Deputy Social Media Lead

Ryanair Group Holdings; Dublin; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Travel perks to destinations

Pension scheme

Death in service benefit

Annual leave 20–25 days

Cycle to work

Career progression

Job summary

Ryanair in Dublin is seeking a Deputy Social Media Lead to support the Social Media Lead and own UK and Ireland content, turning PR and business messages into timely, platform-ready posts.

This hands-on role combines leadership, copywriting and trend insight across TikTok, Instagram, X, Facebook and YouTube, with responsibilities to coach junior staff and drive brand-safe, high-impact content.

Qualifications

• 3-5 years' experience in social media strategy, content creation or a similar role.
• Strong leadership or coaching experience.
• Experience with a major consumer brand or fast-moving organisation.
• Strong knowledge of UK and Irish social media, PR, news and pop culture.
• Excellent copywriting with short, clear, funny content.

Responsibilities

• Lead and coach Social Executives across multiple locations.
• Create reactive, high-impact content for TikTok, Instagram, X, Facebook, YouTube.
• Turn PR and business messages into timely, platform-ready content.
• Spot trends and national moments and turn them into content quickly.
• Manage content calendar and coordinate campaigns with PR, Marketing and Brand.

Skills

Social media strategy

Leadership

Copywriting

Multi-platform content

Analytics

Tools

Canva

Job description

Ryanair, over our 40 year history has grown to become Europe's largest airline group connecting more guests across more routes than any other European carrier. We are a fast-paced, ambitious and innovative company, offering exciting career opportunities across aviation, technology, operations and support functions. Now is a fantastic time to join as we look to grow to over 800 aircraft and 300m guests within the next 8 years.

Job Description

Ryanair is already the most talked-about airline online — your job as a Deputy Social Media Leadis to help us stay that way.

The Deputy Social Media Lead is a hands‑on role based in our Global HQ in Dublin. The role supports and covers for the Social Media Lead while taking primary responsibility for UK and Ireland social content and turning PR and business messages into timely, social-first content.

The Deputy must combine strong leadership and judgement with the content creation, copywriting, platform and trend skills expected of a Senior Social Executive.

Leadership and team support

• Support the Social Media Lead with high-priority PR, business, content, campaign, strategy and operational work.
• Provide leadership cover during annual leave, sickness and busy periods.
• Help set team priorities, assign tasks and keep work moving.
• Manage assigned social projects from idea through to publication under the supervision of the Social Media Lead.
• Coach and support Social Executives across multiple locations.
• Review and approve content, with a strong focus on quality, accuracy, tone and brand safety.
• Help improve team organisation, ways of working and cover during busy periods.
• Support weekly leadership actions and ensure agreed tasks are completed.
• Provide clear direction and handovers when covering for the Social Media Lead.
• Raise serious or sensitive issues quickly and help coordinate the social response.

UK/Ireland, PR and content

• Take primary responsibility for UK and Ireland social content, working closely with the Social Media Lead and Social Executives.
• Create reactive, relevant and high-impact content across TikTok, Instagram, X, Facebook, YouTube and emerging platforms.
• Turn PR and business messages into timely, engaging and platform-ready social content.
• Spot trends, news and cultural moments early and turn them into content before the opportunity passes.
• Write sharp, witty copy in Ryanair's tone of voice.
• Create content in Canva and support video production, publishing and scheduling.
• Manage community engagement, keeping replies quick, clever and on-brand.
• Help manage the content calendar while remaining flexible when urgent messages or stronger ideas arise.
• Work closely with PR, Marketing, Customer Communications, Brand and Operations on campaigns, announcements and business updates.
• Balance bold and funny content with the need to protect the Ryanair brand.
• Track performance, support reporting and recommend ways to improve content and engagement.
• Proactively identify content opportunities, team gaps and areas for improvement.

Qualifications

• Around 3-5 years' experience in social media strategy, content creation or a similar role.
• Strong leadership or coaching experience.
• Experience working for a major consumer brand, publisher or another large, fast-moving organisation.
• Strong knowledge of UK and Irish social media, PR, news and pop culture.
• Strong understanding of internet culture, trends, memes and online communities.
• Excellent copywriting skills, with the ability to write short, clear and funny content.
• Strong understanding of Ryanair's tone of voice, or the ability to learn it quickly.
• Experience creating and managing content across several social platforms.
• Expert knowledge of Canva.
• Experience turning PR or business messages into social-first content at speed.
• Strong project management and organisational skills.
• Ability to manage a high workload and competing priorities.
• Good judgement and the confidence to approve, challenge or stop content.
• Ability to make calm decisions during urgent or sensitive situations.
• Strong attention to detail, accuracy and fact-checking.
• Strong analytical and reporting skills.
• Clear communication with team members and senior stakeholders.
• Ability to work closely with teams across different offices and functions.

Useful additional experience

• An active and relevant personal social media presence.
• Video filming, production and editing.
• PR, customer or crisis communications.
• Knowledge of aviation or travel.

Additional Information

• Discounted and unlimited travel to over 250 destinations
• Defined Contribution Pension Scheme - Matched up to 5% or €5,000
• Death in Service Benefit - Up to 2 times of annual basic salary
• 20 Days Annual Leave - Increasing to 22 days after 12 months and 25 days after 3 years of continuous service.
• Option for up to 5 additional unpaid leave days per year
• Cycle 2 Work Scheme
• Unrivalled career progression