Account Manager - Digital and Creative

Adfactors PR Pvt. Ltd.; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Adfactors PR Pvt. Ltd. in Mumbai is seeking an Account Manager – Digital & Integrated Communications with strong ATL experience. You will lead digital strategy, social media management, and integrated campaigns to deliver high-impact results for diverse brands.

The role requires 6–8 years in reputed agencies, hands-on ATL planning across traditional media, and proven client servicing across multiple accounts. Join a team that values strategic storytelling and data-driven optimization.

Qualifications

• Bachelor’s degree in Communications, Marketing, Digital Media, Public Relations or related field.
• 6–8 years of relevant experience in reputed advertising, digital marketing, or integrated communications agencies.
• Mandatory: Hands-on ATL campaign planning and execution, with exposure to one or more channels (print, TV, radio, OOH).
• Experience managing digital and social media campaigns across multiple client accounts.
• Strong client servicing and account management experience, including coordination with creative teams, media partners and vendors.

Responsibilities

• Develop and execute digital marketing and communication strategies aligned with client objectives, brand positioning, and campaign goals.
• Plan and manage integrated 360-degree campaigns across digital, social media, and ATL channels.
• Contribute to planning and execution of ATL initiatives across print, TV, radio, and outdoor advertising.
• Oversee social media strategy, content calendars, community engagement, and platform-specific execution.
• Develop and oversee engaging digital content across websites, blogs, and emails.
• Manage day-to-day client relationships, present strategic recommendations, and ensure timely delivery of deliverables.
• Coordinate with creative teams, media planning/buying, production, and external vendors.
• Monitor campaign performance metrics and translate insights into actionable recommendations.
• Manage multiple accounts, timelines, budgets, approvals, and stakeholder expectations.

Skills

ATL Campaign Experience

Digital Strategy

Social Media Management

Client Servicing

Campaign Analytics

Education

Bachelor's degree in Communications/Marketing

Tools

SEO tools

Analytics tools

Job description

Account Manager – Digital & Integrated Communications

Important Criteria: Candidates must have prior experience working with well reputed advertising, digital, or integrated communications agencies. ATL campaign experience is mandatory, alongside strong digital and client servicing capabilities.

Candidates with experience limited to social media execution or performance marketing, without ATL campaign exposure, will not be a suitable fit for this position.

About the Role

An experienced digital and social media professional with a sharp understanding of news cycles,

emerging trends, and audience behavior.

Combines strong storytelling instincts with analytical

depth and disciplined project management to deliver high-impact digital communication

aligned with diverse client priorities across multiple brands

The ideal candidate will bring strong expertise in digital strategy, social media management, integrated campaign execution, and client servicing, along with mandatory hands‑on experience in ATL campaigns across traditional media channels such as print, television, radio, and outdoor advertising.

Key Responsibilities

• Digital Strategy & Campaign Management: Develop and execute digital marketing and communication strategies aligned with client objectives, brand positioning, and campaign goals.
• Integrated Campaign Execution: Plan and manage integrated 360‑degree campaigns across digital, social media, and ATL channels, ensuring consistency in messaging and creative execution.
• ATL Campaign Management: Contribute to the planning and execution of ATL initiatives across print, television, radio, outdoor advertising (OOH), and other traditional media platforms.
• Social Media Management: Oversee social media strategy, content calendars, community engagement, online reputation management, and platform‑specific content execution.
• Content Strategy & Storytelling: Develop and oversee engaging digital content across social media, websites, blogs, and emailers, ensuring strong storytelling and editorial quality.
• Client Servicing & Account Management: Manage day‑to‑day client relationships, understand business objectives, present strategic recommendations, and ensure timely delivery of account deliverables.
• Creative & Media Coordination: Work closely with creative, digital, media planning and buying, production, and external vendor teams to execute campaigns effectively.
• Campaign Analytics & Reporting: Monitor digital performance metrics, campaign reach, engagement, traffic, and conversions, and translate insights into actionable recommendations.
• Project & Stakeholder Management: Manage multiple accounts, campaign timelines, budgets, approvals, and stakeholder expectations while ensuring quality and timely execution.
• Market & Trend Intelligence: Track emerging digital trends, news cycles, audience behaviour, competitor activity, and cultural developments to identify relevant communication opportunities.
• Digital Marketing Strategy and Digital Communications
• Social Media Strategy and Management
• ATL Marketing and Traditional Media Campaigns
• Integrated Marketing Communications and 360‑Degree Campaigns
• Campaign Planning and Execution
• Content Strategy, Copywriting, and Digital Storytelling
• Media Planning and Coordination
• Campaign Analytics, Performance Reporting, and Optimisation
• Project Management and Stakeholder Coordination
• Creative Briefing and Cross‑Functional Collaboration

Qualifications & Experience

• Bachelor's degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or a related discipline.
• 6–8 years of relevant experience in reputed advertising, digital marketing, or integrated communications agencies.
• Mandatory: Hands‑on experience in ATL campaign planning and execution, with exposure to one or more channels such as print, television, radio, or outdoor advertising.
• Demonstrated experience managing digital and social media campaigns across multiple client accounts.
• Strong client servicing and account management experience, including coordination with creative teams, media partners, and external vendors.
• Ability to manage integrated campaigns spanning digital and traditional media.
• Working knowledge of SEO, social media management platforms, digital analytics tools, and project management tools is preferred.