Senior PR Executive- Enterprise Technology

Burson; Gurugram District; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Burson India is seeking a Senior Public Relations Executive to join our Gurugram team. You will support day-to-day client activities, manage relationships, and contribute to integrated communication programs under guidance from senior team members.

You will help craft press materials, develop media relations, and contribute to client reporting and campaign summaries while aligning with corporate strategy and profitability goals.

Qualifications

• 3+ years of Public Relations experience, specializing in Enterprise Technology/BtoB clients.
• Bachelor degree in Communications or related discipline.
• Strong familiarity with how Generative AI tools are used across communications programmes.

Responsibilities

• Stay updated on clients, industries, and competitors through articles and strategy documents.
• Organize and participate in client brainstorm meetings and calls; provide informed recommendations.
• Develop press materials and support press events; create client-facing communications and status reports.

Skills

Public Relations

Enterprise Technology/BtoB

Generative AI in PR

Education

Bachelor degree in Communications or related discipline

Job description

Job Description:

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company–powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Burson India is looking for a Senior Public Relations Executive to join our Gurugram team and work with leading Enterprise Technology and BtoB clients. As a Senior Public Relations Executive, you are expected to actively be involved in the day-to-day execution of client activities under the supervision and guidance of senior team members. You will contribute to Burson – India’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying, and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

Burson is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Client Service

What You Will Do

• Stay updated on all your clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
• Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
• Have strong verbal and written communication skills to support the senior team to develop quality materials such as press releases, messages etc.
• Maintain relationships with prominent media members inside and outside your clients’ industries and stay current on any news that can be used for the benefit of clients
• Be responsible to create professional, actionable client-facing communications, status reports, campaign summary reports and general account activity reports.
• Assist in press materials development and support the preparation of press events.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Experience That Contributes To Success

• 3+ years of Public Relations experience, specializing in Enterprise Technology/BtoB clients.
• Bachelor degree in Communications or related discipline
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Requirements: