Admissions Counselor

Dalhousie Public School; Chandigarh; On-site; INR 450,000 - 750,000; Full time

Job summary

Dalhousie Public School in India seeks an Admissions Counsellor to convert qualified enquiries into admissions. You will guide families from first contact through campus visits, assessments, and fee completion, maintaining CRM records and coordinating with academic, transport, and administration teams.

The role emphasizes ethical counselling, clear communication in English and Hindi, timely follow-ups, and a service‑oriented approach during peak admission periods.

Qualifications

• 2-4 years of experience in school admissions or education counselling.
• Strong verbal and written English and Hindi communication.
• Ability to manage follow-ups, objections and targets with transparency.
• Proficient in CRM/ERP, spreadsheets, email, and WhatsApp-based communication.
• Attention to detail in documentation and fee communication.
• Willing to work weekends and extended hours during peak periods.

Responsibilities

• Counsel families from enquiry to enrolment, guiding them through the decision journey and campus visits.
• Own the lead pipeline from enquiry to fee-paid admission with clear next actions.
• Record accurate CRM data: calls, source, stage, objections, next steps and closure reasons.
• Coordinate campus visits, open houses, webinars, and information sessions with academic and admin teams.
• Guide applicants through application forms, documents, assessments, offers, and onboarding milestones.
• Share daily pipeline updates and participate in weekly conversion reviews.

Skills

English communication

Hindi communication

CRM/ERP

Attention to detail

Follow-ups

Education

Bachelor's degree

Postgraduate in Communication / Psychology / Business / Marketing / Education

Tools

CRM/ERP systems

Spreadsheets

Email / WhatsApp

Job description

About Dalhousie Public School

Dalhousie Public School is a premium K-12 institution with two campuses: the original Dalhousie Campus in the Himalayas, Chamba District, Himachal Pradesh, and the New Chandigarh Campus near Siswan Forest, Punjab. The New Chandigarh Campus offers day school, day boarding, weekday boarding, and full boarding pathways within a safe, nature-rich and future-focused learning environment.
The school is committed to nurturing informed global citizens, independent thinkers, curious inquirers, and compassionate individuals with strong ethical values. We place equal emphasis on academic growth, character, wellbeing, student agency, and the life skills required to succeed in an interconnected and complex world.

Role Purpose

Convert qualified enquiries into well-informed admissions by guiding parents and students through every stage of the decision journey - from first contact and campus visit to application, assessment, enrolment, and fee completion. The role combines empathetic counselling, disciplined follow-up, accurate CRM management, and ethical representation of the school.

KEY RESPONSIBILITIES

Parent & Student Counselling

• Respond to assigned enquiries from calls, website forms, campaigns, walk-ins, referrals, school fairs, and other approved sources within the defined response-time standard.
• Conduct structured discovery conversations to understand the child's grade, current school, learning needs, location, curriculum interest, boarding preference, decision timeline, and the family's key concerns.
• Explain the Dalhousie Public School’s campus proposition, curriculum pathways, day and boarding options, campus life, student wellbeing systems, fee structure, and admission process accurately and confidently.
• Counsel families on institutional fit rather than using transactional selling; build trust through clarity, responsiveness, and honest expectation-setting.
• Address common parent concerns around boarding, safety, distance, transition, curriculum, fees, academic support, activities, and student development without making unapproved commitments.

Lead Management & Conversion

• Own the assigned lead pipeline from enquiry to fee-paid admission, with clear next actions and follow-up dates at every stage.
• Maintain complete and current CRM/ERP records, including call notes, lead source, stage, parent requirements, objections, probability, next action, and closure reason.
• Follow the approved multi-touch counselling and nurture cadence across calls, WhatsApp, email, webinars, and campus invitations.
• Convert enquiries into campus visits, applications, assessments, offers, and confirmed admissions.
• Re-engage dormant and ageing leads systematically and close non-viable leads with accurate reasons rather than leaving them inactive.

Campus Visits & Admission Events

• Schedule and host personalised campus visits that reflect the family's priorities and the child's age and admission pathway.
• Coordinate with academic leaders, house parents, boarding, transport, sports, and administration teams so each visit is organised and relevant.
• Support open houses, webinars, school fairs, outreach events, and parent information sessions, including post-event follow-up.
• Record visit outcomes, parent feedback, objections, and agreed next steps in the CRM on the same day.

Application & Admission Process Coordination

• Guide parents through application forms, document requirements, assessment scheduling, interviews, offers, fee payment, and onboarding milestones.
• Coordinate with academic, finance, transport, boarding, administration, and IT/ERP teams to remove process delays and provide accurate updates to families.
• Verify that applications and supporting documents are complete before moving a case to the next stage.
• Maintain confidentiality of student and family information and follow the school's admission policies, fee rules, and approval protocols.

Reporting & Market Feedback

• Share daily pipeline updates and participate in weekly conversion reviews with clear status, risks, and next actions.
• Track recurring parent questions, objections, competitor references, and lead-quality issues and share them with the admissions and brand teams.
• Use approved scripts, FAQs, fee sheets, programme descriptions, and brand vocabulary consistently across all parent communication.
• Meet assigned conversion, productivity, data-quality, and parent-experience standards.

KEY PERFORMANCE INDICATORS

• Lead response time and successful contact rate.
• Enquiry-to-visit conversion and campus-visit attendance rate.
• Visit-to-application, application-to-offer, and offer-to-fee-paid conversion.
• Half year and annual admission target achievement.
• Follow-up compliance, lead ageing, CRM completeness, and closure-reason accuracy.
• Quality of parent engagement, communication turnaround time, and escalation management.

REQUIRED SKILLS & EXPERIENCE

Must-Have

• 2-4 years of experience in school admissions, education counselling, hospitality sales, customer acquisition, or another high-consideration parent/customer-facing role.
• Strong verbal and written communication in English and Hindi, with the ability to explain complex information simply and persuasively.
• Demonstrated ability to manage follow-ups, objections, and targets without compromising transparency or parent trust.
• Working knowledge of CRM/ERP systems, spreadsheets, email, WhatsApp-based communication, and structured pipeline management.
• High attention to detail in documentation, data entry, fee communication, and process coordination.
• Professional presence, emotional maturity, listening ability, and sensitivity while engaging parents and children.
• Ability to work on selected weekends, school events, and extended hours during peak admission periods.

Good-to-Have

• Prior experience in a premium K-12, boarding, international, or multi-curriculum school.
• Experience counselling families for boarding, relocation, or high-value educational decisions.
• Working proficiency in Punjabi.
• Exposure to admissions events, webinars, school fairs, or campus-tour management.

Qualifications

• Bachelor's degree in any discipline; a postgraduate qualification in Communication, Psychology, Business, Marketing, or Education is preferred.