Industry Events & Engagement Lead

State of Ads; South Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

State of Ads, by Blowtrumpet Technologies, in Delhi NCR, seeks a lead to run its industry research programme on how advertising and media affect mental health. You will design and run events, recruit diverse speakers, and ensure sessions deliver independent, evidence-based insights.

You will collaborate with practitioners, researchers and students, balancing industry practice with rigorous standards. The role requires charisma, discretion, and hands-on leadership in a fast-moving environment.

Qualifications

• Real understanding of the advertising industry and programmatic landscape.
• A strong network across agencies, advertisers and creators.
• Ability to convene sessions that address industry questions worth three hours.
• Proven chairing ability in sessions with senior participants.
• Credibility with both creators and brands.
• Operational rigour in venues, budgets and logistics.
• Excellence in writing invitations and anonymised summaries.
• Discretion and confidentiality in closed sessions.

Responsibilities

• Own the events calendar end to end — panels, workshops and seminars.
• Decide topics worth convening and assemble honest, diverse panels.
• Build and maintain a broad network across stakeholders.
• Ensure inclusive participation for students and independent creators.
• Brief speakers and chairs to encourage robust discussion.
• Chair or co-chair sessions, interruptting when necessary.
• Enforce Chatham House Rule on closed sessions.
• Own the code of conduct and respond to issues promptly.
• Facilitate accessible venues, live captioning, and accommodation needs.
• Publish notes for open sessions and anonymised summaries for closed ones.
• Collaborate with the research team to ensure rigorous seminars.
• Run co-hosted events with trade bodies and universities.
• Handle logistics, budgets, invitations and overall room operations.

Skills

Ad industry knowledge

Programmatic understanding

Industry network

Convene sessions

Chairing ability

Creator credibility

Operational rigor

Invitations writing

Discretion

Job description

State of Ads — by Blowtrumpet Technologies · South Delhi · Full-time / Intern / Early Career

ABOUT State of Ads

State of Ads is Blowtrumpet's industry engagement and research programme. It publishes original advertising research, hosts thought-leadership content, and connects researchers, academics, and practitioners across the advertising and mental-health-in-media landscape. State of Ads is a programme under Blowtrumpet Technologies.

THE ROLE

Lead State of Ads’ research programme on how advertising and media affect mental health — producing evidence-based publications that bridge industry practice and well-being science.

WHAT YOU WILL DO

• Own the events calendar end to end — panels and workshops, closed industry roundtables, creator sessions, research seminars, early-career sessions and testing sessions
• Decide what is worth convening: spot the question the industry is avoiding, scope it into a session, and find the people who will argue about it honestly
• Build and hold the network — agency planners and traders running programmatic campaigns, brand and advertiser teams who depend on programmatic for visibility, creators and creator agencies, researchers, trade bodies and policy people
• Get the mix right in every room, holding places for students and independent creators rather than releasing them to fill numbers
• Brief and prepare speakers and chairs so that disagreement happens and nobody reads out their employer's line for ninety minutes
• Chair or co-chair sessions yourself, including the moment where you interrupt somebody senior who has started pitching
• Run the Chatham House Rule properly on closed sessions, and enforce it afterwards
• Own the code of conduct in practice — briefings, named conduct contacts, and acting immediately when something happens
• Make the rooms reachable: step-free venues, live captioning, working-hours scheduling, dietary and religious requirements as standard, a quiet room, and discreet travel support for students and independent creators
• Produce what comes out — published notes for open sessions, anonymised written summaries for closed ones, and handing research-relevant material to the research team under the published Method
• Work with the research team so that seminars genuinely test a study before it publishes, rather than celebrating it
• Run co-hosted events with trade bodies, universities, creator collectives and publications, where both sides keep editorial control of their own part
• Handle the operational reality — venues, budgets, suppliers, invitations, logistics, and the hundred things that make a room work

