Adobe Analytics & Customer Journey Analytics

VML Enterprise Solutions; Dadri; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

VML Enterprise Solutions seeks a Senior Consultant (Adobe Analytics & Customer Journey Analytics) to design, build, and deliver analytics solutions across AA and CJA on Adobe Experience Platform. You will work closely with clients to understand objectives, gather requirements, and implement tailored measurement strategies.

You will lead migrations, build data pipelines, and create dashboards, while advising stakeholders and ensuring successful delivery across multiple engagements.

Qualifications

• 8+ years of overall experience in web/digital analytics or related field.
• Hands-on experience with Adobe Analytics and Customer Journey Analytics (CJA) in implementation.
• Experience with Adobe Experience Platform (AEP) — XDM schemas, datasets, and identities.
• Strong understanding of HTML, JSON, and web/data-layer protocols.

Responsibilities

• Design, build, and deliver tailored analytics solutions across AA and CJA.
• Plan and execute AA-to-CJA migrations, including data reconciliation and reporting parity validation.
• Develop dashboards and analyses in Analysis Workspace for clients.
• Guide clients and junior team members; ensure project success and timely delivery.

Skills

Adobe Analytics

Customer Journey Analytics

JavaScript

HTML

JSON

Data analysis

Communication

Project management

SQL

Education

Bachelor's degree in computer science or related field

Tools

Adobe Experience Platform (AEP)

Alloy Web SDK

Launch (Tags)

SQL

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.

Our experts work within a unified global operating unit across 40+ markets, delivering growth solutions tailored to the needs of our clients’ businesses.

The Senior Consultant (Adobe Analytics & Customer Journey Analytics) is a client-facing role that blends deep technical expertise with strong business and marketing acumen.

You will partner with clients to understand their unique business objectives and design, build, and deliver tailored analytics solutions across both Adobe Analytics and Customer Journey Analytics on Adobe Experience Platform.

Gain an in-depth understanding of each client's website/app architecture, business model, data landscape, and marketing strategy Gather, document, and help shape business requirements, KPIs, and functional and/or technical specifications Create clear project plans and roadmaps with well-defined outcomes Design customized measurement solutions and tag/implementation strategies for both Adobe Analytics and CJA Implement and configure data collection using Adobe Experience Platform Web SDK (Alloy) and Tags (formerly Launch) Define and build XDM schemas, datasets, and data ingestion pipelines in Adobe Experience Platform to power CJA Configure CJA connections, data views, derived fields, calculated metrics, and cross-channel data stitching / identity resolution Plan and execute Adobe Analytics-to-CJA migrations, including data reconciliation and reporting-parity validation Build and optimize Analysis Workspace projects, dashboards, and self-service reporting across AA and CJA Support client developers and third parties throughout the implementation process Validate, QA, and debug implementations, and follow through on issues until resolved Perform light JavaScript development to customize data collection and analytics solutions Advise key stakeholders and drive client success based on their most important business drivers Provide expert guidance on data sources, data connectors, APIs, Query Service outputs, and app/media/heartbeat tracking Support integrations across Adobe Experience Cloud and external systems Interact frequently with marketers, analysts, web developers, via phone, email, and/or in person Communicate confidently and proactively with customers throughout the project lifecycle Manage multiple client engagements simultaneously, keeping projects on schedule and within scope Manage customer expectations appropriately and safeguard delivery quality Become a recognized expert in Adobe products and the ways they optimize digital businesses Educate clients on best practice relevant to their specific industry andkey requirements Keep accurate daily records of client billable time Produce high-quality technical documentation and executive-ready presentations 8+ years of overall experience working in web/digital analytics or a related field Bachelor's/master’s degree in computer science, or equivalent practical experience Hands-on experience with Adobe Analytics AND Customer Journey Analytics (CJA) in implementation Working knowledge of Adobe Experience Platform (AEP) — XDM schemas, datasets, and identities Experience with Adobe Experience Platform Web SDK (Alloy) and Tags (Launch) Solid understanding of online marketing tools, technologies, and measurement strategy Strong understanding of HTML, JSON, and web/data-layer protocols Strong-to-advanced JavaScript skills Passion for the digital domain and using technology to solve business problems Solid understanding of general business models, concepts, and strategies Self-motivated, responsive, professional, and dedicated to customer success Innovative, problem-solving, and solutions-oriented mindset Exceptional organizational, presentation, and communication skills — both verbal and written Demonstrated ability to learn quickly, be a team player, and manage change effectively Proficiency with Microsoft Office and presentation tools Preferred: Adobe certifications in Adobe Analytics, Customer Journey Analytics, or Adobe Experience Platform Preferred: Prior Adobe Analytics-to-CJA migration experience Preferred: Advanced SQL, AEP Query Service, and data modeling/data warehousing skills Preferred: Web/app development experience (JavaScript, Node.js, or Python) Preferred: Mobile/media analytics implementation experience to the core code level Preferred: Hands-on experience with APIs and analytics automation Preferred: Deep vertical industry experience (e.g., retail, media, financial services, high tech)