#ACN GN - SONG - MT - Salesforce Marketing Cloud - Manager

Accenture PLC; Bengaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Accenture is a leading global professional services company, delivering strategy, consulting, digital, technology and operations. With 624,000 people in over 120 countries, Accenture drives innovation to improve performance and value for its stakeholders.

Accenture Strategy & Consulting in Bangalore seeks a Manager to lead Salesforce Marketing Cloud initiatives, design campaigns, and guide multi-channel marketing programs.

Qualifications

• MBA/PGDM from a tier 1 or 2 college is required.
• Minimum 9+ years of experience in marketing strategy/consulting.
• Strong Salesforce Marketing Cloud experience and multi-channel campaigns.
• Excellent communication and stakeholder management skills.

Responsibilities

• Design new campaign strategies and marketing plans across channels.
• Assess Campaign/Marketing capability and optimize the stack; develop use cases.
• Lead next best action strategies and business case development.
• Define KPIs and monitor performance across campaign lifecycles.
• Drive client engagements and coordinate multi-dimensional teams.

Skills

SFMC

Data Cloud

Personalization

Pardot

Salesforce Loyalty

Next Best Action

Education

MBA/PGDM from tier 1 or 2

Job description

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Manager Management Level: 07/ Manager Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Experience: Minimum 9+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

Job Summary

Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities

• Design new campaign strategies and marketing plans across all channels.
• Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Experience developing next best action strategies
• Developing business case for campaign strategies, technology solutions.
• Experience with value architecting.
• Derive insights for campaign, work on Campaign attribution and optimization strategy
• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.

Professional & Technical Skills

• Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Good consulting and techno-functional experience is preferred.
• Excellent oral and written communication skills
• Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations.
• Strong analytical skills and the ability to drive results-oriented decisions.
• Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and /or experience in client facing roles.
• Ability to lead and manage small/ mid-sized teams.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.
• Exposure to the process of developing capability.

Additional Information

Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore. Ability to establish and build on working relationships effectively. Experience in managing small/ mid-sized teams. Experience in working with middle to senior management levels within existing organization /client organizations. Strong experience in shaping and driving engagements and ability to lead project teams.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Our Company | Accenture About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Global Network | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team. Experience: Minimum 9+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2 About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions, and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.

Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Bring your incredible skills and join our global team of innovators.

We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients.

With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive.

Explore your next step at Accenture Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture