Social Creative

InDigital; Dublin; Hybrid; EUR 42,000 - 54,000; Full time

Benefits offered by this job

Hybrid workplace

Flexible hours

25 days leave

Company pension

Quarterly bonus

MacBook provided

Luas at door

Job summary

InDigital is hiring its first in-house Social Creative to ideate for Irish clients and turn ideas into campaigns that pull real customers. You’ll collaborate with our videographer and paid media manager to bring concepts to life and prove what works, using authentic client premises for shoots.

You’ll craft scripts, hooks and captions in each client’s voice, plan shoots on site, direct on-location shoots, review edits, and publish across Instagram, Facebook and TikTok while analysing results with

Qualifications

• 2+ years in social or creative work (agency, in-house or freelance).
• Campaigns you can point to with numbers.
• You think audience first: what they feel and why they'd care.
• Strong writing: captions, hooks and scripts that sound human.
• Ideas for ads as well as feeds; know why a hook works.
• Organised across several clients; meet deadlines.
• Active AI user; ideas are yours, AI speeds you up.
• Good on client sites and with people; driving licence is a plus.
• No degree needed.

Responsibilities

• Find big ideas for each client based on real customer insights.
• Turn campaigns into ads and organic content with scripts, hooks and captions.
• Plan shoots on site and brief videographer; put clients at ease on camera.
• Review edits and provide clear feedback to land as planned.
• Publish work across Instagram, Facebook and TikTok.
• Analyze performance with paid media manager and guide next steps.

Skills

Social media

Creative writing

Campaign concepts

Multi-client management

AI usage

Job description

About InDigital

InDigital is a creative-led performance marketing agency helping Irish service businesses grow: home improvement, property, transport, training and more. We're a small, growing agency that cares more about a client's leads turning into booked jobs than about hitting big vanity numbers. We love delivering real results for clients and having craic along the way.

The Role

We're bringing creative in-house, and this role leads it. You'll find the big ideas for Irish businesses and turn them into campaigns that bring in real customers, with our videographer and paid media manager alongside you to bring them to life and prove what works.

Every client here is a real business: driving schools, bathroom fitters, garden designers, taxi apps, solar installers. Your concepts get filmed at real jobs and real premises, then run as ads and organic content that bring in real customers. You'll see exactly what each one did: which hooks held, what it cost per lead, what booked work.

This is an ideas-first role. You'll find the big ideas for each client and bring them to life through creative campaigns. A solar install becomes the story of a family's first summer without the big bills. A Christmas toy appeal becomes proof that the drivers on your streets look after their own.

Our videographer handles most of the production, and you'll get to shoot on your phone for behind-the-scenes, our own channels and the pieces that are better raw than polished. You'd be our first in-house Social Creative, joining alongside our videographer and paid media manager.

What You'll Be Doing

Finding the big ideas for each client, built on a real insight into their customers, and planning the campaigns that bring them to life.

Turning campaigns into ads and organic content: scripts, hooks, captions and ad copy in each client’s voice.

Planning shoots and directing on site: briefs for our videographer, and getting business owners comfortable on camera.

Reviewing edits and giving clear feedback, so every piece lands as planned.

Getting your work live across Instagram, Facebook and TikTok.

Reading the numbers with our paid media manager and briefing the next round on what performed.

What We're Looking For

2+ years in social or creative work, at an agency, in-house or freelance.

Campaigns you can point to. Show us the idea, what got made and what it did, in numbers.

You think audience first: what they feel, and why they'd care.

Strong writing. Captions, hooks and scripts that sound like a person, not a brand.

Ideas for ads as much as feeds. You know why a hook works, not just that it does.

Organised across several clients at once: deadlines hit, nothing dropped.

An active AI user. The ideas are yours, AI makes you faster.

Good on client sites and with people. Working businesses, not studios.

A full driving licence is a plus. A fair bit of the job happens on client sites.

No degree needed. If you can do the work, we want to hear from you.

What You'll Get

• Hybrid: 2-3 days at our new Tallaght office. Luas at the door, free parking
• Office days 9 to 5.30 with a flexi start. Shoot days vary
• 25 days annual leave and an early finish every Friday
• Company pension & quarterly team bonus
• MacBook and whatever equipment you need