Advertising Research Associate

State of Ads; South Delhi; On-site; INR 600,000 - 850,000; Full time

Job summary

State of Ads, a Blowtrumpet Technologies initiative in South Delhi, invites applications for leading the research arm—producing studies, white papers, and data-driven articles on advertising for practitioners and academics.

You will design and run research projects on advertising effectiveness, analyse spend trends, write and publish reports, build datasets, and present findings at industry events while guiding product decisions.

Qualifications

• Strong quantitative skills - statistical analysis, survey design, data visualisation.
• Background in media studies, marketing research, economics, or data science.
• Excellent academic or professional writing ability.
• Familiarity with the advertising ecosystem — programmatic, attention economy, brand safety.
• Published research or demonstrated interest in media and advertising topics.

Responsibilities

• Design and execute research studies on advertising effectiveness, attention metrics, and media economics.
• Analyse industry data — ad spend trends, format adoption, platform shifts.
• Write and publish research papers, reports, and thought-leadership articles.
• Build and maintain datasets and research methodologies.
• Present findings at industry events and contribute to the State of Ads publication calendar.
• Collaborate with product teams to translate research into feature decisions.

Skills

Statistical analysis

Survey design

Data visualisation

Media studies

Marketing research

Economics

Data science

Academic writing

Professional writing

Advertising ecosystem familiarity

Published research

Job description

State of Ads — by Blowtrumpet Technologies · South Delhi · Full-time / Intern / Early Career

ABOUT State of Ads

State of Ads is Blowtrumpet's industry engagement and research programme. It publishes original advertising research, hosts thought-leadership content, and connects researchers, academics, and practitioners across the advertising and mental-health-in-media landscape. State of Ads is a programme under Blowtrumpet Technologies.

THE ROLE

Lead the research arm of State of Ads — producing original studies, white papers, and data-driven articles on the advertising industry for practitioners and academics.

WHAT YOU WILL DO

• Design and execute research studies on advertising effectiveness, attention metrics, and media economics
• Analyse industry data — ad spend trends, format adoption, platform shifts
• Write and publish research papers, reports, and thought-leadership articles
• Build and maintain datasets and research methodologies
• Present findings at industry events and contribute to the State of Ads publication calendar
• Collaborate with product teams to translate research into feature decisions

WHAT WE ARE LOOKING FOR

• Background in media studies, marketing research, economics, or data science
• Strong quantitative skills — statistical analysis, survey design, data visualisation
• Excellent academic or professional writing ability
• Familiarity with the advertising ecosystem — programmatic, attention economy, brand safety
• Published research or demonstrated interest in media and advertising topics

EARLY CAREER & CAMPUS TALENT

We are actively invitingearly-career graduatesandfinal-year internsto consider long-term opportunities in innovation and establish stable careers with us in one of the most promising industry segments. If you are looking to create a ding in the universe, this may be your chance.

Blowtrumpet is not just offering a job — we are offering a seat at the table where the future of advertising technology is being designed. You will work with small, focused teams, learn from practitioners, ship real products, and grow into a career that compounds.

STATEMENT OF PURPOSE

Along with your application, please include aStatement of Purposethat covers:

• What interests youin advertising and technology — what drew you to this space?
• When you started programming, designing, exploring this opportunity, or engaging with the field — and what you have built or learned so far.
• Your 3–5 year career vision— where do you see yourself, what kind of work excites you, and what impact do you want to make?
• How Blowtrumpet or this project fitsinto that picture — why us, why now, and what you hope to bring.

WORKING AT BLOWTRUMPET

We function like a startup — and we are proud of it. That means you will wear multiple hats, take ownership beyond your title, and grow faster than you would in a larger organisation. We are looking for people who thrive on that kind of pace.

A few things to know upfront:

• Multi-functional by design.Everyone here contributes across boundaries. If you see a gap, you fill it. If you can learn it, you own it.
• Excellence is non-negotiable.We have no room for mediocrity. We would rather ship fewer things brilliantly than many things passably.
• Growth-oriented.We invest in training, mentorship, and giving you real responsibility early. Your growth is the company's growth.
• Early starts, disciplined days.We are based in South Delhi and our working day begins at 8 AM. We believe discipline creates freedom — starting early lets us work with focus, finish with intention, and keep stress low.
• Low stress, high standards.We keep the environment calm and supportive. People here help each other, cover for each other, and win together. The pressure comes from the pursuit of great work, not from mismanagement.