Admissions Manager – Training, Quality & Enrollment
Location: Vijayawada, Andhra Pradesh, India
School: Bloomingdale International School
Industry: Education
Employment Type: Full-Time | On-Site
Experience: 8+ Years in Admissions
Department: Admissions / Enrollment
Key Responsibilities
Admissions & Enrollment Leadership
- Develop and implement admissions strategies to achieve annual enrollment and conversion targets.
- Oversee the end-to-end admissions process for prospective students and families.
- Monitor leads, inquiries, follow-ups, applications, assessments, and enrollments.
- Handle important or complex parent inquiries and support the admissions team in conversion.
- Conduct and oversee parent counseling through calls, walk-ins, virtual meetings, and school visits.
- Ensure timely and professional follow-up with prospective parents.
- Identify opportunities to improve the admissions funnel and reduce lead drop-offs.
Parent Counseling & Experience
- Ensure a high-quality and consistent experience for prospective parents throughout the admissions journey.
- Monitor parent interactions and provide guidance to counselors on effective communication and counseling techniques.
- Support counselors in understanding and communicating the school's curriculum, academic programs, facilities, student development initiatives, and value proposition.
- Handle escalated parent queries and concerns professionally.
- Develop strategies to improve parent engagement, satisfaction, and enrollment conversion.
Training & Quality Management
- Lead training and development programs for admissions counselors.
- Develop training modules covering parent counseling, communication, objection handling, follow-up, CRM usage, and admissions processes.
- Review live and recorded counselor interactions to assess communication quality and adherence to standards.
- Provide regular feedback, coaching, and performance improvement plans where required.
- Establish quality benchmarks and monitoring processes for the admissions team.
- Conduct regular performance reviews and identify individual and team development needs.
CRM, ERP & Data Management
- Ensure accurate and timely updating of admissions information in the school's CRM/ERP systems.
- Monitor lead stages, counselor activities, follow-ups, conversion rates, and enrollment pipelines.
- Use admissions data to identify trends, bottlenecks, and opportunities for process improvement.
- Maintain accurate admissions records and ensure proper documentation.
- Work with IT/ERP teams to improve admissions workflows, dashboards, and reporting wherever required.
Data Analysis & Reporting
- Prepare regular reports on:
- Admissions leads and inquiries
- Counseling activity
- School visits and walk-ins
- Applications and assessments
- Conversion and enrollment
- Counselor performance
- Follow-up effectiveness
- Training and quality metrics
- Analyze admissions performance and provide actionable insights to leadership.
- Present relevant admissions reports and recommendations to the Chairman, Principal, and Operations Manager.
- Track performance against targets and implement corrective actions when required.
Marketing & Events Collaboration
- Collaborate with the Marketing and Communications team on admissions campaigns.
- Support school tours, open houses, parent orientation programs, exhibitions, and promotional events.
- Provide admissions insights to help improve campaigns and lead quality.
- Coordinate with marketing teams to ensure effective lead handover and follow-up.
- Represent the school professionally during admissions events and parent interactions.
Stakeholder Collaboration
- Work closely with the Principal, Academic Leadership, Operations, Marketing, Finance, and other departments to ensure a smooth admissions process.
- Coordinate with relevant teams regarding assessments, student interactions, documentation, fee processes, and onboarding.
- Build positive relationships with prospective and existing parents.
- Maintain professional relationships with external partners and other relevant stakeholders.
Qualifications & Experience
- Bachelor's degree or Master's degree in any relevant discipline.
- Minimum 8 years of experience in admissions, preferably within the school or education sector.
- Proven experience managing admissions teams, parent counselors, or enrollment functions.
- Experience in a K–12 school environment is highly preferred.
- Strong understanding of the admissions and enrollment lifecycle.
- Demonstrated experience with CRM/ERP-based admissions management.
- Experience in team training, quality monitoring, and performance management is highly desirable.
What We're Looking For
- Strong leadership and team-management abilities.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Strong parent counseling and relationship-management skills.
- Data-driven approach to admissions and enrollment management.
- Strong analytical and problem-solving abilities.
- Ability to coach and motivate admissions counselors.
- Strong organizational skills with the ability to manage multiple priorities.
- Professional, confident, and customer-focused approach.
- Ability to work effectively under pressure and meet enrollment deadlines and targets.
Technical Skills
- CRM & ERP systems
- Admissions Management Systems
- Microsoft Office 365
- MS Word and Excel
- Outlook
- Google Workspace / Google Docs
- Admissions dashboards and reporting tools
- Digital communication and virtual meeting platforms
Why Join Bloomingdale International School?
- Lead the admissions function of a progressive K–12 educational institution.
- Opportunity to shape admissions strategy, parent experience, and enrollment growth.
- Work closely with senior leadership and cross-functional teams.
- Lead and develop a professional admissions counseling team.
- Opportunity to introduce data-driven and technology-enabled admissions practices.
- Be part of a collaborative environment focused on student success and parent satisfaction.
Open to Relocation
Experienced candidates from across India who are willing to relocate to Vijayawada are encouraged to apply.