UK & Ireland Social Media Lead - Content & Trends

Ryanair Group Holdings; Dublin; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Travel perks to destinations

Pension scheme

Death in service benefit

Annual leave 20–25 days

Cycle to work

Career progression

Job summary

Ryanair in Dublin is seeking a Deputy Social Media Lead to support the Social Media Lead and own UK and Ireland content, turning PR and business messages into timely, platform-ready posts.

This hands-on role combines leadership, copywriting and trend insight across TikTok, Instagram, X, Facebook and YouTube, with responsibilities to coach junior staff and drive brand-safe, high-impact content.

Qualifications

• 3-5 years' experience in social media strategy, content creation or a similar role.
• Strong leadership or coaching experience.
• Experience with a major consumer brand or fast-moving organisation.
• Strong knowledge of UK and Irish social media, PR, news and pop culture.
• Excellent copywriting with short, clear, funny content.

Responsibilities

• Lead and coach Social Executives across multiple locations.
• Create reactive, high-impact content for TikTok, Instagram, X, Facebook, YouTube.
• Turn PR and business messages into timely, platform-ready content.
• Spot trends and national moments and turn them into content quickly.
• Manage content calendar and coordinate campaigns with PR, Marketing and Brand.

Skills

Social media strategy

Leadership

Copywriting

Multi-platform content

Analytics

Tools

Canva

Job description

Ryanair in Dublin is seeking a Deputy Social Media Lead to support the Social Media Lead and own UK and Ireland content, turning PR and business messages into timely, platform-ready posts.

This hands-on role combines leadership, copywriting and trend insight across TikTok, Instagram, X, Facebook and YouTube, with responsibilities to coach junior staff and drive brand-safe, high-impact content.