Senior Marketing Activation Lead

Grant Thornton

Ireland

On-site

EUR 75,000 - 110,000

Full time

14 days+

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Job summary

Grant Thornton Ireland is seeking a Marketing Activation Manager to drive activation across campaigns, events and digital channels in our Ireland markets. You will translate business priorities into coordinated delivery, guiding cross-functional teams and external partners to ensure consistent, growth-focused activity.

The role requires 7+ years in marketing execution in a B2B setting, strong multi-channel experience, and capability to manage junior staff.

Qualifications

Bachelor's degree required.
7+ years in marketing execution or campaign management in a B2B environment with broad channel experience.
Experience delivering integrated campaigns across multiple channels is important for success in the role.
Experience in professional services or financial services preferred.
Proven ability to manage multi-channel campaign delivery with clear business outcomes.
Role includes coaching and developing junior team members; direct line management beneficial.
Experience delivering activation programmes across events, sponsorships, communications, digital and client engagement.
Familiarity with project management tools, CRM and marketing automation platforms.

Responsibilities

Manage campaign activation across events, digital, social, email, sponsorships, paid media and client communications.
Coordinate activation plans across paid, earned, owned and in-person channels across your markets.
Own the activation calendar for your markets. Coordinate across the team to ensure delivery on time.
Plan event and sponsorship programmes with objectives, audience, format, business intent and follow-up strategy.
Brief the Assistant Manager and Associate on logistics, production requirements and on-the-ground delivery.
Apply activation readiness discipline across all programmes, defining target audience and roles before execution.
Manage and develop the Market Activation Assistant Manager and Associate as a hands-on team leader.
Manage agency and vendor relationships for in-market activation and review delivery.
Review and scope briefs, assign work and ensure delivery against timelines.
Coordinate with Service Line Marketers to ensure activation reflects business priorities.
Support PR activity under the direction of the Comms Lead, including local briefing and agency coordination.
Support local market communications activity including PR coordination and thought leadership activation.
Oversee local sponsorships across markets, manage sponsor relationships, activation planning and ROI tracking.
Own paid media and advertising coordination for markets, aligning with budget and targeting.
Contribute to campaign messaging and audience planning for market programmes.
Work with Global Services Hub on production requirements and QA output against brand standards.
Track campaign performance and report outcomes, with recommendations for improvement.
Identify opportunities to improve activation effectiveness across markets.
Maintain campaign records in Click-Up and reporting accuracy.
Complete post-activation close-out including CRM capture and post-event review.