3D Generalist

Ctruh; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Ctruh is seeking a hands-on 3D Generalist to create real-time optimized assets for AR, VR, XR and web experiences.

You will own the asset pipeline from concept to deployment, collaborate with Product, Design, AI, and Engineering, and ensure assets are production-ready for immersive commerce.

The role is based in Bengaluru, India, in a fast-paced startup environment that values artistic quality and technical performance.

Qualifications

• 3+ years of professional experience as a 3D Generalist or similar.
• Strong proficiency in Blender.
• Experience with Substance Painter and Photoshop.
• Working knowledge of Unreal Engine.
• Strong understanding of PBR workflows, materials, lighting, and scene building.
• Experience creating production-ready assets for real-time rendering.
• Hands-on with .glb/.gltf asset workflows.
• Ability to independently manage the complete 3D asset lifecycle from concept to deployment.

Responsibilities

• Design and develop high-quality 3D models for AR/VR/XR and web.
• Own the full 3D asset pipeline from modeling to optimization.
• Create real-time, production-ready assets balancing visuals and performance.
• Build PBR materials and textures using industry workflows.
• Develop immersive environments with strong lighting and composition.
• Export assets to .glb, .gltf and web/XR formats.
• Organize asset libraries with naming conventions and version control.
• Collaborate with Product, Design, AI, Eng to realize concepts.
• Assist developers during asset integration in Unreal/WebXR.
• Improve 3D workflows and optimization techniques.
• Stay updated on real-time graphics trends and AI-assisted content.

Skills

Blender

Unreal Engine

PBR workflows

UV mapping

Texture baking

Tools

Substance Painter

Photoshop

glTF pipelines

Job description

About Us

Ctruh is a deep-tech company building the infrastructure layer for the spatial internet through a proprietary browser-native, no-code 3D engine and VersaAI, our in-house generative AI engine that transforms text, images, and video into production-ready 3D assets in minutes.

Our Work Rhythm

This is a 6-day working setup with Monday to Friday operating from office and Saturday as Work From Home (WFH).

We believe this model enables stronger collaboration, faster learning, and better team alignment while maintaining flexibility.

About The Role

We're looking for a hands‑on 3D Generalist who can create high-quality, real-time optimized 3D assets that power immersive AR, VR, XR, and web experiences. You'll work closely with Product, Design, AI, and Engineering teams to build visually compelling assets that balance artistic excellence with technical performance. This role requires someone who thrives in a fast-paced startup environment, enjoys solving creative and technical challenges, and can own the complete 3D asset pipeline, from concept and modeling to optimization and deployment. You'll play a key role in shaping the visual quality of Ctruh's immersive commerce platform while ensuring assets are production-ready, scalable, and optimized for real-time applications.

What You’ll Own

• Design and develop high-quality 3D models, product assets, environments, props, and scenes for AR, VR, XR, and web-based experiences.


• Own the complete 3D asset pipeline including modeling, UV mapping, retopology, texturing, material creation, lighting, rendering, optimization, and export.


• Create production‑ready, real‑time optimized assets that maintain high visual quality while meeting performance requirements across browsers and devices.


• Build physically based rendering (PBR) materials and textures using industry‑standard workflows and tools.


• Develop immersive environments with strong composition, lighting, and visual storytelling principles.


• Optimize topology, texture resolution, polygon count, draw calls, and asset complexity for real‑time rendering.


• Export and maintain assets in .glb, .gltf, and other production-ready formats compatible with web and XR platforms.


• Organize and maintain structured asset libraries, reusable resources, naming conventions, version control, and documentation.


• Collaborate closely with Product, Design, AI, and Engineering teams to translate creative concepts into technically feasible 3D experiences.


• Support developers during asset integration into Unreal Engine, WebXR, and browser-based interactive applications.


• Continuously improve internal 3D workflows, asset quality standards, optimization techniques, and production efficiency.


• Stay updated with emerging trends in real-time graphics, immersive technologies, procedural workflows, AI‑assisted content creation, and modern 3D pipelines.

Must‑Haves

What You Bring:

• 3+ years of professional experience as a 3D Generalist, 3D Artist, or similar role.


• Strong proficiency in Blender.


• Experience with Substance Painter and Adobe Photoshop.


• Working knowledge of Unreal Engine.


• Strong understanding of PBR workflows, material creation, lighting, composition, and scene building.


• Experience creating production-ready assets for real-time rendering.


• Hands‑on experience with .glb/.gltf asset workflows.


• Strong understanding of topology optimization, UV mapping, texture baking, and mesh optimization.


• Ability to independently manage the complete 3D asset lifecycle from concept to deployment.


• Strong attention to detail with an eye for realism, aesthetics, and performance.


• Comfortable working in a fast-paced, product-focused startup environment.

Good‑to‑Have

• Experience with WebXR, AR, VR, or immersive technology platforms.


• Basic knowledge of rigging, animation, and interaction workflows.


• Experience with product visualization, e-commerce, or digital twin applications.


• Familiarity with procedural workflows and node-based material creation.


• Understanding of browser-based rendering constraints and performance optimization.


• Exposure to AI-assisted 3D content creation tools and workflows.


• Experience collaborating with developers in interactive 3D product environments.

What Success Looks Like

Success in this role will be measured by consistently delivering high-quality, production-ready 3D assets, improving rendering performance across web and XR platforms, establishing scalable asset pipelines and reusable workflows, reducing asset optimization bottlenecks, and earning strong feedback from Product, Design, Engineering, and Leadership teams.

Who Will Thrive Here

You are a creative, technically strong, and highly detail-oriented 3D artist who enjoys building immersive digital experiences. You understand both artistic quality and real-time performance, balancing visual storytelling with technical optimization.

You thrive in startup environments, adapt quickly to changing priorities, take ownership from concept to deployment, and are excited about building the future of immersive commerce through high-quality 3D content.

Why Join Ctruh

At Ctruh, you'll work on cutting-edge AI, AR, VR, XR, and immersive commerce technologies while helping build the future of browser-native 3D experiences. You'll enjoy significant ownership, collaborate directly with founders and core product teams, influence the visual direction of next-generation products, and have the opportunity to grow into senior technical or creative leadership roles while solving meaningful real-world challenges.