AGM- Marketing And Aerocity User Experience

GMR Group; India; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

GMR Group seeks a seasoned marketing leader to drive Aerocity initiatives across offices and hotels in Delhi. You will shape brand perception, oversee events, activations, social media and mixed-channel campaigns to boost footfall and revenue.

The role requires 10+ years in digital marketing, events and content management, plus strong partnerships with hotels, F&B, and retail partners. A Bachelor’s degree is essential, MBA preferred; a hybrid approach may be needed for site operations.

Qualifications

• At least 10+ years of relevant experience in digital marketing, events and content management.
• Proven ability to drive marketing strategies for large projects in hospitality or real estate.
• Strong networking and relationship-building skills with external partners.
• Experience in retail/malls or Aerocity would be an advantage.

Responsibilities

• Drive marketing for upcoming Commercial Office and Hotel projects at Delhi Aerocity.
• Lead Aerocity Marketing Communications and Engagement plans.
• Monetize digital assets and oversee events/activations calendar.
• Coordinate with internal teams and external agencies for end-to-end campaigns.
• Develop systems, budgets, SOPs and MIS for marketing operations.

Skills

Digital marketing

Events & activations

Content management

Partnerships & alliances

Brand building

Education

Bachelor Degree

MBA (Marketing/Strategy/Finance)

Job description

Job Description:

JOB PURPOSE

Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity – Offices, Hotels etc.

Directly responsible to drive Aerocity User Experience in physical space and online forums to strengthen GMR Aerocity Brand Perception and drive Footfall and Sales revenue for various stores in GMR Square by driving Events Activations, Social Media, Aerocity Magazine, Concierge Services and various other online and offline channels in an integrated manner.

Drive Aerocity Marketing Partnership Program by building brand alliances and marketing partnerships with GMR Aerocity Hotels, Officer Developers, Retail Stores etc. to position GMR Aerocity Brand and generate ancillary revenue opportunities – on-ground events & activations, website, GMR Aerocity Live magazine, Social Media handles, WhatsApp and other digital marketing assets.

KEY ACCOUNTABILITIES

• Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity – Offices, Hotels etc. including creation of Marketing Brochures, Project Microsites, Audio Visual marketing collateral, Outdoor, print and Social Media campaigns
• Drive Aerocity Marketing Communication and engagement plan
• Driving and Monetization of Marketing Assets - website, GMR Aerocity Live magazine, Instagram and Linkedin handles, WhatsApp etc
• Oversee and drive the Annual Aerocity Events & Activations calendar
• Design, implement, maintain and deliver all requisite systems & processes required for effective delivery of above accountabilities including Operating budgets, SOPs, Record keeping, MIS, Trainings
• Interfacing with key external stakeholders as listed below
• Aligning key internal stakeholders as listed below

Key Performance Indicators

• Quality of Marketing Collateral
• Customer Reach
• Engagement
• Customer Reach/ No. of followers across platforms – Digital, On-ground
• Customer Engagements
• Return on Marketing Spend
• Revenue Generated Planned vs Actual
• Customer Enrolments in Aerocity Loyalty Program
• Number of new Marketing Partnerships/alliances
• Revenue generated through Aerocity Partners as % of total Marketing Asset Monetization Revenue
• No. of BTL activations, collaborated events executed on-ground as per conceptually planned and with all commercial/contractual documentation is in order
• Number of processes standardized, compliance to SOPs, timely delivery of MIS and Trainings, performance vis‑versì budgets
• No of new contacts/ alliances established
• Engagement score and No of interactions and engagements

KEY ACCOUNTABILITIES - Additional Details

KEY ACCOUNTABILITIES:

• Drive marketing function for upcoming Commercial Office and Hotel projects
• Drive Aerocity Marketing Communication and Engagement plan
• Monetization of Digital and other Marketing Assets
• Oversee and drive the Annual Aerocity Events & Activations calendar
• Design, implement, maintain and deliver all requisite systems & processes required for effective delivery of above accountabilities

EXTERNAL INTERACTIONS

• Sales and other relevant teams of Aerocity Premium and Luxury Hotels, F& B and Retail Stores
• WhatsApp and digital marketing Agency
• Marketing Agencies
• Event & Activation agencies
• Other relevant Vendors and Consultants

INTERNAL INTERACTIONS

• ALD Leasing Teams
• Aerocity Operations and nominated Facility Management Company
• GMR Corporate Communications
• Aerocity Guest Relations & Customer Service
• Airport Retail and Guest Relations Team
• Interaction & coordination with all internal departments – Design, P& C, Finance, SPG, MAG

FINANCIAL DIMENSIONS

1. Office Leasing of 0.75 msf over next 2-3 years with Revenue Potential of ~INR 175-200Cr and Asset Value of ~INR 1400-1500Cr
2. Marketing Asset monetization: 30 Cr over next 5 Years.
3. Customer Reach/ No. of followers across Digital platforms: 10 Lac customers over next 5 Years

EDUCATION QUALIFICATIONS

• Bachelor Degree
• Preferably MBA (Marketing/Strategy/ Finance)

RELEVANT EXPERIENCE

• EXPERIENCE: At-least 10+ relevant experience in
• Digital marketing and monetization
• Events & Activations
• Content Management
• Knowledge and experience in Commercial Real Estate and/ or Hospitality will be an advantage
• Skilled in Networking and Relationship building, ability to Open Conversations
• Ability to ideate and incubate new ideas
• Collaborate & Manage teams

COMPETENCIES

• Teamwork & Interpersonal influence
• Stakeholder Focus
• Planning & Decision Making
• Execution & Results
• Networking
• Personal Effectiveness
• Social Awareness
• Strategic Orientation
• Problem Solving & Analytical Thinking
• Entrepreneurship
• Capability Building
• Lease and Revenue Management (Proficient)
• Tenant Acquisition (Proficient)

Requirements: