Web Analytics Specialist

Arekibo - Digital Consultancy

Dublin

On-site

EUR 50,000 - 70,000

Full time

14 days+

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Benefits offered by this job

Defined contribution pension plan with matching contributions

Life Assurance: Cover of 4x annual salary

Income Protection: 75% of salary after 6 months

Opportunities for professional growth

Job summary

Arekibo - Digital Consultancy is seeking a Web Analytics Specialist based in Dublin (Hybrid). This role demands 3–5 years' experience in analytics, focusing on measurement strategies and technical implementation.

You will collaborate with cross-functional teams, define success metrics, and enhance client understanding of their digital performance. The position offers competitive benefits including a pension plan, life assurance, and opportunities for professional growth.

Qualifications

3–5 years' experience in web analytics, digital performance or marketing analytics.
Proven experience developing measurement strategies and tracking plans.
Strong understanding of event tracking, conversion tracking and goal measurement.
Ability to analyse data and communicate insights clearly to technical and non-technical audiences.

Responsibilities

Lead the planning, implementation and optimisation of digital measurement strategies.
Define digital success metrics across websites, campaigns and user journeys.
Present findings and recommendations to senior stakeholders.

Skills

Google Analytics 4 (GA4)

Looker Studio

Customer Journey Analysis

Conversion Tracking

Event Tracking

Digital Measurement Strategy

Analytics Auditing

Job description

Bridge the gap between business objectives and user behaviour

Location: Dublin (Hybrid 2-3 days onsite)

Type: Full-time

Level: Mid-Senior

About Arekibo

Arekibo is a digital solutions development agency. We design and build digital experiences that make a real impact. We partner with ambitious organisations to create meaningful connections between brands and their audiences, through strategy, design, and technology.

Build digital platforms that people depend on

At Arekibo, we help organisations create digital experiences that deliver measurable results. We're looking for a Web Analytics Specialist who can bridge the gap between business objectives, user behaviour and technical implementation. This role is ideal for someone who enjoys both the strategic and technical sides of analytics. You'll work with clients and internal teams to design measurement frameworks, implement tracking solutions and uncover insights that improve digital performance.

About the Role

As a Web Analytics Specialist, you'll lead the planning, implementation and optimisation of digital measurement strategies across a range of client websites and digital platforms. You'll work closely with UX specialists, developers, marketers, and client stakeholders to ensure organisations have the data they need to make informed decisions. From defining KPIs and customer journeys to implementing advanced tracking through Google Tag Manager and analysing performance in GA4 and Matomo, you'll play a key role in helping clients understand and improve their digital channels.

What You'll Do

Analytics Strategy & Measurement Planning

Define digital success metrics across websites, campaigns and user journeys
Create tracking plans and analytics specifications for new projects and platform enhancements
Lead implementation of tracking solutions using Google Tag Manager
Configure event tracking, conversion tracking and goal measurement
Validate analytics implementations through testing and quality assurance
Work with developers to ensure accurate data collection across digital platforms

Reporting & Insights

Analyse website performance using Google Analytics 4 and Matomo
Build dashboards and reporting frameworks for clients and internal teams
Identify opportunities to improve user journeys, engagement and conversions
Translate data into actionable recommendations for stakeholders

Stakeholder Management

Present findings, recommendations and performance reports to senior stakeholders
Facilitate workshops with clients to define measurement requirements
Support business development activities by contributing analytics expertise to proposals and client discussions
Act as a trusted advisor on digital measurement and optimisation

What You'll Bring

3–5 years' experience in web analytics, digital performance or marketing analytics
Proven experience developing measurement strategies and tracking plans
Strong understanding of event tracking, conversion tracking and goal measurement
Experience mapping and measuring customer journeys across digital platforms
Ability to analyse data and communicate insights clearly to technical and non-technical audiences
Experience presenting findings and recommendations to senior stakeholders
Strong documentation and requirements gathering skills

What Success Looks Like

In this role, you'll help clients answer critical questions such as:

How are users engaging with our website?
Where are users dropping out of key journeys?
Which channels and campaigns drive the most value?
How can we improve conversion rates and user experience?
What should we prioritise next based on data?

You’ll ensure clients have confidence in their data and the insights needed to make better digital decisions.

Pension: Defined contribution pension plan with matching contributions up to 5% of gross salary (available after probation)
Life Assurance: Cover of 4x your gross annual salary
Income Protection: 75% of gross salary (less social welfare) after 6 months of certified illness
Opportunities for professional growth and development

Why Join Arekibo?

We're a team that combines strategic thinking with technical expertise. You'll work with organisations that value data, user experience and digital performance, helping shape platforms that serve thousands of users every day.

You’ll have the opportunity to: