Swim Sales Coordinator

Aura Holohan Group; Limerick; On-site; EUR 31,000 - 38,000; Full time

Benefits offered by this job

Friends and Family Benefit

Training Academy

Aspire Programme

Aura One Hub

EAP Programme

Bike to Work

TaxSaver

Retail discounts

Health Insurance discounts

Job summary

Aura Swim Coordinator role in Ireland leads the Aura Swim Programmes, overseeing daily operations, scheduling, and performance of pool activities. You will manage swim teachers, market the programmes, and build relationships with local groups and schools.

The position focuses on service excellence, team leadership and delivering a safe, inclusive learning environment. A Level II Swim Teacher qualification and strong communication are essential.

Qualifications

• Excellent communication and leadership skills.
• Experience in developing programmes is an advantage.
• Results driven with commercial understanding and ability to meet targets.

Responsibilities

• Drive service excellence and manage day-to-day operations of Aura Swim Programmes.
• Coordinate Swim Programmes to maintain high standards.
• Recruit, manage, train and develop swim teachers; coordinate marketing and relationships with local groups.
• Attend meetings with other Swim Coordinators to ensure consistent delivery.

Skills

Customer service

Leadership

Communication

Organisation

Time management

Microsoft Office

Level II Swim Teacher Qualification

Lifeguard Qualification

Education

Level II Swim Teacher Qualification

Tools

MS Office

Job description

DIVE into a CAREER with AURA! Are you passionate about sales and dedicated to delivering exceptional customer service? Do you have strong administrative, organisational, and communication skills?

DIVE into a CAREER with AURA! Are you passionate about sales and dedicated to delivering exceptional customer service? Do you have strong administrative, organisational, and communication skills? We are looking for a Swim Sales Coordinator on a Full Time basis to join our team at Aura Grove Island.

Why join the Aura Family?

We are the best in our industry! And we don't say we're the best place to work - our people do... For eight years we have been recognized as one of the Best Workplaces in Ireland. We are also proud to have been recognised as a Best Workplace for Women in 2026, for the third consecutive year.

We don't just talk about our values; we live them every single day. When you join Aura, you aren't just taking a job; you're joining a culture where:

• You belong: We are proud winners of the 2026 National Inclusion and Diversity Facilities Awards, National Advancing Disability Equality Award 2025 and we hold the Investors in Diversity Silver Certification. Inclusion isn't a buzzword here, it's our standard.
• You develop: We place emphasis on learning and development, you can expect to learn and grow throughout your career.
• Your wellbeing matters: Safety, Health and Wellbeing is at the heart of everything we do. We have been recognised Best Workplaces for Health & Wellbeing for the third consecutive year in 2026. In 2025 we won the All-Ireland Safety Awards in Sport & Leisure.

Other Reasons To Join Our Team....

• Friends and Family Benefit - free membership for all employees and a friend or family member in the leisure centre
• Our Training Academy - opportunities to certify to the highest industry standards in a range of industry practices such as Lifeguarding, Swim Teaching, Pool Plant Operations etc
• Aspire Programme - our talent development programme which gives you unrivalled access to training, development and further certification opportunities
• Aura One Hub - discounts, rewards and recognition platform
• EAP Programme - a free confidential comprehensive advice and support service ranging from financial and legal advice to counselling for you and your family members
• A range of other benefits such as Bike to Work, TaxSaver, retail discounts, Length of Service benefit and discounted Health Insurance for employee's and dependants through the HSF Health Plans

Our vision is BIG....

Aura's vision is for a healthier and happier Ireland by improving the health and wellbeing of our nation through exercise, sport and active lifestyles.

As a Swim Coordinator your role involves working as a team leader to drive service excellence and manage day-to-day operations of the Aura Swim Programmes. You will be responsible for the coordination, programming and performance of all pool activity, including management of swim teachers, marketing of the programmes, and management of relationships with local groups and clubs.

Your mission:

• Display a commitment to our vision, purpose and values
• Undertake and coordinate local and centralized marketing activities to ensure the maximum potential capacity of our various Swim Programmes are achieved
• Coordinate all Swim Programmes to maintain its highest standards
• Drive service excellence by building and developing strong communications and customer relationships
• Maintain strong relationships with schools participating in the Schools Swimming Programme and other local groups and clubs
• Administration of all bookings relating to the various Swim Programmes, including credit control
• Work with the Operations Manager to recruit, manage, train and develop swim teachers
• Attend regular meetings with other Swim Coordinators within the group to maintain effective delivery of all of Aura's swim programmes
• Contribute to a strong working team and build team morale
• Compile reports and paperwork relating to the swim academy are completed within the necessary timeframe
• Be an Aura ambassador and represent the company with a professional approach and attitude
• Ensure a fun and inclusive learning environment for people where they can gain a life-saving skill!

These are just some of the tasks our Swim Coordinators undertake each day and this list is just part of what life in Aura has in store for you.

Here’s what we need from you:

• A passion for delivering the best customer service and building positive relationships
• Excellent communication and leadership skills
• Previous experience in successfully developing similar programmes is an advantage
• Results driven with a strong commercial understanding and the ability to meet targets and deadlines
• Excellent organisational, time management, planning and administration skills
• Level II Swim Teacher Qualification or willing to complete the qualification in the first 6 months of employment
• Excellent PC skills and experience of working with Microsoft Packages
• A positive attitude and a genuine focus on teamwork
• A shared sense of our philosophy - helping people to feel better about themselves
• RLSS Lifeguard Qualification is an advantage
• Flexible in relation to your hours/days of work
• Due to the nature of this role fluent English is required

The salary for the role is € 34,495.

Bonus: The role is eligible for a performance related bonus following successful completion of probation, up to a maximum of € 8,000 per year per site based on achieving specific targets and goals. If the job role is shared with another person the bonus will be paid on a pro-rata basis.

To be considered for this role you must be legally entitled to work in Ireland.

We do not require the assistance of agencies. Aura is an equal opportunities employer.