Strategic Marketing Activation Leader

Grant Thornton International Ltd; Dublin; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

Grant Thornton Ireland seeks an Associate Director - Marketing Activation to lead market activation across campaigns, channels, external profile and client engagement in Dublin. You will shape activation strategy, drive integrated plans and oversee the activation team to deliver growth and pipeline progression.

This senior leadership role requires strong judgement across media, partnerships and executive communications, with hands-on execution and budget accountability.

Qualifications

• Bachelor’s degree is required in marketing or business.
• Postgraduate qualification in marketing or business preferred.
• 12+ years in integrated B2B marketing, brand activation or campaign leadership roles.

Responsibilities

• Own in-market activation strategy across paid, earned, owned and in-person channels.
• Lead and develop the Market Activation team and set priorities and standards.
• Own market-facing partnerships and external profile strategy across media relationships and sponsorships.
• Ensure partnerships and sponsorships align to business objectives and deliver measurable value.
• Shape executive visibility opportunities including speaking platforms and thought leadership.

Skills

Integrated marketing

B2B marketing

Team leadership

Budget management

Education

Bachelor’s degree

Postgraduate in marketing or business

Tools

CRM

Project management tools

Job description

Grant Thornton Ireland seeks an Associate Director - Marketing Activation to lead market activation across campaigns, channels, external profile and client engagement in Dublin. You will shape activation strategy, drive integrated plans and oversee the activation team to deliver growth and pipeline progression.

This senior leadership role requires strong judgement across media, partnerships and executive communications, with hands-on execution and budget accountability.