AGM - CVM Platform & Capability

Vodafone Idea Limited; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Vodafone Idea Limited in Mumbai is seeking an Asst General Manager for Customer Value Management (CVM) and Digital Campaigns. You will own the central CVM platform and design national digital campaigns to drive revenue, leading cross-functional projects with IT, Brand, Finance, and external partners.

The role focuses on platform operations, ARPU growth, churn reduction, and delivering measurable productivity gains through innovative campaigns and new channel integrations with partners like Meta

Qualifications

• Graduate/MBA degree required.
• Knowledge of media and telecom industry.
• Strong leadership and people management skills.

Responsibilities

• Lead cross-functional projects and design national digital campaigns.
• Collaborate with partners like Meta and Google to drive ROI.
• Own CVM platform operations and analytics to grow ARPU and reduce churn.
• Manage platform budgets and partner payouts.

Skills

Business process understanding

Leadership and people management

Campaign management

Digital campaign management

Education

Graduate/MBA

Job description

Location

Mumbai

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

AGM - CVM Platform & Capability

Job Level/ Designation

M2

Function / Department

CVM - Marketing

Location

Mumbai

Job Purpose

Campaign Management Platforms, New Channel Development & Integration, Managing the Segmented Product configurations

Key Result Areas/Accountabilities

• Job Overview

We are looking for Asst General Manager for Customer Value Management (CVM) and Digital Campaigns. In this role, you will own our central CVM platform and design national digital campaigns to boost revenue. You will lead cross-functional projects and collaborate with global tech giants to bring cutting-edge features to our business.

• Key Responsibilities
  • Strategy & Innovation
    • Lead the launch of disruptive tools and customer-focused communication capabilities
    • Align platform capabilities with the company's digital transformation goals.
  • Campaign & Journey Design
    • Design national campaigns and advanced customer journeys.
    • Use channels like WhatsApp, RCS, and our native app to achieve campaign ROI.
  • Stakeholder & Partner Management
    • Lead cross-functional projects with IT, Finance, Brand, and Technical teams.
    • Manage strategic relationships with external partners like Meta and Google.
    • Drive new product development from idea to launch.
  • Operations & Business Impact
    • Own and optimize the daily operations framework for CVM platforms.
    • Drive key business metrics including ARPU growth and churn reduction.
    • Deliver clear productivity gains and cost savings through platform innovation.

Operational

• Manage & Lead Platform lead Business Requirement Discussions , Business Case Approvals & Seamless roll outs/Deployments
• Develop Control Mechanisms –Monitor & Manage Performance ; Scan Risks, Demand for Mitigation Plans & Channelize Partners
• Responsible for Creating & Managing Platform Budgets, Manage Accurate & Time bound Partner Pay-outs
• Plan & Roll out Seamless Organizational Level Executions of New Capabilities/Platform Augmentation & Integrations - Time bound, Within Budget
• Conduct Partner Business Reviews, Engagement for Continuous Process Improvement & Enhancement

Core Competencies, Knowledge, Experience

• Business and process understanding
• Leadership and people management skills
• Managed Campaign Management Platform
• Digital campaign Management

Must Have Technical / Professional Qualifications

• Graduate/MBA
• Knowledge in Media and Telecom Industry

Years Of Experience

7-10 years

Industries to look from

Telecom, IT

Ideal Organizations to look from

Airtel, Jio, CleverTap, Web Engage, Mo Engage, Adobe, Result ticks

Direct reports

None

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership