360° Performance Marketing Manager (Digital marketing manager)

Blipsnipgroup; Bengaluru; Vor Ort; INR 2.500.000 - 4.000.000; Vollzeit

Zusammenfassung

Blip Snip Consulting Pvt. Ltd. in Bangalore invites a seasoned Performance 360° Digital Marketing Manager to lead multi-channel campaigns.

The role demands deep expertise in Google Ads, SEO, AEO, GEO, Meta Ads, GA4, GTM, and AI-driven optimization to generate high-quality B2B leads and maximize ROI. You will plan, execute, and optimize integrated campaigns, align with sales, and drive measurable growth across international markets.

Qualifikationen

• We require 5+ years hands-on digital marketing experience with performance campaigns.
• Strong expertise in Google Ads and Meta Ads with proven ROI focus.
• Experience in SEO, AEO, and GEO strategies, plus GA4 and GTM mastery.
• Familiarity with AI-powered marketing tools and data-driven optimization.

Aufgaben

• Plan, launch, and optimize Google Ads campaigns for B2B lead generation.
• Lead SEO, content, and technical optimization to boost organic visibility.
• Drive AEO and GEO strategies to improve AI-driven search performance.
• Manage Meta campaigns, creative testing, and CPL/ROAS optimization.
• Set up GA4/GTM tracking, dashboards, and ROI reporting for stakeholders.
• Collaborate with sales and product teams to improve conversion rates.

Kenntnisse

Google Ads

Meta Ads

SEO

AEO

GEO

GA4

GTM

AI-powered marketing

Analytics

Leadership

Tools

Semrush

Ahrefs

Looker Studio

Google Keyword Planner

Jobbeschreibung

Job Description: Performance 360° Digital Marketing Manager

Company: Blip Snip Consulting Pvt. Ltd.

Brand: Certvalue / Webivalue / Cybivalue

Job Type: Full-Time

Work Mode: Work From Office (WFO)

Experience: 5+ Years

Location: Bangalore

Department: Digital Marketing

Preferred Candidate: Female candidates are encouraged to apply.

About the Role

We are looking for a highly experienced, result-oriented Performance 360° Digital Marketing Manager with strong expertise in Google Ads, SEO, AEO, GEO, Meta Ads, Google Tag Manager (GTM), Google Analytics 4 (GA4), and AI-driven marketing optimization.

The ideal candidate will be responsible for planning, executing, managing, and optimizing integrated digital marketing campaigns to generate high-quality B2B leads, improve organic search visibility, increase website conversions, and maximize marketing ROI.

The candidate should have a strong understanding of performance marketing, technical SEO, conversion tracking, AI-powered search optimization, and data-driven decision-making.

