Account Based Marketing and GTM Engineer

Fluid AI; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

Fluid AI in Mumbai, India, seeks a self-directed outbound growth professional to build the target account universe, map buying committees, and design ABM plays across banks, insurers, and large enterprises. You will own the outbound stack end-to-end—from Apollo setup and email deliverability to LinkedIn and content-driven campaigns—writing account-specific messages that resonate.

If you're data-driven, comfortable with tools and APIs, and motivated to measure impact on pipeline within weeks,

Qualifications

• 0–3 years in B2B outbound, SDR, growth, demand gen, ABM or marketing ops.
• Strong written English for CXO-level outreach.
• Comfort with spreadsheets, CRMs, sequencing tools, and basic APIs/CSV.
• Research ability to identify roles, priorities and email patterns without a preset process.
• Self-directed; you will build the stack Fluid AI lacks.

Responsibilities

• Define and maintain ICP and target accounts for India and global markets.
• Own Apollo end to end: lists, enrichment, sequences, deliverability, reporting.
• Set up cold email infrastructure including domains, SPF/DKIM/DMARC, warming, ramp schedules.
• Run LinkedIn Sales Navigator: searches, lead lists, connection and InMail sequences.
• Build multi-touch ABM plays for tier 1-3 accounts with variable intensity.
• Write and test outbound copy targeting banks' CXOs; conduct AB tests.
• Track deliverability, opens, replies, meetings, pipeline; produce weekly reports.
• Coordinate with sales for handoffs; assist with events and personalized collateral.
• Maintain data hygiene; instrument and fix what breaks in the stack.

Skills

B2B outbound

Written English

Data-savvy

Research instincts

Self-direction

Tools

Apollo

LinkedIn Navigator

Lemlist

HubSpot

Zapier

Make

Job description

You will build the outbound engine that gets Fluid AI in front of banks, insurers and large enterprises — in India and globally — one named account at a time.

We are not looking for someone to run generic email blasts. We are looking for someone who treats go-to-market like an engineering problem: build the target account list, find the right 6 people inside each account, warm the domains, sequence the outreach, instrument what happens, and fix what breaks. If you like systems, data and figuring things out without being told how, you will enjoy this.

You will report directly into leadership and see the impact of your work in the pipeline within weeks.

Build the account universe

• Define and maintain the ICP and target account lists for India and global markets (BFSI first — banks, NBFCs, insurers, capital markets — plus large enterprise).
• Research accounts properly: what they've announced, who owns AI/digital, what they're already spending on, which of our use cases fits.
• Map buying committees — CXO, Head of Digital, Head of Innovation, CTO, CISO, procurement — and keep the data clean.

Set up and run the outbound stack

• Own Apollo end to end: lists, enrichment, sequences, deliverability, reporting.
• Set up cold email infrastructure from scratch — sending domains, SPF/DKIM/DMARC, mailbox warming, ramp schedules, inbox rotation, bounce and spam monitoring.
• Run LinkedIn as a channel: Sales Navigator searches, saved lead lists, connection and InMail sequences, and social touches that support the email plays.
• Build the multi-touch ABM plays — email + LinkedIn + content + events — for tier 1, tier 2 and tier 3 accounts, with different intensity for each tier

.

Write the messaging

• Write and test outbound copy that a bank CXO would actually reply to. Account-specific, not templated fluff.
• Run structured A/B tests on subject lines, openers, offers and CTAs, and keep a record of what worked.

Instrument and report

• Track everything: deliverability, open, reply, positive reply, meetings booked, account engagement, pipeline created.
• Produce a weekly outbound report that leadership can act on.
• Feed learnings back into the ICP and messaging — this loop is the actual job.

Support the wider GTM motion

• Coordinate with sales on handoffs so no meeting goes cold.
• Help with event and conference follow-up campaigns, webinar invites and post-launch pushes.
• Personalised landing pages, one-pagers and account-specific collateral, working with design and product marketing.
  

Must have

• 0–3 years in B2B outbound, SDR, growth, demand gen, ABM or marketing ops.
• Strong written English. You'll be writing to CXOs at banks — clarity and brevity matter more than vocabulary.
• Genuine comfort with tools and data: spreadsheets, CRMs, sequencers, enrichment tools, basic APIs and CSVs. You should enjoy setting up a tool nobody has configured yet.
• Research instinct — you can find a specific person's role, priorities and email pattern without being handed a process.
• Self-direction. Much of this stack does not exist yet at Fluid AI; you will be the one to build it.

Nice to have (not required — but good if you have)

• Hands-on Apollo, LinkedIn Sales Navigator, Instantly / Smartlead / Lemlist, Clay, HubSpot or similar.
• Understanding of email deliverability mechanics — domain warming, DNS records, spam triggers, sending limits.
• Exposure to BFSI, enterprise software or AI/SaaS selling.
• Any no-code / light-automation ability: Zapier, n8n, Make, Google Apps Script, basic Python or SQL.
• Experience selling into international markets (US, UK, Middle East, SEA) and awareness of GDPR / CAN-SPAM basics.

How you will be measured

• Qualified meetings booked per month (primary)
• Pipeline value influenced from ABM accounts
• Positive reply rate and meetings-per-1,000-contacts efficiency
• Email deliverability health — inbox placement, bounce rate, spam complaints
• Target account coverage and engagement depth (how many accounts have 3+ engaged contacts)
• Data hygiene — accuracy and completeness of the account and contact database
• Speed and quality of documentation and reporting