ACRM Micro Banking Specialist

Ujjivan Small Finance Bank Ltd.; Sri Muktsar Sahib, Malout, Basti; On-site; INR 400,000 - 600,000; Full time

Job summary

Ujjivan Small Finance Bank Ltd. at a Rural Banking branch invites applications for the role of Assistant Customer Relationship Manager.

The incumbent will support acquisition of customers for group loans, help convert borrowers for liabilities, and deepen relationships with existing customers to grow unsecured loans and liabilities. The role requires coordinating with the Branch Manager, maintaining branch documents, ensuring process quality and compliance, and driving cross-selling and targets

Responsibilities

• Support the sales plans for the branch for MB unsecured and secured loans
• Assist in setting weekly/monthly targets for the team and review them regularly
• Support acquisition of new GL customers and conversion of unsecured to secured loans
• Guide CROs to enable conversion of existing borrowing customers for liabilities
• Support marketing initiatives designed by products marketing department
• Assess market potential and give feedback on product modification and new product development
• Share insights on competitor products to regional product/marketing teams
• Responsible for overall Branch Liabilities Target and cross selling targets

Job description

Job Summary

Job Title: Assistant Customer Relationship Manager

Grade: DM-II

Department: Rural Banking

Location: BranchName

Type of Position: Full-time

Reports To: Branch Manager

Reporting Into: NA

Role Purpose / Objective

• Actively support acquisition of customers for Group Loans
• Support conversion of existing borrowing customers for liabilities
• To facilitate undertaking of initiatives to retain and deepen relationship with existing customer for unsecured loans and for liabilities
• Responsible to maintain process quality ensures adherence to audit and compliance standards
• Responsible to maintain Branch Documents
• Responsible for Cross Selling
• Responsible for overall business in absence of BM/CRM
• To handle Cashier and BOOs responsibility in their absence
• Adherence to defined set of processes and circulars
• Timely disbursement of sanctioned loans

Size of the Role

• Portfolio Managed - approx. 10 Cr
• Non-financial size: Volume of recruitment - 5-15 Staff - changes as per branch CRO budget
• No. of products served - Group Loan, Individual Loan, CASA, TD and TPP products
• Credit files for query resolution - approx. [omitted]

Key Duties / Responsibilities of the Role Business / Financials

• Responsible to support the sales plans for the branch for MB unsecured and secured loans
• To assist setting weekly/monthly targets for the team, reviews these targets on a regular basis
• Responsible to support acquisition of new GL customers; conversion of customers from unsecured to secured loans (Where Applicable)
• Guide the CROs to enable conversion of existing borrowing customers for liabilities
• Support the marketing initiatives designed by products marketing department
• Assess the market potential and give feedback on product modification and new product development to the regional product teams
• Share insights on competitor products to the regional product/marketing teams
• Responsible for the overall Branch Liabilities Target and cross selling targets

Customer

• Ensure customers and CROs are educated about the unsecured loans and liabilities products offered by Ujjivan
• Resolve customer queries / grievances (pertaining to GL, unsecured IL, liabilities) escalated from the CROs within specified time frame