Key Responsibilities

1. 1. Google Ads & Performance Marketing
   • Plan, launch, manage, and optimize Google Ads campaigns, including Search, Display, YouTube, Remarketing, Demand Gen, and Performance Max.
   • Manage advertising budgets, bidding strategies, keyword targeting, audience segmentation, and conversion goals.
   • Optimize campaigns to improve qualified lead generation, conversion rates, cost per lead (CPL), and return on ad spend (ROAS).
   • Conduct keyword research, competitor analysis, search-term analysis, and negative keyword optimization.
   • Develop and implement landing page optimization strategies to improve lead conversion.
   • Manage B2B lead generation campaigns across multiple services, industries, and international markets.
2. 2. Search Engine Optimization (SEO)
   • Develop and execute comprehensive on-page, off-page, technical, and local SEO strategies.
   • Conduct keyword research, competitor analysis, backlink audits, and website SEO audits.
   • Improve website rankings, organic traffic, domain authority, and qualified organic lead generation.
   • Optimize website architecture, internal linking, metadata, schema markup, Core Web Vitals, and page performance.
   • Plan and manage SEO content strategies, landing pages, service pages, and blogs.
   • Monitor organic performance using Google Search Console, GA4, Ahrefs, SEMrush, and other SEO tools.
3. 3. Answer Engine Optimization (AEO)
   • Optimize website content to improve visibility in AI-generated answers, featured snippets, People Also Ask, and conversational search.
   • Develop structured, question-based content that directly answers customer queries.
   • Implement relevant schema markup and improve content clarity, topical relevance, and entity understanding.
   • Track opportunities for brand visibility across answer engines and AI-assisted search experiences.
4. 4. Generative Engine Optimization (GEO)
   • Develop strategies to improve brand discoverability and mentions across AI-powered search platforms, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
   • Optimize website content for AI readability, factual consistency, topical authority, and citation potential.
   • Strengthen brand entities, authoritative references, relevant backlinks, and trustworthy digital mentions.
   • Track AI search visibility, brand citations, referral traffic, and AI-driven lead opportunities wherever measurable.
   • Experiment with emerging GEO techniques and develop measurable optimization strategies.
5. 5. Meta Ads & Social Media Performance
   • Plan, execute, and optimize Meta advertising campaigns across Facebook and Instagram.
   • Manage lead generation, retargeting, audience testing, creative testing, and conversion campaigns.
   • Develop campaign strategies aligned with business objectives, target audiences, and lead quality requirements.
   • Collaborate with the creative and content teams to produce high-converting ad creatives, copy, videos, and landing pages.
   • Monitor campaign performance and optimize CPL, conversion rates, and lead quality.
6. 6. Google Tag Manager, GA4 & Conversion Tracking
   • Implement and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads conversion tracking.
   • Configure event tracking, form submissions, call tracking, button clicks, remarketing audiences, and conversion events.
   • Set up and validate Meta Pixel and Conversions API integrations where applicable.
   • Troubleshoot tracking discrepancies and ensure reliable attribution and reporting.
   • Develop dashboards and reports to track campaign performance, lead sources, conversion funnels, and marketing ROI.
   • Maintain appropriate consent and privacy practices in tracking implementations.
7. 7. AI-Powered Marketing Optimization
   • Leverage AI tools to improve keyword research, competitor analysis, content planning, campaign optimization, and reporting.
   • Use AI-assisted workflows for SEO content briefs, ad copy variations, audience insights, and marketing automation.
   • Experiment with AI-driven bidding, predictive insights, lead qualification, and conversion optimization.
   • Evaluate emerging AI marketing tools and implement practical solutions that improve productivity and campaign performance.
   • Ensure AI-generated content is fact-checked, original, useful, and aligned with brand guidelines.
8. 8. Analytics, Reporting & Team Management
   • Develop monthly and quarterly digital marketing plans, budgets, forecasts, and performance reports.
   • Monitor KPIs such as qualified leads, CPL, CAC, conversion rate, organic traffic, paid traffic, and ROI.
   • Analyze campaign data and identify opportunities to improve performance.
   • Coordinate with sales, content, web development, and design teams to improve lead quality and conversion rates.
   • Manage digital marketing team members, agencies, and external vendors where required.
   • Present actionable performance insights and strategic recommendations to management.

Required Skills & Qualifications

• Minimum 5+ years of hands-on digital marketing experience, with substantial experience managing performance campaigns.
• Strong practical expertise in Google Ads and Meta Ads.
• Proven experience in SEO, technical SEO, AEO, and GEO strategies.
• Hands-on experience with Google Tag Manager, Google Analytics 4, Google Search Console, and conversion tracking.
• Strong understanding of attribution models, landing page optimization, CRO, and marketing analytics.
• Experience with AI-powered marketing tools and optimization workflows.
• Proficiency in tools such as SEMrush, Ahrefs, Looker Studio, Google Keyword Planner, and AI content/research platforms.
• Excellent analytical, communication, project management, and problem-solving skills.
• Ability to independently manage campaigns, marketing budgets, reporting, and optimization initiatives.

Preferred Experience

• Experience in B2B digital marketing, lead generation, consulting, IT services, SaaS, or professional services.
• Experience managing international campaigns targeting markets such as India, UAE, Saudi Arabia, Singapore, the UK, and the USA.
• Experience generating qualified leads for high-value services and long sales cycles.
• Relevant Google Ads, Google Analytics, SEO, or digital marketing certifications.
• Demonstrated success in reducing CPL while improving lead quality and conversion rates.

Performance Expectations

• Build and execute a comprehensive 360° digital marketing strategy.
• Generate measurable growth in qualified leads from paid and organic channels.
• Improve campaign efficiency through continuous testing and optimization.
• Increase organic search visibility and brand presence across AI-powered search platforms.
• Maintain accurate tracking, transparent reporting, and data-driven campaign management.
• Align marketing performance with business revenue and sales objectives.

Work Requirements

• Full-time, work-from-office position in Bangalore.
• Candidates must be comfortable working in a fast-paced, target-driven business environment.
• Ability to manage multiple campaigns, priorities, and deadlines independently.
• Immediate joiners or candidates with a short notice period will be preferred.

We are looking for a digital marketing leader who combines strategic thinking, technical expertise, and hands-on execution to deliver measurable business growth.