Key Responsibilities:
1. Retail Display Design & 3D Development
- Create high-quality 3D concepts for POSM, FSUs, counters, kiosks, gondola ends, display units, and shop-in-shop installations.
- Translate brand guidelines, product priorities, and shopper objectives into practical retail-display solutions.
- Develop designs from references, sketches, dimensions, and technical drawings with close attention to proportion and detail.
2. Visual Merchandising & Product Integration
- Create display solutions that present products clearly and strengthen in-store visibility, with careful consideration of:
- Product placement and hierarchy
- Shopper flow and viewing angles
- Brand blocking and graphic communication
- Material, color, finish, and lighting choices
- Space planning and retail context
- Adaptability across formats and store environments
- Create multiple design, layout, material, and lighting options in response to client feedback.
3. Modelling, Materials, Lighting & Rendering
- Build accurate hard-surface models for products, structures, fixtures, and retail-display components.
- Apply realistic materials, textures, graphics, finishes, and professional lighting environments.
- Produce photorealistic renders using 3ds Max (3D Studio Max) and V-Ray.
- Optimize scenes and render settings for efficient turnaround without compromising visual quality.
4. Technical & Production Awareness
- Design with an understanding of common retail-display materials and fabrication methods.
- Consider dimensions, stability, assembly, access, transport, installation, and product loading.
- Coordinate with technical and production teams to ensure concepts are practical and executable.
- Prepare clear views and files that support estimation, detailing, and fabrication.
5. Creative Collaboration
- Work closely with:
- Creative Head / Design Lead
- Graphic Designers
- Brand Strategists
- Technical / Production Team
- Client Servicing Team
- Convert client briefs into compelling, brand-aligned retail-display concepts.
- Participate in brainstorming and design-review sessions for retail campaigns and pitches.
6. Client Presentations & Design Revisions
- Develop presentation-ready mock-ups for:
- POSM and countertop units
- FSUs and floor displays
- Retail counters and kiosks
- Gondola ends and shelf displays
- Shop-in-shop installations
- Exhibition and promotional displays
- Present design rationale clearly and incorporate feedback across revisions.
7. Quality Assurance
- Maintain high standards of modelling, detailing, materials, lighting, and visual finish.
- Ensure every concept is consistent with brand guidelines and product
communication. - Deliver accurate, error-free files within project timelines.
8. Required Skills & Experience
- Strong portfolio of retail-display, visual-merchandising, or POSM work.
- Professional fluency in 3ds Max (3D Studio Max), V-Ray or Blender. Blender efficiency is an added advantage.
- Sound knowledge of product visualization, visual branding, retail environments, and production-ready design.