Advertising and Communication

Edumilestones

Bengaluru

On-site

INR 450,000 - 550,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Growth opportunities

Creative work environment

Job summary

A leading advertising agency in India is looking for creative individuals to join their team. The role involves planning and executing advertising campaigns, managing budgets, and collaborating with various departments to promote products and services. Ideal candidates should possess strong communication skills, project management abilities, and a foundational education in advertising or marketing. This position offers competitive salaries with ample opportunities for growth in the dynamic advertising landscape.

Qualifications

Strong communication skills are essential for success in advertising.
Ability to manage multiple projects and campaigns effectively.
Experience with digital marketing strategies and tools is a plus.

Responsibilities

Initiate market research and analyze findings.
Plan and prepare advertising and promotional material.
Inspect advertising copy and other promotional material.
Coordinate with media to disseminate advertising.

Skills

Media Management

Project Management

Social Media Marketing

Strategic Management

Advertising space management

Digital marketing

Education

Graduation in any discipline

Post Graduate Diploma in Advertising and PR

Job description

Are you a creative person? Do you also like communicating with people? Do you love to promote a product or service using your creativity and communications? If yes, you should consider a career in advertising.

An advertisement is a marketing tool used by advertising professionals to convey a message to a large audience. Advertising professionals use this tool to grab the attention of the consumers towards the product, service or a social issue. It helps the company to establish brand identity, loyalty and credibility of their product or service.

Advertisement can be done through newspaper, magazines, radio, internet, posters, events, press, television and hoardings.

Example: Airtel 4G Ad with the Airtel girl, Amul advertise their icecream using their mascot- Amul girl

Responsibilities

Advertisers initiate market research, study and analyze their findings to understand customer and demographics.
They gather and organize information to plan advertising campaigns.
Plan and prepare advertising and promotional material to increase sales of products and services.
Work with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
Assist with annual budget development.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Coordinate with the media to disseminate advertising.
Advertisers coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Plan and execute advertising policies and strategies for organizations.
Direct, motivate and monitor the mobilization of a campaign team to advance campaign goals.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
They contact organizations to explain services and facilities offered.
Monitor and analyze sales promotion results to determine the cost-effectiveness of promotion campaigns.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Key skills

Media Management
Project Management
Social Media Marketing
Strategic Management
Advertising space management
Digital marketing

Career opportunities in Advertising

Classified Advertising Manager
Communications Director
Communications Manager
Creative Services Director
Marketing and Promotions Manager
Promotions Director
Promotions Manager
Brand Manager

Salary and demand for Advertising

Demand is High for Advertising.
Salary levels are High for Advertising. For fresher average salary is more than 5 Lacs.
Fees levels of the course is High. To pursue this course students need to spend more than 5 Lakhs.
Level of preparation for Advertising is High. Students spend more than 1 year to prepare for entrance test of Advertising.

Education considerations

12- Any stream. Then complete BA or BBA Advertising. Further you can proceed with MA or MBA in Marketing & Advertising.
12- Any stream. Then complete Graduation in any discipline. Further you can proceed with Post Graduate Diploma in Advertising and PR.
12- Any stream. Then complete BA in Mass-communication. Further you can proceed with Master of Mass Communication.
12- Any stream. Then complete Graduation in Mass-communication. Further you can proceed with Post graduate Diploma in Advertising and PR.

Colleges for Advertising in India

For Graduation