Social Media Executive, Red FM

Bauer Media Group; Dublin; Hybrid; EUR 40,000 - 55,000; Full time

Benefits offered by this job

23 days annual leave (plus holidays)

Hybrid working where relevant

Pension and life cover

Employee assistance program

Learning and development opportunities

Job summary

Bauer Media Audio Ireland is seeking a Social Media Executive for Red FM Cork. You will develop and execute a content strategy to grow engagement and strengthen the brand across all platforms.

You will collaborate with commercial, marketing and programming teams, create and analyse engaging content, and support paid social campaigns while staying true to Red FM’s voice and audience.

Qualifications

• Strong background in social media management, content creation and audience engagement.
• Experience filming, video editing, and graphic design (Adobe Photoshop and Premiere Pro).
• Knowledge of digital trends, audience behaviours and engagement strategies.

Responsibilities

• Develop and implement a comprehensive social media strategy to drive audience growth and brand visibility.
• Manage and monitor all Cork Red FM social channels (Facebook, Instagram, X, TikTok, LinkedIn, YouTube).
• Create, design and produce compelling content including graphics and videos.
• Plan, schedule and distribute content using scheduling tools while balancing original and user-generated content.
• Monitor analytics and provide insights to optimise strategies.
• Stay updated on trends and onboard new channels where relevant.
• Collaborate with presenters, producers and marketing teams to repurpose on-air content.
• Lead community management and engage with audience.

Job description

About Bauer Media Audio Ireland

Bauer Media Audio Ireland is the country’s largest commercial radio group, operating eight stations including national brands Today FM and Newstalk, alongside youth-focused SPIN stations in Dublin and the Southwest. The portfolio also includes iRadio across the Northeast and Northwest, 98FM in Dublin, Beat in the Southeast, and Red FM in Cork.

About Bauer Media Audio Ireland

Bauer Media Audio Ireland is the country’s largest commercial radio group, operating eight stations including national brands Today FM and Newstalk, alongside youth-focused SPIN stations in Dublin and the Southwest. The portfolio also includes iRadio across the Northeast and Northwest, 98FM in Dublin, Beat in the Southeast, and Red FM in Cork. Red FM is Cork’s leading local radio station and a much-loved part of the Cork community. As part of Bauer Media Audio Ireland, Red FM combines the strength and scale of Ireland’s largest commercial radio group with a distinctly local voice. From music and entertainment to news, sport and community stories, Red FM connects with audiences across Cork every day through live radio, digital platforms and social media. Our team is passionate about creating great content, supporting local talent and telling the stories that matter to the people of Cork. Beyond radio, Bauer Media Audio Ireland delivers a diverse and innovative audio offering. This includes Off the Ball, Ireland’s leading digital sports brand; GoLoud, a premium platform for radio, podcasts, and music; audioXi, the country’s largest digital audio advertising exchange; and Media Central, Ireland’s leading media sales house.

About The Role

Red FM is the market leading music and entertainment radio station in Cork. We are seeking a Social Media Executive to manage and grow our digital presence across all platforms.

Reporting to the Head of Social Media, you will develop and execute a content strategy that enhances audience engagement and strengthens Red FM’s brand identity, always focusing on the fun side of life. You will create, distribute and analyse content for a highly engaged audience of almost 500,000.

You will be a confident, music-loving team player who is highly enthusiastic about celebrating the communities that call Cork home. Collaborating with commercial, marketing and programming teams to align digital initiatives with brand objectives, ensuring content reflects Red FM’s unique tone and personality.

This is an exciting role for any social media enthusiast and content creator, allowing you the creative scope to build on an already highly engaged and loyal social audience.

What You’ll Do:

• Develop and implement a comprehensive social media strategy to drive audience growth, engagement, and brand visibility.
• Manage and monitor all @CorksRedFM social media channels, including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube, ensuring high-quality content and community interaction.
• Create compelling, shareable content - including designing graphics, filming & editing videos that align with audience interests
• Plan, schedule, and distribute content using social media management tools while balancing original and user-generated content.
• Monitor analytics and performance metrics, providing insights and recommendations to optimize content strategies.
• Stay updated on social media trends, emerging platforms, and best practices, onboarding new channels when relevant.
• Collaborate with presenters, producers, and marketing teams to create new and repurpose on-air content for online platforms.
• Lead community management by engaging with the audience, responding to comments, messages, and interactions.
• Support paid social media advertising campaigns to maximize reach and engagement.
• Support and contribute to promotional events, contests, and commercial campaigns through strategic social media coverage.
• Oversee the content planning calendar, ensuring timely and reactive updates to align with trending topics and station programming.
• Track and report on social media KPIs, providing monthly insights and performance analysis.

What You’ll Have:

• Strong background in social media management, content creation, and audience engagement
• Proven experience in filming, video editing, and graphic design (Adobe Suite: Photoshop & Premiere Pro)
• Knowledge of digital trends, audience behaviours and engagement strategies
• Ability to thrive in a fast-paced, results-driven environment with attention to detail
• Excellent writing, communication, and creative thinking skills
• Deep understanding of Red FM’s brand, tone and audience
• Experience executing targeted paid-social campaigns and live broadcasting on social platforms is a plus
• Proficiency in digital analytics tools (Google Analytics) and scheduling platforms (Sprout Social) is a plus
• Familiarity with Facebook Business Manager, X for Business, and TikTok for Business
• Strong organizational and planning abilities
• Knowledge of media copyright is desirable
• Knowledge of the Irish radio and entertainment industry is a plus

What You’ll Get:

Salary commensurate with qualifications and experience. Factors taken into account in determining an appropriate scale include the candidate’s knowledge, skills, experience and qualifications relevant to the job.

Bauer Media Audio Ireland operates the following benefits for its employees:

• 23 days annual leave including Good Friday & Christmas Eve (25 in total)
• Enhanced Maternity and Paternity pay
• Contributory pension scheme to support your long-term financial wellbeing
• Life cover (4 times your salary)
• Paid sick leave - up to 20 days
• Access (free) to Group account with Webdoctor www.webdoctor.ie
• Employee Assistance Program (EAP)
• Wide range of learning opportunities to support with your Career Development with access to Learning and Development with Bauer Academy and Learning Waves www.learningwaves.ie
• Flexible and Hybrid Working (for relevant roles)
• Group Discount on Laya Healthcare
• HSF Healthcare – we fund a health cash back plan for your day-to-day medical expenses.
• Bike to Work Scheme and Annual Tax Saver Scheme

The closing date for applications is15 September 2026.

Bauer Media Audio Ireland is an Equal Opportunities Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability, age, gender expression or sexual orientation, gender identity, ethnic or national origin, marital or civil partnership status or culture. Bauer Media Audio Ireland is committed, where possible, to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

To discuss the requirements of the role, the location of the role or any reasonable accommodation you might require, please contact a member of the HR team [e-mail]

All documentation received by Bauer Media Audio Ireland will be processed in accordance with the Data Protection Acts, 1988 and 2003 General Data Protection Regulation (GDPR; 2018). The information will only be used by BMAI in the processing of job applications and for ongoing administrative purposes with job candidates.

If you have any feedback regarding our recruitment process, please email [e-mail] we would love to hear from you.

Find out more about Bauer Media Audio Ireland Home - Bauer Media Audio Ireland Find out more about Bauer Media Group, our Culture, Mission, Vision and Values Bauer Media Group - Bauer Media