Paid Media Manager

InDigital; Dublin; Hybrid; EUR 45,000 - 55,000; Full time

Benefits offered by this job

Salary range €45k-€55k

Hybrid work 2-3 days in Tallaght

Office days 9:00-17:30

25 days annual leave

Pension

MacBook and equipment

Job summary

InDigital in Dublin is seeking a Paid Media Manager to own Google Ads and Meta Ads campaigns across a portfolio of Irish service businesses. You'll handle end-to-end campaign setup, tracking, optimization and reporting to drive better leads and sales.

You'll collaborate with our content team on hooks and angles, manage budgets, and ensure tracking with GTM, GA4 and CRM. A hands-on role with room to grow in a small, results‑driven agency.

Qualifications

• 2+ years running Google & Meta Ads at an agency or freelance.
• In-house experience at a service business with ads you ran.
• Strong social and creative thinking; own the hooks and angles for ads.
• Lead gen experience; care whether the lead became a job, not just a conversion.
• Hands-on experience with GTM, GA4 and Looker Studio is a big plus.
• Active AI user; AI workflows used across the agency.
• Always knows how their accounts are doing.
• No degree requirements; if you can do the work, we want to hear from you.

Responsibilities

• Owning Google Ads and Meta accounts across a portfolio of Irish service businesses.
• Building campaigns properly: keywords, structure, audiences, creatives, targeting.
• Optimising: budgets, bids, negatives, search terms and creative testing.
• Setting up and fixing tracking on sites: GTM, GA4, pixels, call tracking, CRM.
• Shaping paid social creative with our content team: hooks, angles, concepts.
• Following leads through CRMs, websites and tracking, from first click to booked job.
• Judging performance on what actually became real business, not just what clicked.
• Writing reports in plain English: what's driving results and what we're doing next.

Skills

Google Ads

Meta Ads

Lead gen

Analytics mindset

Creative thinking

AI workflows

CRM tracking

Education

No degree required

Tools

GTM

GA4

Looker Studio

Job description

Paid Media Manager

Dublin (Hybrid) · Full-time · €45,000 - €55,000

You'll keep the growth engine running at top speed: social and search ads, tracking and reporting across our client accounts. The creative team keeps you backed up with fresh creatives, and the founder is by your side to support where needed.

About InDigital

InDigital is a performance marketing agency helping Irish service businesses grow: home improvement, property, transport, training and more. We're a small, growing agency that cares more about a client's leads turning into booked jobs than about hitting big vanity numbers. We love delivering real results for clients and having craic along the way.

The Role

We're hiring a Paid Media Manager to own accounts across our portfolio: Google Ads and Meta Ads campaign management end-to-end. Builds, tracking, optimisation and reporting, all pointed at one thing: better leads & more sales.

Every account here is proper hands‑on: garden designers, bathroom fitters, driving schools, taxi apps, solar installers and more, all winning real work off your campaigns. Budgets run from a few grand a month to twenty. If you need big‑brand spend to feel important, this isn't it. If watching cost per lead drop from €45 to €28 and knowing a phone rang because of it sounds satisfying, this is the role for you.

The creative side of paid social matters here too. You'll work closely with our content team on the hooks, angles and concepts that make the ads work, turning what the numbers say into the next round of creative.

If you’ve been the whole marketing department at a service business, running Google Ads and Facebook & Instagram ads yourself and chasing leads through the CRM, this is the agency version of that job without the big‑agency nonsense. Several accounts of your own, all businesses that need the phone to ring, a founder who came through the same route, and nobody above you setting the structure.

What You'll Be Doing

• Owning Google Ads and Meta accounts across a portfolio of Irish service businesses.

• Building campaigns properly: keywords, structure, audiences, creatives, targeting.

• Optimising: budgets, bids, negatives, search terms and creative testing.

• Setting up and fixing tracking on sites: GTM, GA4, pixels, call tracking, CRM.

• Shaping paid social creative with our content team: hooks, angles, concepts.

• Following leads through CRMs, websites and tracking, from first click to booked job.

• Judging performance on what actually became real business, not just what clicked.

• Writing reports in plain English: what's driving results and what we're doing next.

What We're Looking For

• 2+ years running Google & Meta Ads at an agency or freelance.

• Or the same in‑house at a service business, where the ads were yours to run.

• Strong social and creative thinking; you'll own the hooks and angles for your ads.

• Lead gen experience. You care whether the lead became a job, not just a conversion.

• Hands‑on experience with GTM, GA4 and Looker Studio is a big plus.

• An active AI user. We use AI workflows and skills right across the agency.

• The type of person who always knows how their accounts are doing.

• No degree requirements. If you can do the work, we want to hear from you.

What You'll Get

• Salary: €45,000 - €55,000

• Hybrid: 2-3 days at our new Tallaght office. Luas at the door, free parking

• Office days 9 to 5.30 with a flexi start

• 25 days' annual leave and an early finish every Friday

• Company pension and quarterly team bonus

• MacBook and whatever equipment you need