Senior UK & Ireland Social Content Lead

Ryanair Ltd.; Dublin; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Discounted travel to destinations

Pension scheme – Matched up to 5% or €

Death in Service Benefit – Up to 2x of

Job summary

Ryanair Ltd. is seeking a Deputy Social Media Lead to be based at our Global HQ in Dublin.

You will support the Social Media Lead with high-priority PR and content, and take primary responsibility for UK and Ireland social content across TikTok, Instagram, X, Facebook, YouTube and emerging platforms. You will write sharp copy in Ryanair’s tone, create Canva content, and manage publishing, scheduling and engagement while working with PR, Marketing, Customer Communications and Operations on

Qualifications

• Around 3–5 years’ experience in social media strategy or a similar role.
• Strong leadership or coaching experience.
• Experience working for a major consumer brand, publisher or another large, fast-moving organisation.
• Strong knowledge of UK and Irish social media, PR, news and pop culture.
• Strong understanding of internet culture, trends, memes and online communities.
• Excellent copywriting skills, with the ability to write short, clear and funny content.
• Strong understanding of Ryanair’s tone of voice, or the ability to learn it quickly.
• Experience creating and managing content across several social platforms.
• Expert knowledge of Canva.
• Experience turning PR or business messages into social-first content at speed.
• Strong project management and organisational skills.
• Ability to manage a high workload and competing priorities.
• Good judgement and the confidence to approve, challenge or stop content.
• Ability to make calm decisions during urgent or sensitive situations.
• Strong attention to detail, accuracy and fact-checking.
• Strong analytical and reporting skills.
• Clear communication with team members and senior stakeholders.
• Ability to work closely with teams across different offices and functions.

Responsibilities

• Provide leadership cover during annual leave, sickness and busy periods.
• Help set team priorities and keep work moving.
• Manage assigned social projects from idea through to publication.
• Coach and support Social Executives across multiple locations.
• Review and approve content with a focus on quality and brand safety.
• Improve team organisation and ways of working during busy periods.
• Support weekly leadership actions and ensure tasks are completed.
• Provide direction and handovers when covering for the Social Media Lead.
• Raise serious issues quickly and help coordinate the social response.
• Take primary responsibility for UK and Ireland social content across platforms.

Skills

Social media strategy

Leadership

Copywriting

Content creation

Content planning

Project management

Brand safety

Tools

Canva

Video editing

Job description

Ryanair Ltd. is seeking a Deputy Social Media Lead to be based at our Global HQ in Dublin.

You will support the Social Media Lead with high-priority PR and content, and take primary responsibility for UK and Ireland social content across TikTok, Instagram, X, Facebook, YouTube and emerging platforms. You will write sharp copy in Ryanair’s tone, create Canva content, and manage publishing, scheduling and engagement while working with PR, Marketing, Customer Communications and Operations on