AGBG Mid-market Offering Lead - Customer Intelligence & Growth

Accenture; Bengaluru; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

Accenture is seeking a Marketing Growth Solutions Leader to drive growth through intelligent customer experiences. In this role, you will shape the strategy for proven marketing solutions integrating AI and technology.

With over 12 years of experience in product management or marketing, your expertise will help create personalized customer engagements and improve KPIs. You will collaborate with partners like Google Cloud to innovate and optimize offerings that maximize impact for clients.

Qualifications

• 12+ years of experience in product management, product marketing, or solution ownership roles.
• Experience within marketing focusing on customer intelligence, advertising, or personalization.

Responsibilities

• Own the strategy and roadmap for Customer Intelligence Growth solutions.
• Build and scale offerings by addressing customer problems.
• Lead market intelligence and translate insights into marketing use cases.
• Serve as a marketing thought leader through various engagement channels.
• Develop the go-to-market strategy and assets.
• Support strategic sales pursuits and sales enablement.
• Track performance against defined KPIs to improve offerings.

Skills

Strategic offering/product planning expertise

Marketing and personalization domain knowledge

End-to-end go-to-market strategies

Leading through influence

Execution discipline

Education

Bachelor's degree in a technical or business-related field

Master’s degree

Tools

Google Marketing Platform

Google Analytics

BigQuery

Looker

Job description

Job Title: Marketing Growth Solutions Leader

Management Level: 07 Manager

Location: Bangalore/ Mumbai/ Hyderabad

Must have skills:

• Strategic offering/product planning expertise, including market and customer insight, competitive analysis, data-driven business cases, and clear value propositions to shape vision and roadmap.
• Strong marketing and personalization domain knowledge and hands‑on familiarity with relevant Google Cloud services (e.g., Google Marketing Platform, Google Analytics, BigQuery, Looker), including working knowledge of Gen AI concepts and enterprise use cases (e.g., Gemini, Vertex AI).
• Proven ability to define and execute end-to-end go-to-market strategies, including packaged offers, launch management, and development of sales and marketing assets.
• Ability to lead through influence in a matrixed organization: manage cross-functional stakeholders (sales, delivery, marketing, alliance), partner alliances, and communicate with executive presence.
• Entrepreneurial, action-oriented mindset with autonomy and comfort operating in ambiguity balancing speed with rigor and a strong get-it-done orientation.
• Strong execution discipline to take ideas from concept to release, translating priorities into a deliverable plan with partners.

Experience:

12+ years of experience in product management, product marketing, or solution ownership roles within marketing (customer intelligence, advertising, personalization, acquisition).

Good to have skills:

• Relevant Google Cloud certifications are highly desirable.

Educational Qualification:

Bachelor's degree in a technical or business‑related field; Master’s degree is a plus.

Job Overview:

Reinvent how marketing and personalization operate in an agentic, data driven world. Accenture is seeking a marketing leader to shape how organizations drive growth through intelligent, personalized customer experiences. You will help marketing teams move rapidly from insight to activation enabling smarter acquisition, more relevant engagement, and real‑time optimization. As Marketing Growth Solutions Leader, you will guide the strategy and evolution of a proven portfolio of productized marketing solutions that apply agentic AI, customer data platforms, and modern marketing technology together with ecosystem partners, such as Google Cloud. This is an opportunity to lead at the intersection of marketing, AI, and technology driving rapid innovation that maximizes impact for clients.

Key Responsibilities:

• Own the offering strategy and roadmap for Customer Intelligence Growth solutions that drive acquisition, engagement, and revenue.
• Build and scale offerings by identifying priority customer problems, designing MVPs/POCs, piloting with lighthouse clients, and creating reusable assets (playbooks, accelerators, packaged demos, POVs) to reduce time-to-value.
• Lead market, customer, and competitive intelligence across personalization, MarTech, and marketing AI landscapes; translating insights into differentiated positioning, marketing use cases, and roadmap priorities.
• Serve as a marketing thought leader and evangelist through internal and external channels (e.g., client engagement, executive briefings, blogs, webinars, and industry forums).
• Develop the go-to-market (GTM) strategy and assets, including core messaging, value proposition, commercials, products, launch planning, and coordination with marketing, sales and alliances.
• Act as a domain SME in marketing and personalization to support strategic sales pursuits, including opportunity shaping, sales enablement, solution positioning, and proposal development.
• Track performance against defined KPIs (e.g., adoption, pipeline influence, time-to-value, win rate) and using insights to continuously improve the offering and GTM approach.
• Partner closely with ecosystem partners, including Google Cloud and product teams to align roadmaps, co-innovate on capabilities, and accelerate joint GTM motions.