WHAT WE ARE LOOKING FOR

• Real understanding of the advertising industry, and programmatic specifically — how campaigns are planned and traded, how inventory is bought, where measurement breaks down, and why so much of the supply path is unobservable to the people paying for it
• A network you can actually call across agencies, advertisers and brands, creator agencies and creators — and the judgement to know who in an organisation is worth inviting, which is often not the most senior person available
• Convening instinct.You can look at a messy industry problem and see the session: who needs to be in the room, what the first question is, and what makes it worth three hours of their time
• Chairing ability.Comfortable moderating a room containing people far more senior than you, and willing to interrupt them
• Credibility with creators as well as with brands.This programme treats the creator's interest as a first-order concern, and a session designed so that a solo creator can disagree with an agency in the room only works if you have earned trust on both sides
• Operational rigour.Venues, budgets, invitations and logistics done properly, because a brilliant agenda in a badly run room is a wasted invitation
• Writing.You will write invitations people accept and summaries people trust, including anonymised notes where a single careless sentence identifies a speaker
• Discretion.Closed-room confidentiality is not a policy you follow, it is the thing you are custodian of
• Based in or willing to relocate to Delhi NCR, and willing to travel for sessions in other cities and on campuses

Useful but not required:experience running industry events, conferences or communities; a background in agency planning, trading or ad operations; prior work with creator talent; familiarity with Discord and WhatsApp community management; a second Indian language.

WHAT SUCCESS LOOKS LIKE

• People accept invitations because of who else will be there, not because of who is paying
• Things get said in our rooms that are not said at other industry events
• The mix holds — a roundtable that is not three-quarters vendors, a creator session where creators do most of the talking
• Attendees come back, and bring the colleague who actually does the work
• Research gets sharper because seminars found the holes before publication did
• Nobody who attended ever received a sales call because they attended

The hard part of this jobis persuading busy, sceptical people to spend an afternoon in a room run by a company that competes in their market — and then making the afternoon so clearly worth it that they vouch for the next one. Everything else is logistics.

EARLY CAREER & CAMPUS TALENT

We are actively invitingearly-career graduatesandfinal-year internsto consider long-term opportunities in innovation and establish stable careers with us in one of the most promising industry segments. If you are looking to create a ding in the universe, this may be your chance.

Blowtrumpet is not just offering a job — we are offering a seat at the table where the future of advertising technology is being designed. You will work with small, focused teams, learn from practitioners, ship real products, and grow into a career that compounds.

STATEMENT OF PURPOSE

Along with your application, please include aStatement of Purposethat covers:

• What interests youin advertising and technology — what drew you to this space?
• When you started programming, designing, exploring this opportunity, or engaging with the field — and what you have built or learned so far.
• Your 3–5 year career vision— where do you see yourself, what kind of work excites you, and what impact do you want to make?
• How Blowtrumpet or this project fitsinto that picture — why us, why now, and what you hope to bring.

WORKING AT BLOWTRUMPET

We function like a startup — and we are proud of it. That means you will wear multiple hats, take ownership beyond your title, and grow faster than you would in a larger organisation. We are looking for people who thrive on that kind of pace.

A few things to know upfront:

• Multi-functional by design.Everyone here contributes across boundaries. If you see a gap, you fill it. If you can learn it, you own it.
• Excellence is non-negotiable.We have no room for mediocrity. We would rather ship fewer things brilliantly than many things passably.
• Growth-oriented.We invest in training, mentorship, and giving you real responsibility early. Your growth is the company's growth.
• Early starts, disciplined days.We are based in South Delhi and our working day begins at 8 AM. We believe discipline creates freedom — starting early lets us work with focus, finish with intention, and keep stress low.
• Low stress, high standards.We keep the environment calm and supportive. People here help each other, cover for each other, and win together. The pressure comes from the pursuit of great work, not from mismanagement.

ONE THING WE WILL NOT ASK YOU TO DO

Compromise the independence of this programme. State of Ads is funded by a company with a commercial position in the market it studies, and the only reason anyone should trust it is that the rules are real. You will never be asked to sell a speaking slot, to shape an agenda around a commercial priority, to pass attendee details to anybody, or to soften a session because a finding is inconvenient for Blowtrumpet.

If you are ever asked, the founder's address is on The Edit and that is a conversation we want to have.