Account Executive - Public Relations (Brands)

Wpp Group; Gurugram District; Hybrid; INR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Burson India is seeking a driven Account Executive to support the planning and execution of PR campaigns, manage media outreach, develop engaging content, and assist with day-to-day account management activities. The ideal candidate has 1+ year in public relations or communications, a Bachelor’s degree in PR/Communications, and familiarity with Generative AI tools to enhance planning and content creation.

We operate with a hybrid approach, with teams in the office around four days a week in

Qualifications

• 1+ years of experience in public relations or communications.
• Bachelor's degree in Public Relations, Communications, or a related field.
• Familiarity with Generative AI tools across communications programmes.

Responsibilities

• Assist in drafting press releases, media pitches, and other PR content.
• Research media contacts and maintain media databases.
• Monitor media coverage and create media reports.
• Support in planning and executing PR events or campaigns.
• Track industry trends and relevant news.
• Assist with daily administrative tasks and team coordination.
• Coordinate with internal teams to gather content or information.
• Participate in brainstorming sessions and contribute creative ideas.
• Embed Burson proprietary AI tools as part of the marketing workflow to inform decisions.
• Stay updated on social media trends and build relationships with influencers.

Skills

Public relations

Media relations

Generative AI tools

Education

Bachelor's in PR/Communications

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Burson India is seeking a driven and enthusiastic Account Executive to join our team. This role offers an excellent opportunity for someone passionate about media relations, communications, and brand storytelling. As an Account Executive, you will support the planning and execution of PR campaigns, manage media outreach, develop engaging content, and assist with day-to-day account management activities. The ideal candidate is proactive, detail-oriented, and eager to build a career in public relations and strategic communications.

What you'll do:

• Assist in drafting press releases, media pitches, and other PR content.
• Research media contacts and maintain media databases.
• Monitor media coverage and create media reports.
• Support in planning and executing PR events or campaigns.
• Track industry trends and relevant news.
• Assist with daily administrative tasks and team coordination.
• Coordinate with internal teams to gather content or information.
• Participate in brainstorming sessions and contribute creative ideas.
• Embeds Burson proprietary AI tools as a core part of the marketing workflow - applying them to competitor research, content development, campaign performance analysis, and audience strategy to make marketing decisions faster and more informed.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Experience that contributes to success:

• 1+ years of experience in public relations or communications, preferably with clients in the lifestyle, brands & consumer sectors.
• Bachelor's degree in Public Relations, Communications, or a related field.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency

You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.