Outset is an integrated marketing agency working across strategy, digital, content, creative, CRM and performance marketing. We help clients connect with audiences through clear thinking, engaging content and campaigns that deliver results.
A significant part of our work sits within real estate, placemaking and the built environment. We help developers, agents and property brands tell the stories of their homes, places and communities. We also work across other sectors, so you’ll have the opportunity to adapt your ideas and writing to different audiences and briefs.
THE ROLE
We are looking for an organised, creative and hands‑on Social Media & Content Manager to take ownership of social media and content delivery across a portfolio of client accounts.
You’ll work with our video, design, digital and client services teams to create content that brings our clients’ homes, places and communities to life. You’ll bring fresh thinking to how they tell their stories and connect with audiences, balancing creative ambition with their objectives and practical requirements.
You’ll develop content strategies, day‑to‑day social media content & management and assist the video production team in conceptualising social media-friendly content.
We’re looking for someone who can turn ideas into a clear plan, make thoughtful recommendations and follow through, with strong writing, creative judgement and attention to detail.
KEY RESPONSIBILITIES
Content strategy and creative development
- Develop and evolve content strategies, themes and recurring concepts that reflect each client’s objectives, audiences and sector.
- Bring fresh ideas that help clients tell stronger stories and explore new formats, with recommendations grounded in budgets, resources and practical requirements.
- Lead internal content planning sessions, bringing together client priorities, creative ideas, upcoming activity and performance insights.
Social media and written content
- Build and maintain client content calendars, bringing video, social posts and other agreed content into a coordinated plan.
- Write and adapt copy for social posts, blogs, emails and newsletters, maintaining each client’s tone of voice and information accuracy.
- Manage publishing and community engagement across relevant platforms, following agreed approvals and escalating queries appropriately.
Production coordination and content quality
- Aligning video content outputs with social media plans & schedules.
- Support the video production team on storytelling, concept development, messaging and platform suitability.
Performance and improvement
- Use content and social performance data to recommend improvements to themes, formats and delivery.
- Track trends and platform developments, identifying timely opportunities that are relevant to each client.
- Work with the digital team to align organic content with wider campaigns, and improve content workflows while flagging scope, capacity or delivery risks early.
WHAT WE'RE LOOKING FOR
We’re looking for someone who combines strong content skills with sound judgement, attention to detail and reliable delivery.
The ideal candidate will have:
- 3+ years of social media or content experience, ideally within an agency or similar fast‑paced environment; evidence of independent account ownership matters most.
- Experience managing content and social channels for multiple brands or client accounts.
- Excellent copywriting and editing skills, with the ability to adapt tone and messaging for different audiences.
- A practical understanding of how content formats and audience behaviour differ across Instagram, Facebook, LinkedIn and TikTok.
- Experience developing video concepts, scripts and creative briefs, working with production or design colleagues to bring them to life.
- The ability to interpret social performance data and recommend practical improvements.
- Strong attention to detail and a consistent approach to checking copy, assets and publishing information.
- Clear communication and the confidence to explain recommendations, ask questions and raise issues early.
- Strong organisation, including the ability to run planning sessions, coordinate production priorities and manage multiple accounts and deadlines.
Nice To Have
These are not essential, but would be beneficial:
- Experience creating simple social assets in Canva or similar tools.
- Experience with property, real estate, placemaking or built-environment clients.
- Basic short‑form video editing or mobile content capture skills.
- Experience using Asana or similar tools to manage content workflows.
Benefits
- Remote‑first working with occasional in‑person team days in Dublin
- Regular social outings
- Ownership of your client accounts and the opportunity to improve how content is delivered
- The support and resources to do strong work and continue developing your skillS