Deputy Social Media Lead — UK & Ireland

Ryanair; Swords; On-site; EUR 65,000 - 85,000; Full time

Benefits offered by this job

Discounted travel

Pension matched up to 5%

Death in service benefit

Annual leave 20–25 days

Cycle to work

Career progression

Job summary

Ryanair is seeking a Deputy Social Media Lead to own UK and Ireland social content from our Global HQ in Dublin. The role involves turning PR and business messages into timely, social-first content, while leading and coaching a team across locations.

You’ll craft sharp copy in Ryanair’s tone, manage content across major platforms, and monitor performance to sharpen engagement. Ideal candidates bring 3–5 years in social media strategy and content, strong leadership, and a track record with a

Qualifications

• Experience in social media strategy and content creation for a major consumer brand.
• Strong copywriting skills with a clear, witty tone.
• Proven leadership and coaching experience across multi-location teams.
• Experience turning PR or business messages into social-first content at speed.

Responsibilities

• Take primary responsibility for UK and Ireland social content.
• Create reactive, relevant content across TikTok, Instagram, X, Facebook, YouTube and other platforms.
• Turn PR and business messages into timely, engaging social content.
• Manage content calendar and coordinate with PR, Marketing and Brand teams.
• Coach and support social executors across locations.
• Track performance and report insights to improve engagement.

Skills

Social media strategy

Content creation

Copywriting

Leadership

Project management

Analytics

Crisis management

Stakeholder communication

Tools

Canva

Job description

Ryanair is seeking a Deputy Social Media Lead to own UK and Ireland social content from our Global HQ in Dublin. The role involves turning PR and business messages into timely, social-first content, while leading and coaching a team across locations.

You’ll craft sharp copy in Ryanair’s tone, manage content across major platforms, and monitor performance to sharpen engagement. Ideal candidates bring 3–5 years in social media strategy and content, strong leadership, and a track record with a