor weaknesses, and product opportunities
• Recommend new products, bundles, variations, and positioning angles
• Create 30/60/90‑day action plans for products and brands
• Analyze customer reviews, competitor listings, pricing, packaging, and keyword opportunities
• Help identify low‑hanging growth opportunities across the portfolio

Inventory and Operations Coordination

• Monitor inventory levels and prevent stockouts
• Coordinate with internal team members, warehouse partners, or 3PLs for FBA shipments
• Track restock limits, inventory age, storage fees, stranded inventory, and inbound shipment issues
• Help forecast demand based on sales velocity, seasonality, and marketing activity
• Flag inventory risks before they affect sales or ranking

Compliance and Risk Awareness

• Maintain awareness of Amazon policy requirements
• Help prevent risky claims, especially in sensitive categories such as food, beauty, health, wellness, natural products, or supplements
• Monitor account health and product compliance issues
• Coordinate required documentation when Amazon requests invoices, certifications, labels, safety documents, or compliance proof
• Work carefully to protect the long‑term health of the Amazon accounts
• Review listings and marketing content for potential compliance or claims‑related risks

Ideal Candidate

• Strong in Amazon Seller Central
• Experienced with Amazon PPC and SEO
• Comfortable managing multiple brands and product lines
• Able to think like a business operator, not just a task executor
• Strong with numbers, margins, reporting, and P&L thinking
• Experienced with product launches
• Familiar with CPG, food, beauty, wellness, natural products, or similar categories
• Comfortable managing freelancers, designers, copywriters, or VAs when needed
• Able to identify growth opportunities and operational risks
• Organized, proactive, and able to work independently
• Comfortable making recommendations based on data, not guesswork

Required Skills

• Amazon Seller Central management
• Amazon PPC management
• Amazon SEO and keyword research
• Listing optimization
• Competitor research
• Product launch planning
• P&L and margin analysis
• Inventory and FBA management
• Account health monitoring
• Reporting and dashboard creation
• Basic compliance awareness
• Strong written communication
• Ability to manage multiple brands at the same time

Nice‑to‑Have Experience

• Experience with multiple Amazon brands
• Experience in food, beauty, natural products, CPG, wellness, or supplements
• Experience managing product launches from zero reviews
• Experience with Amazon Brand Registry, A+ Content, storefronts, and Sponsored Brands Video
• Experience with tools such as Helium 10, Jungle Scout, DataDive, Keepa, Sellerboard, Scale Insights, Pacvue, Perpetua, or similar platforms
• Experience managing designers, copywriters, Amazon VAs, or other support staff
• Experience identifying new product trends and marketplace opportunities

Weekly Reporting Expectations

• Sales by brand and product
• Profitability by product
• Ad spend, ACOS, TACOS, and ROAS
• Sessions and conversion rate
• Keyword ranking movement
• Inventory status and stockout risks
• Listing or account health issues
• Compliance concerns or risky claims
• Actions taken during the week
• Problems that need owner approval
• Recommended next steps

The owner should not need to check Seller Central every day. Your role is to manage the details and elevate only the important decisions.

Success in this Role

• Amazon accounts are managed proactively
• Sales grow without sacrificing profitability
• Listings are optimized and ranking improves
• PPC is controlled and data‑driven
• Inventory issues are caught early
• Compliance issues are prevented where possible
• New product opportunities are researched and presented clearly
• Weekly reporting is clear, useful, and action‑focused
• The owner can step back from daily Amazon work and focus on higher‑level business decisions