Amazon Ads Consultant SME

Grassroots BPO Pvt Ltd; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Grassroots BPO Pvt Ltd in Bengaluru seeks an experienced Amazon Ads Consultant to manage and optimize advertising campaigns across Sponsored Products, Brands, and Display. You will analyze performance metrics, recommend strategies, and support client goals with data-driven insights.

The role requires strong analytical skills, campaign management know-how, and the ability to train and guide a team to improve ROI and SLA adherence. Location: Bangalore, India.

Qualifications

• Strong understanding of Amazon Advertising Console and campaign management.
• Knowledge of keyword research, bidding strategies, budget allocation, and campaign optimization.
• Ability to interpret advertising metrics and translate data into business recommendations.
• Strong analytical skills and proficiency in Microsoft Excel and reporting.
• Excellent communication, presentation, and consulting skills.

Responsibilities

• Manage and optimize Amazon advertising campaigns (SP, SB, SD).
• Analyze campaign performance metrics and provide improvement recommendations.
• Monitor budgets, bids, search terms, and pacing.
• Support client consulting with data-driven insights and strategies.
• Lead training sessions, monitor team quality, and onboarding new members.
• Prepare campaign performance reports and periodic business reviews.
• Identify trends and opportunities to improve ROI and campaign objectives.

Skills

Amazon Ads expertise

Campaign management

Data interpretation

Excel reporting

Communication & consulting

Team coaching

Prioritization & multitasking

Education

Bachelor's degree in Marketing/Business

Job description

Key Responsibilities

• Amazon Advertising Campaign Management - Manage and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Analyze campaign performance, including ACoS, ROAS, CTR, CPC, conversions, and sales.
• Recommend strategies to improve advertising efficiency, campaign performance, and return on investment.
• Monitor budgets, keyword bids, search terms, and campaign pacing.
• Consulting Client Support - Understand client business goals and recommend suitable advertising strategies.
• Provide data-driven insights and actionable recommendations to improve campaign results.
• Review campaign performance reports and conduct periodic performance discussions.
• Identify performance gaps and recommend corrective actions.
• SME Team Support - Act as the subject matter expert for Amazon Ads processes, tools, and best practices.
• Support associates with complex campaign issues, troubleshooting, and escalations.
• Conduct training sessions, knowledge-sharing sessions, and process refreshers.
• Monitor team quality, productivity, and adherence to campaign management guidelines.
• Support new team members during onboarding and process transitions.
• Reporting Performance Improvement - Prepare campaign performance reports and periodic business reviews.
• Identify trends, growth opportunities, and underperforming campaigns.
• Maintain process documentation, SOPs, and campaign optimization guidelines.
• Work with internal stakeholders to improve operational efficiency and customer satisfaction.

Required Skills Competencies

• Strong understanding of Amazon Advertising Console and campaign management.
• Knowledge of keyword research, bidding strategies, budget allocation, and campaign optimization.
• Ability to interpret advertising metrics and translate data into business recommendations.
• Strong analytical skills and proficiency in Microsoft Excel and reporting.
• Excellent communication, presentation, and consulting skills.
• Ability to handle escalations, coach team members, and manage multiple priorities.
• Customer-focused approach with strong problem-solving skills.

Qualifications / Experience

• Any graduate; a degree in Marketing, Business Administration, or a related field is preferred.
• 2-5 years of experience in Amazon Ads, e-commerce advertising, campaign management, or digital marketing.
• Prior experience in an SME, campaign optimization, client consulting, or team-support role is preferred.
• Amazon Ads certification is an added advantage.

Key Performance Indicators (KPIs)

• Campaign performance and optimization effectiveness.
• Improvement in ACoS/ROAS against defined client targets.
• Campaign quality and adherence to SLAs.
• Accuracy and timeliness of reporting.
• Resolution time for escalations and complex issues.
• Team productivity, training effectiveness, and process compliance.
• Client satisfaction and achievement of agreed campaign objectives.

Preferred Candidate Profile

The ideal candidate should combine hands-on Amazon Ads expertise with analytical thinking, client consulting capabilities, and the ability to guide a team. The candidate should be comfortable explaining campaign performance, identifying opportunities for improvement, and translating business requirements into practical advertising strategies. Location: Bangalore. We are looking for a knowledgeable and result-oriented Amazon Ads Consulting Subject Matter Expert (SME) to support advertising operations, campaign optimization, performance analysis, and client consultation. The candidate will guide the team in improving campaign performance, resolving complex issues, and delivering effective advertising strategies to meet client objectives.