AJO - Technical Architect

WPP Enterprise Solutions; Dadri; On-site; INR 900,000 - 1,400,000; Full time

Job summary

WPP Enterprise Solutions in India is seeking a technology‑savvy marketing technologist to help design and implement MarTech solutions, including Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). You will work with SQL/Oracle databases and data models to support targeted campaigns.

The role requires strong communication, stakeholder collaboration, and the ability to translate business needs into scalable data‑driven marketing strategies across teams.

Qualifications

• Strong communication and presentation skills.
• Experience with MarTech platforms (Adobe AEP and AJO).
• Proficiency in SQL/Oracle/Teradata databases.
• Experience with marketing data modeling and campaign design.
• Programming knowledge: JavaScript, Python, or similar; HTML/CSS.
• Ability to understand data models (XDM) and align with campaigns.
• Ability to create business rules for personalized journeys.
• Strong collaboration with business and tech stakeholders.
• Ability to identify improvements and promote best practices.

Responsibilities

• Interact with customers with confidence and clear articulation.
• Design and implement MarTech solutions and campaigns.
• Work with marketing data modeling, queries, and indexing.
• Collaborate with stakeholders across the organization.
• Coordinate implementations and ensure smooth delivery.

Skills

Communication

MarTech

SQL

Database design

JavaScript

Python

HTML/CSS

XDM

Stakeholder collaboration

Problem solving

Tools

Adobe Experience Platform

Adobe Journey Optimizer

Job description

Job Description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

What you'll be doing

• Good Communication Skills: Ability to interact with customers independently with strong articulation, confidence, and presentation skills.
• Digital marketing experience with MarTech platform implementations (Adobe/SFDC), including solution design and implementation, specifically Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
• Strong database expertise in SQL, Oracle, Teradata, or similar technologies.
• Experience in marketing database design, including querying, aggregations, filters, joins, key definitions, and indexing.
• Logical programming knowledge using JavaScript, Python, PHP, or similar technologies, along with proficiency in HTML/CSS.
• Ability to understand complex data models, preferably XDM (Experience Data Model), and align them with marketing campaign objectives.
• Familiarity with creating business rules and conditional logic to personalize customer journeys based on customer attributes and behaviors.
• Ability to identify opportunities for process and solution improvements and advocate best practices.
• Strong collaboration skills with business and technology stakeholders across the organization.
• Excellent implementation coordination, stakeholder management, and communication skills.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead withHeart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower yourBrainsfor innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

About WPP

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships - all united by our agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.