Activation Marketing - Orthodontics

3m; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

3M Oral Care India, based in Bengaluru, seeks a hands-on Activation Marketing professional for Orthodontics to drive demand through multi-channel campaigns and end-user communications.

You will define local social media and media plans, partner with sales to deliver programs, ensure compliance across digital and offline activities, and provide materials for field teams. Experience in consumer marketing and market dynamics is essential.

Qualifications

• Minimum 3 years of experience in a Marketing role.
• Excellence in marketing disciplines (price, portfolio, end-user, channel, communication).
• Knows customers and market dynamics, key market trends.
• Know Digital Marketing with emphasis on consumer/end customer marketing.
• Has the personality to engage and influence sales teams.

Responsibilities

• Demand generation and campaign planning/execution for Orthodontics portfolio.
• Define local social media/media/key platforms for communications.
• Execute end-user communications through multi-channel approach to drive demand.
• Recommend media buys and engagement strategies.
• Deliver programs/promotions/new product materials to field sales and Sales teams.
• Ensure Salesforce/compliance for campaign execution across digital and offline activities.
• Regulatory and legal alignment for interfacing with Clinical specialists & SA&E team and customer testimonials.
• Leverage Customer Ops to deploy programs and provide market insights and feedback.
• Provide local market insights, product performance and customer demand to Asia team.
• Build ecommerce capabilities of channel partners and drive local market growth.
• Support trade shows and customer events.

Skills

Marketing strategy

Digital marketing

Channel marketing

Sales collaboration

Market research

Education

Business/Marketing education

Job description

Activation Marketing - Orthodontics - 3M Oral Care India (Based at Bangalore)

Demand Generation Marketing campaign Planning and execution for Orthodontic portfolio Define local social media/media/key platforms for communications Execute on End-user communications through multi channel approach to drive demand for OCSD products Recommendation on media buys Sales Partnership And Engagement Delivering programs/promotions/new product materials to field sales Close alignment/partnership with sales teams to deliver programs Ensure salesforce compliance campaign execution for digital, offline and educational activities Scientific Marketing Support Regulatory and legal alignment for Interfacing with Clinical specialists & SA&E team - technical/ whitepapers/customer testimonials - ensuring meets customer requirements/local regulations Marketing Requirements Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS) Provides insights of local market, product performance, customer demand and feedback Competitive intelligence Ensure local regulatory and packaging compliance for portfolios/programs Align to Campaign outcomes/input/results Capture and communicate the NPI voice of market, ideas, local needs Manage local calendar of execution

Marketing Updates Owner of the audience evolution - aggregate view of the local audience and articulating that to the management and Asia team. Ensure monthly reports and dashboards are shared with Asia team. Channel Help build eCommerce capabilities of channel partners General and specific channel partner engagement/ execution of through channel marketing plans - via MDF and CIP programs. Syndication to the channel partner to drive local market growth Support Trade shows, Customer events

Primary Metrics Portfolio Performance % Growth / COGS of Orthodontic Portfolio Demand Generation activity performance Marketing Program execution and Impact (MROI%) Organic Local Currency growth % End user demand generation Secondary Metrics Priority project completion Progress on local needs

Your Skills And Expertise To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications: Business and Marketing education and experience Minimum 3 years of experience in a Marketing role - preferably consumer facing roles Excellence in marketing disciplines (price, portfolio, end-user, channel, communication) Knows customers and market dynamics, key market trends Knows Digital Marketing with an emphasis on consumer/ end customer marketing Has the personality to convince and engage sales teams Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

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