Web Analytics and Search Specialist

AXA Group; Dublin; Hybrid; EUR 50,000 - 75,000; Full time

Job summary

Laya Healthcare is seeking a Web Analytics & Search Specialist to join our Digital team. You will optimise how customers discover, navigate and engage with our digital channels, driving improvements through insights and data-driven decisions.

You'll manage analytics platforms, lead site search optimisation, and build dashboards to inform business decisions. This role requires experience with GA4/Adobe Analytics/Matomo, dashboard tools, and strong stakeholder communication.

Qualifications

• Experience with web analytics platforms such as GA4, Adobe Analytics, Matomo.
• Expertise in tracking implementation, event tagging and conversion measurement.
• Experience creating dashboards and visualisations using Power BI, Tableau or Looker Studio.
• Strong data analysis skills with the ability to turn complex findings into clear business recommendations.
• Experience working with internal search technologies and search optimisation principles.
• An understanding of SEO, digital performance and customer experience best practices.
• Excellent stakeholder management and communication skills.

Responsibilities

• Manage and optimise web analytics platforms, ensuring accurate tracking, tagging and performance measurement across digital channels
• Analyse website traffic, user behaviour and conversion data to identify trends and opportunities for improvement
• Lead the optimisation of internal site search functionality, improving content discoverability and customer journeys
• Build insightful dashboards and reports that support business decision-making
• Partner with UX, Content, Marketing, Product and Technology teams to enhance digital experiences and drive engagement
• Support A/B testing and conversion rate optimisation initiatives using data-driven insights
• Ensure analytics and search strategies align with broader SEO and digital objectives

Skills

Data analysis

Stakeholder management

SEO understanding

Search experience mindset

Tools

GA4

Adobe Analytics

Matomo

Power BI

Tableau

Looker Studio

Job description

Location: Dublin or Cork (Hybrid)
Department: Proposition & Data Development

Shape the Future of Digital Experiences at Laya Healthcare

We're looking for a Web Analytics & Search Specialist to join our Digital team and play a pivotal role in optimising how customers discover, navigate and engage with our digital channels.

This is an exciting opportunity for a data-driven professional who is passionate about turning customer insights into meaningful improvements. You'll be responsible for web analytics, search performance and user journey optimisation, helping to improve customer self-service, increase conversions, and enhance the overall digital experience.

What You'll Do

• Manage and optimise web analytics platforms, ensuring accurate tracking, tagging and performance measurement across digital channels
• Analyse website traffic, user behaviour and conversion data to identify trends and opportunities for improvement.
• Lead the optimisation of internal site search functionality, improving content discoverability and customer journeys
• Build insightful dashboards and reports that support business decision-making.
• Partner with UX, Content, Marketing, Product and Technology teams to enhance digital experiences and drive engagement
• Support A/B testing and conversion rate optimisation initiatives using data-driven insights
• Ensure analytics and search strategies align with broader SEO and digital objectives

About You

You'll combine strong analytical capability with a genuine curiosity about customer behaviour and digital performance.

You'll likely have:

• Experience with web analytics platforms such as GA4, Adobe Analytics, Matomo or similar.
• Expertise in tracking implementation, event tagging and conversion measurement
• Experience creating dashboards and visualisations using Power BI, Tableau or Looker Studio
• Strong data analysis skills with the ability to turn complex findings into clear business recommendations
• Experience working with internal search technologies and search optimisation principles
• An understanding of SEO, digital performance and customer experience best practices
• Excellent stakeholder management and communication skills

Why Join Us?

At Laya Healthcare, you'll have the opportunity to make a tangible impact on digital experiences used by thousands of members every day. You'll work alongside talented colleagues in a collaborative environment where innovation, insight and customer focus are at the heart of everything we do.

If you're passionate about data, digital optimisation and creating seamless online experiences, we'd love to hear from you.

Application Close:13th of August