Admission Counselor

Vidyashilp School Bagalur; Bengaluru; On-site; INR 446,000 - 725,000; Full time

Job summary

Vidyashilp School Bagalur in Bengaluru invites applications for an Admissions Counselor responsible for end-to-end enrolment outcomes across preschool and school segments. You will lead a team of counselors, optimize the admissions pipeline, and ensure a seamless, data-driven experience for prospective families with accountability for performance metrics.

You will oversee inquiry handling, campus visits, application management, assessments, offers, and fee finalization, while coordinating with

Responsibilities

• Stage-wise Lead Conversion Oversight: oversee inquiry-to-visit conversion targets (>60%), ensure timely responses within 24 hours, maintain CRM hygiene.
• Walk-ins & Campus Visits: ensure consistent campus visit experiences, train counselors to communicate preschool USPs, maintain high satisfaction.
• Application Management: drive >90% application completion with structured follow-ups and standardized tracking.
• Assessment & Interaction Coordination: schedule informal assessments with preschool faculty, respond within 5 working days.
• Offer Management & Follow-Up: supervise timely offers and follow-ups, target >85% offer-to-acceptance.
• Fee Payment & Enrolment Finalization: assist families with fee/payment processes and coordinate with finance for timely collections.
• Preschool Activation & Outreach: run targeted digital campaigns, partner with daycare centers, host workshops, log leads in CRM within 48 hours.
• Admissions SPOC for marketing events: coordinate with marketing for events and lead capture.
• Team Leadership & Enablement: lead 35 counsellors, set KPIs, conduct weekly reviews, coach on lead management.
• Deliver periodic training on CRM usage, campus tour delivery, and effective parent communication.
• Performance Tracking & Optimization: manage admissions dashboard, provide weekly leadership reports with stage metrics and ROI.

Job description

Job Title: Admissions Counselor

Location: VSEG School Campuses- Vidyashilp School Bagalur

Reports to: Head of Admissions

Function: Preschool & School Admissions Management

Job Summary

The Admissions Counselor plays a pivotal role in driving end-to-end enrolment outcomes across school segments. This role combines strategic oversight with hands‑on execution managing a team of counselors, optimizing the admissions pipeline, and ensuring a seamless, data‑driven experience for prospective families. The position holds full accountability for performance metrics, preschool‑specific outreach initiatives, and cross‑functional collaboration to meet defined enrolment goals.

Key Responsibilities Stage-wise Lead Conversion Oversight

1. Inquiry & Initial Contact

• Ensure 100% of inquiries are responded to within 24 hours across all channels.


• Guide the team in effective lead qualification and CRM hygiene practices.


• Monitor and optimize inquiry-to-visit conversion rates, aiming for >60%.

2. Walk‑ins & Campus Visits

• Oversee campus visit experiences for consistency and brand alignment.


• Train team members to effectively communicate preschool USPs.


• Maintain >95% satisfaction ratings from campus tour attendees.

3. Application Management

• Achieve and sustain >90% application completion through structured follow‑ups.


• Standardize application tracking and communication protocols across the team.

4. Assessment & Interaction Coordination

• Ensure timely scheduling of informal assessments or observation sessions with preschool faculty.


• Maintain application-to‑interaction turnaround within 5 working days.

5. Offer Management & Follow‑Up

• Supervise timely release of admission offers and structured follow‑ups.


• Target >85% conversion from offer to acceptance.

6. Fee Payment & Enrolment Finalization

• Provide support to families through fee payment and documentation processes.


• Collaborate with finance to ensure timely collections and tracking.


• Sustain >90% conversion from offer to payment.

Preschool Activation & Outreach

• Targeted digital campaigns (social media, parenting forums)


• Partnerships with daycare and early learning centers


• Hosting community‑facing parenting workshops or info sessions


• Represent the school at specific expos and parenting events; ensure all leads are entered into the CRM within 48 hours.


• Continuously refine outreach messaging based on real‑time parent feedback and enrolment trends.

Admissions SPOC for marketing events

Team Leadership & Enablement

• Lead and manage a team of 35 admissions counsellors, setting clear KPIs at each conversion stage.


• Conduct weekly performance reviews and provide coaching on lead management, follow‑up protocols, and conversion strategies.

Deliver periodic training on:

• CRM usage and data hygiene


• Campus tour delivery and storytelling


• Objection handling and personalised parent communication

Performance Tracking & Optimization

• Own and manage the preschool admissions performance dashboard.


• Provide weekly reports to leadership, including:
  
  
  
  • Stage-wise conversion metrics
  
  
  • Event ROI and parent feedback
  
  
  • Drop‑off points and proposed corrective actions
  
  
  
  

Metrics to track:

• Inquiry-to-Application


• Application-to-Offer


• Offer-to-Payment


• Campus Tour satisfaction and conversion

Collaborate with marketing to align messaging, evaluate campaign effectiveness, and refine targeting strategies.

Cross-functional Collaboration

• School faculty for assessments and parent interactions


• Finance team for fee‑related operations and support


• Marketing team for outreach planning, campaign execution, and lead source analysis


• Continuously capture and share parent insights to enhance school positioning and admissions narratives.