Ads Consultant - Operations Manager

Grassroots BPO; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Grassroots Solutions Services Pvt. Ltd. is seeking an experienced Ads Consultant - Operations Manager to oversee ads campaigns and client programs across Bangalore, Noida and Mysore. The role focuses on managing day-to-day operations, KPIs, and team performance within a fast-paced BPO/Digital Advertising environment.

You will lead campaigns, analyze performance metrics, and drive process improvements while ensuring adherence to client requirements and platform policies.

Qualifications

• Experience in Digital Advertising and performance marketing.
• Strong analytical and problem-solving skills.
• Excellent Excel/Google Sheets skills.
• Experience managing paid campaigns across Google, Microsoft, Meta and Amazon.

Responsibilities

• Oversee day-to-day operations of Ads Consulting process and KPIs.
• Lead creation, optimization and management of digital ad campaigns.
• Serve as primary operation point for clients and provide insights.
• Coach Ads Consultants and maintain high team performance.
• Monitor campaign metrics and prepare reports with actionable insights.
• Ensure campaigns comply with platform policies and client requirements.

Skills

Digital Advertising

Analytics

Excel/Sheets

Leadership

Client management

Campaign optimization

Communication

Education

Bachelor's degree (B.Com, BBA, BBM, MBA, Marketing)

MBA / PG in Marketing or Digital Marketing

Tools

Google Ads

Microsoft Ads

Meta Ads

Amazon Ads

Job description

Ads Consultant - Operations Manager. Company: Grassroots Solutions Services Pvt. Ltd. Department: Operations. Designation: Operations Manager - Ads Consultant. Location: Bangalore / Noida / Mysore. Employment Type: Full-Time. Experience: 5-8 Years. Industry: BPO / BPMS / Digital Advertising / E-commerce.

Key Responsibilities

• Operations Management Manage day-to-day operations of the Ads Consulting/Advertising process. Ensure smooth execution of campaigns and achievement of operational targets. Define and monitor team KPIs, SLAs, productivity and quality metrics. Prepare and review daily, weekly and monthly operational reports. Identify operational gaps and implement corrective and preventive actions. Ensure adherence to process guidelines, SOPs and client requirements.
• Ads Campaign Management Oversee creation, optimization and management of digital advertising campaigns. Monitor campaign performance, budgets, impressions, clicks, conversions and ROI/ROAS. Review campaign data and identify opportunities for optimization. Guide the team on keyword research, targeting, bidding, ad copy and campaign structure. Ensure effective utilization of advertising budgets. Analyze campaign trends and recommend appropriate actions to improve performance.
• Client Management Act as the primary operational point of contact for assigned clients. Conduct regular performance reviews with clients. Understand client business objectives and translate them into advertising strategies. Handle escalations and ensure timely resolution. Share campaign performance insights and recommendations with clients. Build strong and long-term client relationships.
• Team Leadership Lead, coach and mentor Ads Consultants and Operations Associates. Conduct regular performance reviews and provide constructive feedback. Identify training and development requirements. Manage attendance, productivity, shrinkage and workforce utilization. Support recruitment, onboarding and training of new team members. Create a high-performance and customer-focused team culture.
• Performance Analytics Monitor key advertising metrics such as: CTR - Click Through Rate CPC - Cost Per Click CPA - Cost Per Acquisition Conversion Rate ROAS - Return on Ad Spend ROI - Return on Investment Impression Share Quality Score Analyze campaign performance and prepare actionable insights. Use dashboards and reports to identify trends and performance gaps. Develop strategies to improve campaign efficiency and profitability.
• Quality Compliance Ensure campaigns comply with platform policies and client requirements. Conduct regular quality audits of campaign setup and optimization. Maintain process documentation and SOPs. Ensure zero/minimum critical errors in campaign management. Implement quality improvement initiatives based on audit findings.
• Process Improvement Automation Identify opportunities for process automation and productivity improvement. Work with internal technology/automation teams to implement AI, RPA and reporting solutions. Standardize repetitive processes and reduce manual intervention. Drive continuous improvement initiatives across the advertising process.

Requirements

• Strong knowledge of Digital Advertising / Performance Marketing.
• Experience with platforms such as: Google Ads Microsoft Ads Meta Ads Amazon Ads Other relevant advertising platforms.
• Strong analytical and problem-solving skills.
• Excellent Excel/Google Sheets skills.
• Knowledge of campaign reporting and data analysis.
• Strong people-management and leadership skills.
• Excellent verbal and written communication.
• Strong client-management and presentation skills.
• Ability to work with targets, SLAs and performance metrics.

Education & Qualifications

• Minimum: Bachelors degree in B.Com, BBA, BBM, MBA, Marketing, Business Administration, Digital Marketing or a related field.
• Preferred: MBA / PG qualification in Marketing, Digital Marketing or Business Management.

Experience

• 5-8 years of overall experience, preferably with 2-3 years in an Operations Manager / Team Manager / Campaign Manager role within Digital Advertising, Performance Marketing, E-commerce or BPO/BPMS operations.
• Experience managing Google Ads, Amazon Ads or other paid advertising campaigns will be strongly preferred.

Key Performance Indicators (KPIs)

• Campaign Performance: Achievement of client/business targets ROAS / ROI
• Continuous improvement: SLA Compliance 95% Quality 95%
• Team Productivity: Achievement of defined targets
• Client Satisfaction: 90%
• Escalation Management: Timely resolution
• Process Compliance: 100% adherence
• Attrition: Within agreed business targets
• Process Improvement: Continuous productivity improvement

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.