Senior Account Executive- Digital Communication

Burson Cohn & Wolfe; Gurugram District; Hybrid; INR 900,000 - 1,200,000; Full time

Job summary

Burson is seeking a Senior Account Executive - Digital Communications to support client relationships and integrated campaigns while ensuring seamless execution of digital and communications initiatives. The role requires a strong understanding of digital communications, media relations, content strategy, social media trends, stakeholder management, and client servicing.

You will work closely with senior team members to deliver impactful campaigns and contribute to business development and

Qualifications

• 2-3 years experience in digital communications, PR, integrated communications or client servicing.
• Strong understanding of social media platforms and online reputation management.
• Excellent written and verbal communication skills for client-ready content and reports.
• Experience managing multiple projects and stakeholders in a fast-paced agency environment.
• Familiarity with Generative AI tools and their application in communications.
• Ability to collaborate across cross-functional teams and maintain high service standards.
• Proactive mindset with passion for digital trends and delivering results.

Responsibilities

• Support planning and execution of integrated communications and digital campaigns for client accounts.
• Act as a day-to-day contact for clients, ensuring timely delivery and high-quality service.
• Develop and manage client-facing materials, including reports, presentations, and campaign summaries.
• Stay updated on industry trends and emerging digital platforms to identify opportunities.
• Build and maintain relationships with media, influencers, and stakeholders to drive visibility.
• Utilize Generative AI tools for research, ideation, planning, and communications support.
• Assist in new business development through research, competitive analysis, and pitches.
• Mentor junior team members and foster a collaborative working environment.

Skills

Digital communications

Public relations

Client servicing

Media relations

Social media

Generative AI

Tools

Generative AI

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .

More about the role:

Burson is looking for a Senior Account Executive - Digital Communication to support client relationships and integrated communications programs while ensuring seamless execution of digital and communications initiatives. The role requires a strong understanding of digital communications, content strategy, media relations, social media trends, stakeholder management, and client servicing. The candidate will work closely with senior team members to deliver impactful campaigns, support business development efforts, and contribute to team growth and client success.

What youll do:

• Support the planning and execution of integrated communications and digital campaigns for client accounts.
• Act as a key day-to-day contact for clients, ensuring timely delivery of projects and high-quality service.
• Develop and manage client-facing materials, including reports, presentations, campaign summaries, and communication documents.
• Stay updated on industry trends, social media developments, and emerging digital platforms to identify opportunities for clients.
• Build and maintain relationships with media, influencers, and relevant stakeholders to drive visibility and engagement.
• Utilize Generative AI tools for research, content ideation, planning, and communications support.
• Assist in new business development through research, competitive analysis, and brainstorming for pitches.
• Support team development by mentoring junior team members and fostering a collaborative working environment.

Experience that contributes to success:

• 2-3 years of experience in digital communications, public relations, integrated communications, or client servicing roles.
• Strong understanding of social media platforms, digital content, influencer engagement, and online reputation management.
• Excellent written and verbal communication skills with the ability to create client-ready content and reports.
• Experience managing multiple projects and client stakeholders in a fast-paced agency environment.
• Strong research, analytical, and problem-solving skills with attention to detail.
• Familiarity with Generative AI tools and their application across communications and content development.
• Ability to collaborate effectively with cross-functional teams while maintaining high service standards.
• Proactive mindset with a passion for communications, digital trends, and delivering impactful results.

You belong at Burson:

Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That s why it s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it s how we deliver exceptional results for our clients, together.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.