Social Creative

InDigital; Dublin; Hybrid; EUR 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid work

25 days annual leave

Company pension

Quarterly bonus

MacBook & equipment

Job summary

InDigital is seeking a Social Creative to own the creative engine behind client content, from concepting and scripting to planning shoots and directing on site with our videographer. You’ll craft ideas that translate into ads and organic posts that drive real leads for real businesses across sectors like driving schools and solar installers.

You’ll work closely with our videographer and paid media manager, ensuring timely delivery and voice consistency for each client while using AI tools to

Qualifications

• 2+ years in social content, at an agency, in-house or freelance.
• Prove your ideas performed. Show us what you’ve made and what it did, in numbers.
• Strong writing: captions, hooks and scripts that sound like a person, not a brand.
• Ideas for ads as much as feeds. You know why a hook works, not just that it does.
• Organised and reliable: calendars kept, deadlines hit, nothing dropped.
• An active AI user. The ideas are yours, AI makes you faster.

Responsibilities

• Researching, concepting and scripting social content, for ads as much as for organic.
• Writing scripts, hooks, captions and ad copy in each client’s voice.
• Planning shoots: concepts, shot lists and one-page briefs for our videographer.
• Directing on site: running the plan, getting business owners comfortable on camera, grabbing phone content between setups.
• Reviewing edits, giving clear feedback, and keeping every cycle on schedule.
• Owning the organic side too: content calendars, scheduling and shipping everything across Instagram, Facebook and TikTok.
• Reading the numbers with our paid media manager and briefing the next round based on what performed.

Skills

Idea generation

Creative writing

Scriptwriting

Project coordination

Client-facing

AI tooling

Job description

About InDigital

InDigital is a performance marketing agency helping Irish service businesses grow: home improvement, property, transport, training and more. We're a small, growing agency that cares more about a client's leads turning into booked jobs than about hitting big vanity numbers. We love delivering real results for clients and having craic along the way.

Everything we make is built to perform, not just catch views. Our content is there to bring clients fresh leads and new sales, and we track what every piece does: hook rates, cost per lead, the lot. If you want to see your work driving real sales for a business, this is the role for you.

The Role

We’re hiring a Social Creative to own the creative engine behind our clients’ content: coming up with the ideas, writing the scripts and captions, planning the shoots, directing on site while our videographer films, and making sure everything ships on time and performs.

Every client here is a real business: driving schools, bathroom fitters, garden designers, taxi apps, solar installers. Your concepts get filmed at real jobs and real premises, then run as ads and organic content that bring in real customers. You’ll see exactly what every idea did: which hooks held, what it cost per lead, what booked work.

This is an ideas-first role. You don’t need to be behind the camera, our videographer handles most of the production, but you’ll have the chance to shoot on your phone for behind-the-scenes, our own channels, and some pieces that are better raw than polished. You’d be our first in-house Social Creative, joining alongside our videographer and paid media manager.

What You’ll Be Doing

• Researching, concepting and scripting social content, for ads as much as for organic.

• Writing scripts, hooks, captions and ad copy in each client’s voice.

• Planning shoots: concepts, shot lists and one-page briefs for our videographer.

• Directing on site: running the plan, getting business owners comfortable on camera, grabbing phone content between setups.

• Reviewing edits, giving clear feedback, and keeping every cycle on schedule.

• Owning the organic side too: content calendars, scheduling and shipping everything across Instagram, Facebook and TikTok.

• Reading the numbers with our paid media manager and briefing the next round based on what performed.

What We’re Looking For

• 2+ years in social content, at an agency, in-house or freelance.

• Proof your ideas performed. Show us what you’ve made and what it did, in numbers.

• Strong writing. Captions, hooks and scripts that sound like a person, not a brand.

• Ideas for ads as much as feeds. You know why a hook works, not just that it does.

• Organised and reliable: calendars kept, deadlines hit, nothing dropped.

• An active AI user. The ideas are yours, AI makes you faster.

• Good on client sites and with people. Working businesses, not studios.

• A full driving licence is a plus. A fair bit of the job happens on client sites.

• No degree needed. If you can do the work, we want to hear from you.

What You’ll Get

• Salary: €40,000 - €50,000

• Hybrid: 2-3 days at our new Tallaght office. Luas at the door, free parking

• Office days 9 to 5.30 with a flexi start. Shoot days vary

• 25 days annual leave and an early finish every Friday

• Company pension & quarterly team bonus

• MacBook and whatever equipment you need